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Migration to Magento 2 and multi-store setup for a jewelry store

WINDSOR FINE JEWELERS

SINCE 2020

CLIENT

Industry: Jewelry

Windsor is in the top 10 of the biggest independent jewelers in the US. The offline store in Augusta has operated since 1975. It’s a two-story showroom with a range of jewelry from more than a thousand suppliers. Windsorfinejewelers.com offers different kinds of jewelry with free shipping and the ability to craft your own ring.

WEBSITE

Windsor

TEAM

Project manager, 2 certified Magento developers, UI/UX Designer

TRAFFIC

35K Monthly Visits

KEY SERVICES & INTEGRATIONS

Magento 2, Klaviyo, Firebear, AWS

Why the client chose us

MageCloud had a pretty good rating. We talked, I described the scope to them and they assured me they could get it done, and they did.

Shane Thompson

HEAD OF MARKETING, WINDSOR

Solution

1. Migration to Magento 2

When we started the cooperation, Windsor used Magento 1; we supported this version for some time, then migrated the store to Magento 2 along with the data.

Windsor uses a custom stock management system, so we needed to synchronize it with Magento. We implemented the dynamic import and export of the products with the Firebear extension.

2. “Build your ring” feature

With Windsor, users can customize the engagement ring: pick the ring color, select the shape of the center stone, and add a different type of diamond. We built a solution that allows customers to play with their imaginations.

3. Maintenance, support, and additional features

We implemented Searchanise as a website search engine to increase the store conversion rate. In the “Diamonds” chapter, there is a custom search with many different parameters.

We set and configured an AWS server for the store to enhance the website speed. For email marketing activities, we integrated Klaviyo.

We optimized the store’s UI to increase the conversion rates and suggested and implemented design features to provide a better user experience.

Windsor’s website is the pride of the building, the standard by which other e-commerce jewelry sites are judged.

Shane Thompson

HEAD OF MARKETING, WINDSOR

4. Setting up a multistore

The company runs another branded store – friedmans.com. We migrated this website from Woocommerce to Magento 2 and set up a multi-store. So both websites can be managed within one dashboard.

Results

+13%

average order

x5

revenue increased

+1

multistore created

Ready to scale your business with us?

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