Magento 2 Multi-Store Setup for a Jewelry Website

Our migration of 2 stores to Magento 2 multi store and synchronisation with a custom stock management system has yielded impressive results and simplified store management for Windsor Fine Jewellers.

INDUSTRY​

Jewelry

TEAM

PM, 2 certified Magento developers, UI/UX Designer

TRAFFIC

35K Monthly Visits

KEY SERVICES & INTEGRATIONS

Magento 2, Klaviyo, Firebear, AWS

Why They Chose MageCloud

MageCloud stood out for its strong reputation and proven expertise. After an initial discussion of the project scope, the team quickly gained our confidence by clearly outlining how they would deliver the work — and they followed through with successful execution.

MageCloud had a pretty good rating. We talked, I described the scope to them and they assured me they could get it done, and they did.

Shane Thompson

HEAD OF MARKETING, WINDSOR

What We Did

We migrated the store from Magento 1 to Magento 2, integrated a custom stock system, and implemented product import/export workflows. We also built a “Build Your Ring” configurator, improved UX and conversion rate, set up AWS hosting, and integrated tools like Klaviyo and Searchanise. In addition, we migrated a second brand to Magento 2 and implemented a multi-store setup.

Migration to Magento 2

When we started the cooperation, Windsor used Magento 1; we supported this version for some time, then migrated the store to Magento 2 along with the data.

Windsor uses a custom stock management system, so we needed to synchronize it with Magento. We implemented the dynamic import and export of the products with the Firebear extension.

“Build Your Ring” Feature

MageCloud was highly rated, and after discussing the scope, the team confidently confirmed they could deliver — and successfully did.

With Windsor, users can customize the engagement ring: pick the ring color, select the shape of the center stone, and add a different type of diamond. We built a solution that allows customers to play with their imaginations.

Maintenance, Support, and Additional Features

To ensure the store runs smoothly, we handled ongoing Magento maintenance and support while also implementing Searchanise as a website search engine to increase conversion rates. The “Diamonds” chapter features a custom search with many different parameters.

We set and configured an AWS server for the store to enhance the Magento website speed. For email marketing activities, we integrated Klaviyo. 

We optimized the store’s UI to increase the conversion rates and suggested and implemented Magento design features to provide a better user experience.

Windsor's website is the pride of the building, the standard by which other e-commerce jewelry sites are judged.

Shane Thompson

HEAD OF MARKETING, WINDSOR

Setting Up a Multistore​

The company runs another branded store – friedmans.com. We migrated this website from Woocommerce to Magento 2 and set up a multi-store. So both websites can be managed within one dashboard.

We optimized the store’s UI to increase the conversion rates and suggested and implemented design features to provide a better user experience.

Windsor's website is the pride of the building, the standard by which other e-commerce jewelry sites are judged.

Shane Thompson

HEAD OF MARKETING, WINDSOR

Results

The project delivered a 5x revenue increase, a 13% uplift in average order value, and a fully unified multi-store Magento setup.

+13%

average order

x5

revenue increased

+1

multi-store created

FAQ

Frequently Asked Questions

Everything you need to know about working with MageCloud.

The best solution is a centralized platform that supports multi-store management, inventory sync, and integrations. In this case, Magento 2 multistore combined with a custom stock system allowed full control over multiple jewelry stores from one dashboard.

Efficient inventory management requires automated data exchange and real-time updates. MageCloud implemented dynamic import/export using Firebear, enabling seamless synchronization between the Magento stores and the custom stock system.

Stock synchronization can be achieved through integrations with external inventory systems. In this project, Magento 2 was connected to a custom stock management system, ensuring consistent product data and availability across all stores.

Platforms like Magento 2 with multistore functionality allow centralized control over multiple outlets. This setup enabled the client to manage two separate brands and stores from a single admin panel.

Real-time reporting depends on having a unified system with synchronized data. By integrating Magento 2 with external tools and optimizing infrastructure (AWS, search, analytics), the client gained better visibility into performance across all stores.

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