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How Magecloud Helped Northern Industrial Achieve a 30% Increase in Revenue
NOTHERN INDUSTRIAL
SINCE 2022
CLIENT
Industry: Industrial automation components
Northern Industrial is a leading global supplier of industrial parts and repairs and an official distributor for popular manufacturers.
WEBSITE
TEAM
Project Manager, Magento 2 Developer
TRAFFIC
>130K Monthly Visits
KEY SERVICES & INTEGRATIONS
Magento 2
About the client
Northern Industrial has been a leading supplier of top-quality industrial automation components and repair services for over 38 years. They have been trading online for approximately 15 years under the domain name nicontrols.com.
Their expertise spans across various industrial automation products, including but not limited to PLCs, HMIs, temperature controllers, and variable speed drives from major manufacturers such as Allen Bradley and Yaskawa.
They export to roughly 138 countries per year, spanning South America, China, India, and even Antarctica. The company has offices located in Mexico, Germany, and the UK.
Recently, Northern Industrial was acquired by Radwell Inter, the world’s leading provider of industrial automation surplus, with offices in the UK, Germany, and around 70 branches in the USA.
The Challenge
Northern Industrial had previously been using Magento 1 with an in-house development team. The website was migrated to Magento 2 just before the onset of Covid-19. Unfortunately, during the pandemic, the development team had left, and the need for a new Magento expert arose.
Despite the abundance of ecommerce experts, finding a suitable Magento expert team was challenging. Northern Industrial searched for different Magento Solution partners, monitored Upwork and Googled. Eventually, they discovered Magecloud.
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Why the client chose us
After conducting background checks on Magecloud to ensure its credibility, they contacted the UK office to obtain a website audit and assistance with a specific issue regarding site speed and varnish.
We began working with Paul and his team, and I appreciated Paul’s straightforwardness. They initially assisted us with one issue, and we only intended to engage Magecloud for one problem.
However, we found that they were truly exceptional and began to utilize their services for every issue. We have been collaborating for over a year now, and I am pleased with everything they have accomplished.
David Lenehan
Managing Director, Northern Industrial
Solutions
Magecloud’s experts have completed various technical tasks for the client, from optimising speed to customising checkout and improving analytics. We collaborated on the development of new pages and ensuring effective multi-store management for international operations.
We have tackled many issues, from speed improvements to internationalisation. I do not believe there is anything that we have not done, and since our store is so extensive, with approximately 150,000 products and up to six languages, there is still a lot of work left to do.
David Lenehan
Managing Director, Northern Industrial
Results
Working with Magecloud as their development team, Northern Industrial has seen a 30% increase in overall revenue. They have consistently improved in ranking, site speed, and other essential aspects of website performance.
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