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Discover how we assisted our client in tailoring their Magento platform store, leading to a 30% boost in revenue, ultimately resulting in the sale of their business.
WEBSITE
INDUSTRY
Industrial Components
TEAM
Project Manager, Magento 2 Developer
TRAFFIC
130K Monthly Visits
KEY SERVICES & INTEGRATIONS
Magento 2
Northern Industrial has been a leading supplier of top-quality industrial automation components and repair services for over 38 years. They have been trading online for approximately 15 years under the domain name nicontrols.com.
Their expertise spans across various industrial automation products, including but not limited to PLCs, HMIs, temperature controllers, and variable speed drives from major manufacturers such as Allen Bradley and Yaskawa.
They export to roughly 138 countries per year, spanning South America, China, India, and even Antarctica. The company has offices located in Mexico, Germany, and the UK.
Recently, Northern Industrial was acquired by Radwell Inter, the world’s leading provider of industrial automation surplus, with offices in the UK, Germany, and around 70 branches in the USA.
Northern Industrial had previously been using Magento 1 with an in-house development team. The website was migrated to Magento 2 just before the onset of Covid-19. Unfortunately, during the pandemic, the development team had left, and the need for a new Magento expert arose.
Despite the abundance of ecommerce experts, finding a suitable Magento expert team was challenging. Northern Industrial searched for different Magento Solution partners, monitored Upwork and Googled. Eventually, they discovered Magecloud.
After conducting background checks on Magecloud to ensure its credibility, they contacted the UK office to obtain a Magento website audit and assistance with a specific issue regarding site speed and varnish.
We began working with Paul and his team, and I appreciated Paul's straightforwardness. They initially assisted us with one issue, and we intended to engage Magecloud only for that problem.
However, we found that they were truly exceptional and began to utilize their services for every issue. We have been collaborating for over a year now, and I am pleased with everything they have accomplished.
David Lenehan
MANAGING DIRECTOR, NORTHERN INDUSTRIAL
When we started, the priority was the issue that brought Northern Industrial to us in the first place: site speed and Varnish. We sorted out the caching setup and tuned server response, which gave the store a faster, steadier foundation to build on.
From there, the scope kept growing. We took on Magento speed optimization across the catalogue, which matters a lot when you’re serving roughly 150,000 products. We reworked the checkout to fit how their export and B2B customers actually buy, and we cleaned up analytics so the team could trust the numbers in front of them.
We have tackled many issues, from speed improvements to internationalisation. I do not believe there is anything that we have not done, and since our store is so extensive, with approximately 150,000 products and up to six languages, there is still a lot of work left to do.
David Lenehan
MANAGING DIRECTOR, NORTHERN INDUSTRIAL
A big part of the work was internationalisation. Northern Industrial ships to around 138 countries and runs up to six languages, so we focused on multi-store management that keeps content, pricing, and translations consistent without turning every update into manual work. As the business needed them, we also designed and built new pages so each one matched the rest of the site.
With a catalogue this large and an operation spread across several regions, there’s no clean finish line here. We work through issues as they surface and keep refining performance, stability, and the customer experience over time.
Working with Magecloud as their Magento development team, Northern Industrial has seen a 30% increase in overall revenue. The lift came from steady, layered work rather than a single fix: faster load times, stronger rankings, a smoother checkout, and a site that holds up under the weight of a 150,000-product catalogue.
Site speed improved across the board, which helped both the customer experience and organic visibility. Rankings climbed as a result, pulling in more of the 130,000 monthly visits the store now sees. The multi-store setup made international growth far easier to manage, so moving into new markets no longer meant rebuilding everything from scratch.
What began as help with one speed issue turned into a partnership that now runs well over a year and touches nearly every part of the store. That 30% revenue growth ultimately fed into a strong outcome for the business: Northern Industrial was acquired by Radwell International, the world’s leading provider of industrial automation surplus.
Everything you need to know about working with MageCloud.
Improving Magento 2 performance requires a combination of speed optimization, server configuration, caching, code optimization, and database tuning. Experienced Magento developers can also optimize checkout, Varnish, indexing, and third-party integrations to deliver faster load times and a better shopping experience.
You can hire Magento 2 experts through certified Magento agencies or experienced development teams with proven case studies. MageCloud provides ongoing Magento development, performance optimization, custom features, and long-term technical support for businesses of all sizes.
Yes. Many Magento stores increase revenue through technical improvements rather than a complete redesign. Performance optimization, checkout enhancements, better analytics, and custom Magento functionality can improve conversion rates and overall business results while keeping the existing storefront.
A Magento development agency gives you access to a team of specialists with expertise in development, optimization, integrations, and infrastructure. This approach reduces hiring costs, speeds up issue resolution, and ensures professionals with experience across multiple Magento projects support your store.
