Our approach to search engine optimization is performance and results-driven. We work daily with the latest technology to measure the performance of your WordPress or WooCommerce site, including tracking every keyword, form-fill, and phone call. We make actionable recommendations and work hard to make sure that your paid search campaigns are optimized so you get your money’s worth and see a return on your investment. WordPress or WooCommerce SEO and SEM are some of the top ways to get visitors to your shop.
By now you’ve likely heard Search Engine Optimization (SEO) and Search Engine Marketing (SEM) brought up in numerous places. That’s because it’s modern-day gold.
SEO is how well your site is set up to rank highly on search engines such as Google. Maximizing SEO gives you the best chance of getting that precious top link spot Google’s search browser.
The closer you are to the top link of Google’s search page; the more visitors will come to your site. Nobody wants to scroll down to find their answers, let alone click three pages into their Google search. Therefore, SEO is one of the most important ways to get visitors to your site.
The second key to attracting search engine visitors to your shop is SEM or Search Engine Marketing. SEM is important because ranking high on Google doesn’t directly lead to more sales.
Although you might get loads of visitors to your site with proper SEO, it means nothing if you can’t convert those visitors to customers. SEM is the art of turning search engine visitors into raving customers.
If you haven’t realized yet, there’s a whole system to WordPress or WooCommerce SEO/SEM. It’s one of the backbones of digital marketing.
The trick to WordPress or WooCommerce SEO/SEM is creating a sales funnel that leads to your WooCommerce shop. Proper SEM utilizes multiple pieces of content that are search engine optimized. These pieces of content all gather visitors from search engines and direct them towards your shop.
You’ll want to target specific keywords and phrases that get high traffic and low competition on Google. There are specific tools to help you do this research. As you master it, it becomes easy to rank highly on Google as well as reach relevant customers.
The most basic form of WordPress/WooCommerce SEO/SEM is optimizing your base WooCommerce shop. Tuning your WordPress or WooCommerce description page and product listings for SEO greatly increase your chances of getting discovered on Google. However, there’s endless room to improve.
To branch off of your shop, a great way to create links to your products is through “best of” articles. What you do is create informative blog posts for an audience. As an example, you might make an article for the “Ten Best Camping Tents of 2020.”
You can use Amazon to get a feel for what customers like the best, then find spots in the list where your WooCommerce tents fit in. However, you need to have a truly unbiased view that’s meant to fully benefit your readers. Google’s search engine takes the reliability and usefulness of web pages into mind.
Your WordPress/WooCommerce SEO/SEM web can get as complex as you want it to. You can have a whole SEO campaign for various social media outlets. Furthermore, you can utilize multimedia content to further drive visitors to your page. Getting videos ranked high on YouTube can be another avenue of WordPress/WooCommerce SEO/SEM.
You can also utilize Google and Facebook ads for WordPress/WooCommerce SEO/SEM. The most effective Google and Facebook ads will target specific keywords and demographics that would be most likely to buy your products.
An easy mistake is to make an aimless WordPress/WooCommerce SEO/SEM campaign. The goal should be to create sales funnels that lead to either a custom landing page, your WooCommerce page, or to direct products on your page.
Furthermore, you need to pay attention to where you cast your net. Knowing what demographics are most ready to buy your product will help you decide who to market ads to. If you’re selling baby clothes, marketing to teenage sports associations won’t garner much success.
Additionally, there are plenty of keywords and search phrases that are saturated or have super low search traffic. You have to find a balance between low competition and high search volume.
We’re here for those who’d prefer to keep their work in their wheelhouse. We’ll provide you with WordPress/WooCommerce SEO/SEM consulting or even handle the job completely for you.
With more than a decade in the eCommerce industry, our team of experts is the perfect fit for the job. We’ve been named Amazon AWS and Google Cloud technical partners, as well as a UKFast support partner.
We provide comprehensive solutions for your WordPress/WooCommerce SEO/SEM needs.
Leading Edge Services
With more than a decade in the industry, we can confidently say we know what works and what doesn’t. We bring our eCommerce experience together to bring you industry current WordPress/WooCommerce SEO/SEM solutions.
Whether you want your site optimized, or need a sprawling SEO/SEM campaign, we’ve got you covered. Our team has experts in driving conversions, allowing us to create effective pay per click (PPM) ad campaigns.
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. By analyzing customer purchase behavior, we’re able to determine when to send your email campaigns so they have the best opportunity to convert.
How can you get started working with us today?
WordPress/WooCommerce SEO/SEM is something that you will want to take seriously for your online business. Luckily, we can help provide you with some expertise in that area. MageCloud is an agency with experts in WordPress/WooCommerce, and we are ready to help you with your online business. You can reach out to us today to learn more about what we can do for you and your business. Check out our website for more information.
We provide other WordPress/WooCommerce services as well, which you can learn more about below.