Back-end development is what you see when you log into the administrative portion of your website. Our process allows our clients to maintain their physical inventory, if they sell physical products, across multiple warehouses and showrooms. We’re able to track the movement of items from location to location. We give our clients the ability to segment the price creation process into three basic elements: defining pricing rules, assigning rules to create specific pricing actions, and designating pricing controls. We also help our clients create multiple stores, each accessible on different URLs, but under the same installation using one shared shopping cart. This can be shared on the same backend, including inventory, which makes all administrative aspects simple to manage.