All technologies

Need assistance? Talk to the expert

MageCloud Customers

Discover how ecommerce businesses worldwide use MageCloud to power their success.

Broadening the limits of fashion ecommerce growth

Ready to redefine your Fashion & Apparel ecommerce journey? Let’s transform your ecommerce venture into a thriving success together.

Let's talk! 🤙

Enter your details below and we’ll contact you

I already have my own ecommerce store!
Any expert advice to share?

I have some questions, and I’m looking for guidance from an ecommerce expert.


Back in 2013, BigCommerce co-founders Eddie Machaalani and Mitchell Harper predicted that by 2022, physical retail spaces would become mere showrooms. Their foresight still holds true today. Shoppers are no longer limited to physical stores, especially in the world of fashion. With the rise of mobile shopping, speedy deliveries, and round-the-clock customer support, fashion retailers are reshaping the shopping experience.


The fashion industry is no stranger to change, with trends shifting quickly. However, its digital transformation is a game-changer. Brands, whether large luxury labels or smaller players like Modern Vintage Boutique, are revamping their ecommerce strategies to attract customers and stay relevant in this evolving landscape.

Choosing the right ecommerce platform for fashion industry

In today’s digital age, taking your business online is a no-brainer. Ecommerce platforms offer a comprehensive solution for online merchants, helping manage inventories, process payments, market products, and fulfill orders with user-friendly interfaces.


But for major fashion brands, one-size-fits-all ecommerce solutions won’t cut it. These solutions allow anyone to set up shop quickly with templates and basic features, which may not align with the need for customization and personalization that fashion industry leaders demand.


Many top retailers opt for custom-built websites designed to cater to their unique design and functionality requirements, creating an unparalleled customer experience. However, others prefer the convenience of off-the-shelf ecommerce platforms. For instance, industry giants like Fashion Nova and Gymshark trust Shopify to power their online stores. Fred Perry, on the other hand, relies on Adobe Commerce (formerly Magento), which handles over $100 billion in gross merchandise sales annually.


These platforms, along with WooCommerce and BigCommerce, offer a balance between simplicity for those lacking technical expertise and robust customization options. They boast numerous plugins to streamline operations and enhance customer experiences. 


The choice between custom-built websites and leading ecommerce platforms depends on a retailer’s unique business model, requirements, and goals. While custom sites offer maximum flexibility, it’s worth noting that top ecommerce platforms can be highly adaptable, making them a strong choice for many brands in the fashion industry.

Essential elements for a successful online apparel store

Apparel ecommerce has witnessed exponential growth, driven by its ease, convenience, and ability to provide frictionless shopping experiences. 


In the vast world of fashion ecommerce, standing out is key. It’s not just luxury or big brands that shine; it’s those that invest in ecommerce strategies to engage customers and deliver a compelling user experience. 


Here are some common tactics among the best ecommerce brands:

1. Filtering and navigation

Shoppers don’t have time to scroll endlessly through disorganized product listings. Effective product filtering is crucial, allowing customers to narrow down their choices based on size, fit, brand, and price. A user-friendly website with excellent filtering can set you apart.

2. Mobile-friendly experience

Mobile commerce is on the rise, with nearly half of all ecommerce purchases expected to be made via mobile devices. A responsive storefront is vital to keeping customers engaged, as 60% of consumers won’t return to a site with poor design or layout

3. Payment options

Providing a variety of payment options is essential. While many stores offer credit or debit card payments, digital and mobile wallets and Buy Now, Pay Later (BNPL) options are gaining popularity. Offering diverse payment methods ensures customers’ preferences are met.

4. Stunning product photography

No one wants surprises when their online order arrives. High-quality product photos are essential. Top fashion ecommerce sites offer 360-degree images, multiple angles, accurate color representation, and zoom options. Some even feature models of various sizes wearing the same item, ensuring inclusivity.

5. Personalized shopping

Providing tailored deals to customers is gold. Using AI and consumer behavior tracking, you can create unique, personal, and consistent experiences. Personalization is no longer a luxury; it’s an expectation of modern customers. 


Customers want a website that remembers their preferences and caters to their tastes.

Retailers should tailor ad campaigns, product recommendations, and post-purchase interactions based on individual needs, such as size, fit, style, and more. Personalization influences over 50% of all purchases.

6. User-generated content (UGC) for social proof

Around 93% of new customers seek reviews before making a purchase.  Let your customers do the talking for you. 

In the apparel industry, user-generated content, like customer reviews and shared stories on social media, builds trust and confidence. Word-of-mouth marketing is powerful. When people see others enjoying your products, they’re more likely to trust and engage with your brand.

7. Enjoyable shopping experience

Efficiency is important, but so is enjoyment. Friendly designs and engaging product descriptions create an experience that’s both effective and entertaining. Implement smart-fitting tech for sizing, include product reviews for transparency, and make sure the journey is pleasant. 


Set your store apart by going beyond traditional ecommerce. Consider gamified shopping experiences, virtual styling services, or other unique features to engage, excite, and entertain customers. This can lead to higher customer retention and even premium pricing.

8. Brand's uniqueness

In a crowded market, flaunt what sets you apart. Share your brand’s story and focus on niche categories like vintage, bohemian, or activewear. Make sure your customers understand why your brand is special.

9. Community

Invite customers to be part of your brand’s community. Create rewards or affiliate programs, link your social media to your website, and engage with customers on a personal level. Choose the right platform, whether it’s Instagram, Facebook, Pinterest, or LinkedIn, and maintain a consistent brand voice.


Creating a memorable shopping experience is all about making your customers feel valued, understood, and part of something bigger than just a transaction.

10. Diversity and inclusion

Brands must demonstrate their commitment to diversity and inclusion not only in their products and marketing but also in the ecommerce experience. Implementing features like gender-neutral product filters and ranges can show that you’re listening to young consumers’ concerns.

11. Sustainability

Consumers care about the environment, and brands can win their trust by providing transparency regarding sustainable practices. Clear product descriptions and product passports detailing an item’s origins can appeal to eco-conscious shoppers.

Measuring ecommerce success: KPI benchmarks for fashion

Key performance indicators (KPIs) are vital for measuring success. Here are some industry benchmarks:


  • Customer Acquisition Cost (CAC): The average CAC in fashion ecommerce is around $129, including advertising costs, marketing salaries, commissions, and overhead.


  • Conversion Rate: The average conversion rate in fashion ecommerce is approximately 2.2%, though top-performing stores achieve up to 4%.


  • Average Order Value (AOV): The AOV for fashion ecommerce varies but is around $97, with differences based on store popularity.

  • Units per Transaction (UPT): The average UPT rate for fashion ecommerce is 2.61, which is lower than some other categories.


  • Sell-Through Rate: After two months, the average sell-through rate for apparel is around 24.3%, increasing to 45.5% after six months and 68.7% within a year.


  • Return Rate: The average return rate for fashion ecommerce is approximately 30%, with variations based on categories and holidays.


These KPIs provide insights into a brand’s performance and can guide necessary changes to enhance the customer experience and boost sales.

How MageCloud can help

With years of experience, we’re poised to lead you through the dynamic and competitive world of the apparel ecommerce industry. We understand the unique challenges you face, from a vast range of products to ever-changing fashion trends, and we’re here to help you tackle them head-on. Our data-driven solutions empower you to connect with your audience in meaningful ways.


Ready to redefine your apparel ecommerce journey? Our team of experts is eager to assist you.


Your journey to apparel ecommerce excellence begins now.

Ready to discuss your project?

Book a meeting with our expert Paul

FAQs for MageCloud

MageCloud has extensive experience in the fashion industry, including:

  1. Custom e-commerce solutions tailored for fashion brands.
  2. Responsive designs optimized for fashion products showcasing.
  3. Integration expertise with inventory management and CRM systems.
  4. Proven SEO and digital marketing strategies for fashion retailers.
  5. Analytics-driven optimization for enhanced customer experiences.

For over a decade, we’ve provided proactive insights into Magento 2 coding standards, emerging technologies, security measures, and best practices. Our engineers, mostly Magento 2 certified, demonstrate our commitment to expertise and excellence. Moreover, our certified experts in Shopify and WooCommerce are well-equipped to handle other renowned platforms.

We are consistently available during office hours, offering communication channels such as Slack, Skype, phone, or email. In case of emergencies, we extend our support 24/7.

At MageCloud, we prioritize a personalized approach by assigning a dedicated team member – PM to your project. We kick off with a thorough and well-documented discovery process, a pivotal step for project success. Moreover, we provide transparency throughout the process. Clients have visibility into all tasks through Trello and can easily track hours, ensuring open communication and accountability.

How MageCloud empowers fashion businesses​

Have we piqued your interest?

Let us prove our skills and provide you with a free video review of your eCommerce site. Schedule a meeting with our team.
Cities we operate in