Google’s become a household name. Virtually any question you have will bring you a relevant result on Google. Using Shopify SEO/SEM, you can use Google and other various search engines to your advantage. It takes a bit of learning, but you can bring in an endless stream of visitors and revenue through search engines.
At MageCloud, we specialize in optimizing websites for the best possible performance in every situation. Our approach to search engine optimization is performance and results-driven.
By now you’ve likely heard Search Engine Optimization (SEO) and Search Engine Marketing (SEM) brought up in numerous places. That’s because it’s modern-day gold. Shopify SEO and SEM are some of the top ways to get visitors to your shop.
SEO is how well your site is set up to rank highly on search engines such as Google. Maximizing SEO gives you the best chance of getting that precious top link spot Google’s search browser.
The closer you are to the top link of Google’s search page; the more visitors will come to your site. Nobody wants to scroll down to find their answers, let alone click three pages into their Google search. Therefore, SEO is one of the most important ways to get visitors to your site.
The second key to attracting search engine visitors to your shop is SEM or Search Engine Marketing. SEM is important because ranking high on Google doesn’t directly lead to more sales.
Although you might get loads of visitors to your site with proper SEO, it means nothing if you can’t convert those visitors to customers. SEM is the art of turning search engine visitors into raving customers.
If you haven’t realized yet, there’s a whole system to Shopify SEO/SEM. It’s one of the backbones of digital marketing.
The trick to Shopify SEO/SEM is creating a sales funnel that leads to your Shopify shop. Proper SEM utilizes multiple pieces of content that are search engine optimized. These pieces of content all gather visitors from search engines and direct them towards your shop.
You’ll want to target specific keywords and phrases that get high traffic and low competition on Google. There are specific tools to help you do this research. As you master it, it becomes easy to rank highly on Google as well as reach relevant customers.
The most basic form of Shopify SEO/SEM is optimizing your base Shopify shop. Tuning your Shopify description page and product listings for SEO greatly increase your chances of getting discovered on Google. However, there’s endless room to improve.
To branch off of your shop, a great way to create links to your products is through “best of” articles. What you do is create informative blog posts for an audience. As an example, you might make an article for the “Ten Best Camping Tents of 2020.”
You can use Amazon to get a feel for what customers like the best, then find spots in the list where your Shopify tents fit in. However, you need to have a truly unbiased view that’s meant to fully benefit your readers. Google’s search engine takes the reliability and usefulness of web pages into mind.
Your Shopify SEO/SEM web can get as complex as you want it to. You can have a whole SEO campaign for various social media outlets. Furthermore, you can utilize multimedia content to further drive visitors to your page. Getting videos ranked high on YouTube can be another avenue of Shopify SEO/SEM.
You can also utilize Google and Facebook ads for Shopify SEO/SEM. The most effective Google and Facebook ads will target specific keywords and demographics that would be most likely to buy your products.
An easy mistake is to make an aimless Shopify SEO/SEM campaign. The goal should be to create sales funnels that lead to either a custom landing page, your Shopify page, or to direct products on your page.
Furthermore, you need to pay attention to where you cast your net. Knowing what demographics are most ready to buy your product will help you decide who to market ads to. If you’re selling baby clothes, marketing to teenage sports associations won’t garner much success.
Additionally, there are plenty of keywords and search phrases that are saturated or have super low search traffic. You have to find a balance between low competition and high search volume.
If all of this sounds above your head, it’s understandable. Shopify SEO/SEM is highly complex and requires extensive knowledge of both SEO and digital marketing.
We’ve even built and managed eCommerce sites that bring in millions of dollars in yearly revenue.
We’re here for those who’d prefer to keep their work in their wheelhouse. We’ll provide you with Shopify SEO/SEM consulting or even handle the job completely for you.
Our team has experts in eCommerce development, management, and marketing. We provide comprehensive solutions for your Shopify SEO/SEM needs.
Leading Edge Services
We bring our eCommerce experience together to bring you industry current Shopify SEO/SEM solutions. With more than a decade in the industry, we can confidently say we know what works and what doesn’t.
We can help you maximize your Shopify SEO/SEM. Our team has experts in driving conversions, allowing us to create effective pay per click (PPM) ad campaigns.
Old is gold. Email marketing is still one of the most effective digital marketing practices today. We’ll analyze customer purchase behavior and previous campaigns to make an efficient and effective campaign that gets results.
How can you get started working with us today?
Shopify SEO/SEM is something that you will want to take seriously for your online business. Luckily, we can help provide you with some expertise in that area. MageCloud is an agency with experts in Shopify, and we are ready to help you with your online business. You can reach out to us today to learn more about what we can do for you and your business. Check out our website for more information.
We provide other Shopify services, which you can learn more about below.