Audit of extensions and modules.
The first steps is to analyze existing Magento 1 site and prepare list of modules / extensions that is installed. In many cases about 60% of the modules no longer needed so can be excluded from the scope of the migration.
Very important to define all 3rd party systems that is connecting to the magento (either using magento admin or using magento API).
Most of the extension vendors already prepared modules for Magento 2 but we strongly recommend if its all possible use 1 single extension vendor to get all modules configured.
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SEO audit of existing website
The most important would be to save your organic rankings or prepare for the better ranking of a new website. Our recommendation would be to invest time to fix these issues on magento 1 site even before you start project for migration.
Typically there are many issues with indexing of the existing website that might be a problem in the future so fixing them first is the best approach.
We always recommend to keep meta titles / meta descriptions for the magento2 site to be same as on M1 – as well as URLs for categories and products.
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Magento 2 technical SEO audit
We identified all required tasks to make sure that your Magento2 is done with a proper SEO in mind. Unfortunately a lot of developers release sites without SEO in mind which causing more troubles and take a lot more time to fix.
Our key tasks would be: organize proper redirects, organize proper noindex, follow and noindex, nofollow tags. Implement proper re=”’nofollow” tags, organize proper canonical tags, product snippets; protect catalogsearch and customer pages, organize proper sitemap and a lot of other small tweaks that is very critical to be done before launching a new site.
Magento 2 go-live
When everything is ready of course we want to switch the site without any downtime. The best scenario that is also cost effective would be to coordinate the DNS with cloudflare. Normally we recommend to connect cloudflare to original website in advance. It turns out that switching of the DNS there is quite fast so the chance of getting any issues with the cached DNS is minimal.