Magento is the leading eCommerce platform and is the platform of choice for hundreds of thousands of businesses across the world. As Magento experts, we can offer a variety of Magento specific services to help you maximise the potential of your Magento store.
A Magento migration starts with a comprehensive check of your current platform. We analyse your website and its functionality with a particular focus on SEO friendliness (or Search Engine Optimization). This will reveal how your website is currently ranking on search engines such as Google. Next, we start indexing the website so we can preserve the things that are working well for your SEO, whilst also noting down potential improvement opportunities for the future website. Once all the analysis and planning are complete, we start work on the data migration. We take full ownership and responsibility for this process so you can rest easy knowing that none of your precious data will be lost or corrupted in transit.
Finally, we will switch the site over so that you are up and running on the new platform. We will make sure that everything is operating as it should be and ensure you are briefed on any relevant features or new processes. We make sure you are comfortable managing the website on the new platform.
The Magecloud Migration Process
Audit of extensions and modules
Our first step in any migration is to analyse your existing site to prepare a list of the modules and extensions that are currently installed. We often find that about 60% of the modules are no longer necessary, so they can be excluded from the scope of the migration.
During this step, it is also crucial that we define all third-party systems that connect to the platform.
Most of the extension vendors already have modules available for Magento 2. We strongly recommend using modules from a single vendor if at all possible. Thanks to our relationships with most of the main vendors, we can provide discount codes for many of the popular extensions.
SEO audit of existing website
We aim to preserve your current organic rankings as well as identify ranking improvement opportunities on your new platform.
We typically find that there are many issues with the indexing of an existing website that could cause problems in the future so fixing them first is the best approach. Our recommendation would be to take the time to fix any known SEO issues on your current site before you start a migration project.
We always recommend keeping meta titles and meta descriptions consistent for your Magento 2 site and would advocate the same approach for your page URLs, categories and products.
We carry out seamless and complete data migrations preserving all relationships between imported entities and ensuring that your current store remains operational and accessible throughout the process.
We use a variety of data migration tools and are also Cart2Cart partners – a leading data migration company that provides full-scale Magento migrations with 4 simple steps. As their partner, we can offer a 20% discount for their service.
Magento 2 technical SEO audit
We identify all required tasks to ensure that your Magento2 migration is completed with SEO in mind. Unfortunately, many developers deploy sites with SEO as an afterthought causing ranking and technical issues that can take a lot of time to fix.
Some of our key tasks include: organising proper redirects, setting appropriate noindex,follow and noindex,nofollow tags, implementing proper re=”nofollow” tags, setting up proper canonical tags, creating product snippets; protecting catalogue search and customer pages, defining a structured sitemap.
This is just a sample selection of the work we carry out as standard. There are many other critical tasks and technical settings on our SEO checklists that must be completed before we launch your new site.
Magento 2 go-live
Once all the work has been completed and everything is ready, we aim to switch over to the new site without any downtime. The ideal, most cost-effective scenario is to coordinate the DNS changes with Cloudflare as these can take a while to propagate to the worldwide web. Normally we recommend connecting Cloudflare to the original website in advance. It turns out that switching off the DNS via Cloudflare is quite fast so the chances of getting any issues with cached DNS settings are minimal.
A Magento migration is a significant undertaking and success requires proper planning, coordination and management. At MageCloud, we’ve successfully migrated many stores to Magento 2, including legacy Magento 1 stores but also stores running on other platforms such as Woocommerce. Our team is ready to assist with your store migration. You can trust in our Magento and migration expertise to ensure a cost-effective, headache-free migration. and we are ready to help you with your online business.
Get in touch with us today to learn more about what we can do for you and your business.
We also provide a host of other Magento services, which you can learn more about below.