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Our migration of 2 stores to Magento 2 multi store and synchronisation with a custom stock management system has yielded impressive results and simplified store management for Windsor Fine Jewellers.
Jewelry
PM, 2 certified Magento developers, UI/UX Designer
35K Monthly Visits
Magento 2, Klaviyo, Firebear, AWS
Shane Thompson
HEAD OF MARKETING, WINDSOR
When we started the cooperation, Windsor used Magento 1; we supported this version for some time, then migrated the store to Magento 2 along with the data.
Windsor uses a custom stock management system, so we needed to synchronize it with Magento. We implemented the dynamic import and export of the products with the Firebear extension.
With Windsor, users can customize the engagement ring: pick the ring color, select the shape of the center stone, and add a different type of diamond. We built a solution that allows customers to play with their imaginations.
We implemented Searchanise as a website search engine to increase the store conversion rate. The “Diamonds” chapter has a custom search with many different parameters.
We set and configured an AWS server for the store to enhance the website speed. For email marketing activities, we integrated Klaviyo.
We optimized the store’s UI to increase the conversion rates and suggested and implemented design features to provide a better user experience.
Shane Thompson
HEAD OF MARKETING, WINDSOR
The company runs another branded store – friedmans.com. We migrated this website from Woocommerce to Magento 2 and set up a multi-store. So both websites can be managed within one dashboard.
We optimized the store’s UI to increase the conversion rates and suggested and implemented design features to provide a better user experience.
Shane Thompson
HEAD OF MARKETING, WINDSOR
average order
revenue increased
multi-store created
