High traffic Magento 2 DIY store optimisation

TRADINGDEPOT

SINCE 2020

CLIENT

Industry: Home Furniture & Building Materials

TradingDepot is a popular DIY and home renovation supplies store in the UK. The product range includes more than 50 thousand SKUs. The company has its own warehouse and provides 24-hour shipping across the country.

WEBSITE

TradingDepot

TEAM

Project manager, Certified Magento developer

TRAFFIC

>140K Monthly Visits

KEY SERVICES & INTEGRATIONS

Magento development, Magento SEO/SEM Outgoing Support and Maintenance

Why the client chose us

Our first step was to record a technical video audit of the website. We usually do this for every prospect to at least give some value to our conversation. The review covers all current website issues, reveals the areas for improvement, and shares our suggestions according to the client’s goal. The client was impressed by our approach, transparency, honesty, and client’s testimonials.

The client came to us after working with a local agency, complaining about the performance and the analytics.

We did our usual expert system audit. As a result, we delivered a detailed document with the audit results and our suggestions. The client appreciated the analysis and we started the cooperation.

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Solution

1. Initial settings

The first thing that we fixed is Google Analytics; conversion errors lead to wrong revenue reports.

2. Outgoing support and improvements

We transferred the client from AWS to Sonassi. Being a managed-hosting solution, Sonassi economized a lot of time for a store team. Moreover, it turned out to be less expensive.

We analyzed the website and removed the rankings problem, and resolved the problems with Google Search Console.

We also optimized SERP snippets for the store, to make them more attractive in search results.

3. Zero-downtime deployment

For all clients with a big amount of traffic (TradingDepot has 200k+ monthly visitors) we usually implement a zero-downtime deployment, to not let the website down during the deployment process.

Results

+28%

conversion rate

+11,31%

average order value