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At Magecloud, we specialise in crafting tailored digital solutions for the furniture & garden ecommerce sector.
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I already have my own ecommerce store!
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Selling furniture online sets you apart from many eCommerce niches. Unlike disposable products, furniture is long-lasting and costly. Online marketing helps you reach consumers beyond physical stores but poses challenges, notably in today’s environment.
Online communities facilitate the exchange of secondhand goods, impacting furniture sales. Rising online marketing costs intensify these difficulties during a prolonged buyer’s journey.
For online furniture businesses, staying ahead of the curve is crucial. Understanding the latest market trends and implementing effective strategies is essential for boosting sales and remaining competitive.
With the increasing influence of social media and platforms like Pinterest and Instagram in people’s lives, consumers are paying more attention to modern decor, mood boards, and interior design. This trend has given rise to emerging trends in the furniture ecommerce industry. Explore some of the latest trends below:
Advanced AR and VR technologies are transforming the online furniture shopping experience, allowing customers to view and interact with 3D models, ensuring they can try before they buy. Around 66% of consumers express their interest in using AR while shopping online.
Personalization is key, with 91% of consumers preferring businesses that offer tailored product recommendations. From personalized emails to product suggestions, customers want to feel that products are curated for their unique needs.
In light of financial concerns, online shoppers are more inclined to split their payments into smaller, manageable amounts. Implementing BNPL options can influence customers’ decisions and encourage them to make purchases.
The DTC approach, where brands sell directly to consumers without intermediaries, fosters emotional connections with customers. This approach allows brands to better understand their audience and deliver personalized experiences.
Offering flexibility, sustainability, and cost-effectiveness, modular furniture is becoming increasingly popular. It enables customers to create unique designs and styles according to their preferences and needs.
Catch customers’ attention in seconds! Katrina Ellerton and Mark Wilman from Where Saints Go share their ecommerce tips for boosting furniture sales, leveraging video content, and using cutting-edge AI for stunning product photos.
Discover why blending CGI with product shots captivates shoppers on social media and platforms like Etsy and Amazon.
Get inspired to elevate your visual game and make customers stop, look, and buy!
At Ecommerce Camp Birmingham 2024, organised by MageCloud, Katrina and Mark’ presented a dynamic session, “Guide to Blended Photography Using AI,” offering invaluable insights into combining traditional photography with AI for the furniture ecommerce market.
Blended photography merges high-quality visuals with AI-powered editing, streamlining processes and reducing costs while enhancing customer engagement.
They demonstrated how AI tools can create captivating product visuals that stand out in a crowded market, perfect for driving conversions.
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Ensure your customer support is well-prepared to answer any questions your customers might have. Buying furniture is a significant decision and often involves many inquiries. Consider implementing a live chat feature on your website to assist customers promptly.
Provide customers with the option for convenient doorstep delivery and assembly assistance. Many people are willing to pay extra for this service.
Online shoppers extensively research products before making a purchase. They rely on information such as user experiences, product reviews, and ratings to inform their decisions. Incorporating photos shared by customers is an excellent idea.
Having a straightforward system for package delivery and returns is crucial. If it’s too complicated, it might deter potential customers from making a purchase.
Managing and tracking everything in real-time can be overwhelming. Utilize highly automated merchandising tools to respond swiftly to emerging trends and seasonal assortment changes. The more relevant your product recommendations, the better your chances of boosting sales.
Ensure your product listings feature detailed descriptions, including measurements, colors, materials, and other essential information about the furniture.
Provide a consistent experience for customers, no matter which channel they choose to visit. Implement omnichannel marketing to seamlessly promote your e-commerce store across all relevant platforms.
Online furniture stores aim to offer convenience, but customers often want to try products before buying, which can deter them from online shopping. To address this challenge, ecommerce sites can integrate augmented reality (AR) features.
For instance, IKEA uses AR effectively. You can also allow customers to visualize how your products will appear in their homes, . Use 3D visualization tools to enable virtual product trials in a customized and personalized manner.
Additionally, 3D visualization is a valuable tool for helping shoppers envision products. Instead of relying on 2D images, consider incorporating 3D product visuals on your website.
Expand your range of payment methods to cater to a broader audience. The easier you is for people to make payments, the more revenue you can expect.
With years of experience, we’re well-equipped to guide you through the intricacies of the furniture ecommerce industry. We understand the unique challenges you face, from managing diverse product lines to staying on top of ever-changing design trends.
Ready to transform your online furniture business? Our team of experts is here to assist you.
Let’s redefine your furniture ecommerce journey.
– We specialise in developing tailored ecommerce platforms for furniture businesses, ensuring seamless user experiences and optimized sales funnels.
– Our team excels in creating responsive and visually appealing designs that showcase furniture products in the best possible light across various devices.
– We have extensive experience integrating inventory management systems, CRM platforms, payment gateways, and other third-party solutions to streamline operations.
– MageCloud employs effective SEO strategies and digital marketing campaigns to drive targeted traffic, increase conversions, and improve overall online visibility for furniture retailers.
We understand the nuances of the furniture industry, including the importance of stunning visuals, detailed product descriptions, and a smooth checkout process. Our goal is to empower furniture retailers to succeed in the competitive online landscape.
For over a decade, we’ve provided proactive insights into Magento 2 coding standards, emerging technologies, security measures, and best practices. Our engineers, mostly Magento 2 certified, demonstrate our commitment to expertise and excellence. Moreover, our certified experts in Shopify and WooCommerce are well-equipped to handle other renowned platforms.
We are consistently available during office hours, offering communication channels such as Slack, Skype, phone, or email. In case of emergencies, we extend our support 24/7.
At MageCloud, we prioritize a personalized approach by assigning a dedicated team member – PM to your project. We kick off with a thorough and well-documented discovery process, a pivotal step for project success. Moreover, we provide transparency throughout the process. Clients have visibility into all tasks through Trello and can easily track hours, ensuring open communication and accountability.
