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Find out how we deployed a scalable, automated platform empowering the client to run mass affiliate programs.
WEBSITE
INDUSTRY
Baby Products
TEAM
Project Manager, Web Designer, Certified Magento Developer
TRAFFIC
> 5K Monthly Visits
KEY SERVICES & INTEGRATIONS
Magento development, Magento SEO/SEM Outgoing Support and Maintenance, Magento Design Magento Migration
TravelingBaby is a US company that rents various baby equipment for travelling families. The company owns no equipment but operates as a marketplace where customers rent tools from carefully inspected and selected vendors around the country.
The specificity of the target audience imposes certain restrictions on the delivery and return processes; Some customers want to rent the equipment right in the airport, some ask for delivery to the hotel, and others prefer the pick-up, so this had to be handled in the system.
The main obstacle we had to overcome was that Magento 1 is unsuitable for the rental business model; therefore, the entire interface had to be recreated from scratch and built customarily on top of the Magento framework.
Moreover, vendors from different parts of the country had to be integrated, linked, and ed to each vendor’s location and admin pane —this required heavy customisation of the Magento backend system.
The client had a legacy rental system written in ASP.NET. As Travellingbaby planned to expand the functional capabilities of vendors, a brand new website had to be created, and it needed to be automated completely.
Our first step was to record a technical video audit of the Magento website. We usually do this for every prospect to at least give some value to our conversation. The review covers all current website issues, reveals the areas for improvement, and shares our suggestions according to the client’s goal. The client was impressed by our approach, transparency, honesty, client testimonials and Magento skills of our team.
We posted our project to Upwork and made the selection after reviewing a few different Magento developers. Their reviews were excellent and the level of customization that I saw was encouraging. After watching a video from Paul, I decided to contact them and things took off from there.
Rafi Zait
OWNER, TRAVELINGBABY
The client’s development team had already done some groundwork in Magento; however, the team couldn’t handle the level of customisation needed by the client. After a detailed code review, we suggested creating the part of Magento development from scratch.
We created a Trello board for the project and distributed the tasks month by month, evaluating them in hours, and determining the priority and task order together with the client. (We usually use this approach with our clients for fast communication and transparency.)
Client’s goal was to launch a fully automated rental booking software through Magento that specifically catered to the baby equipment rental industry and all the logistical factors that the industry comes with. To ensure smooth operation after launch, we also provide ongoing Magento maintenance and support.
The vendors get authorised access to the admin panel to manage all their specific products and delivery settings; everything is synchronised with the main storefront. All orders and financial information is also manageable within these sections.
We built the system so that the client can easily scale the network of vendors to run mass affiliate programs.
To achieve the client’s requirements, we had to rebuild the admin panel to provide the customer with the ability to integrate vendors from different parts of the country.
The rental options are super convenient for end-users, allowing them to set pick-up and drop-off locations separately (choose the airport or hotel; or any other location on the map). These options are different for each vendor; vendors set the available options themselves in the admin panel.
In the checkout, the system calculates the price instantly according to the chosen delivery configuration. And users can also leave a comment for the delivery service.
The platform saves delivery and payment configuration for registered users to make their next purchase more convenient.
The latest version of this project has made the business more manageable and easier to work with on both sides of the industry. Mainly the customer side and the vendor side. We have what is like stores within stores, each with its own customisable traits, along with a super admin panel that allows us to control everything.
Rafi Zait
OWNER, TRAVELINGBABY
Currently, TravellingBaby operates in 10 states of the USA, Hawaii and Puerto Rico, working with 35+ suppliers across the country. And the company’s current turnovers allow the owner to discuss new scaling strategies with us.
Everything you need to know about working with MageCloud.
To create a Magento rental marketplace, you need a custom-built solution rather than a standard setup. In this case, the platform was developed on top of Magento with a fully rebuilt interface, vendor management system, and automated booking logic. The key is to support multiple vendors, flexible delivery options (airport, hotel, pickup), and a scalable admin panel that allows you to manage orders, locations, and pricing in one place.
There is no single out-of-the-box Magento plugin that fully supports complex rental marketplaces. Most projects require heavy customization or building core functionality from scratch. For example, this project required custom development to handle vendor-specific delivery options, booking logic, and backend integrations — something standard plugins cannot fully deliver.
To launch a peer-to-peer rental marketplace, you need to enable multi-vendor functionality where each vendor can manage their own products, pricing, and delivery settings. In this case, a custom admin panel was created to give vendors controlled access, while the platform owner retained full oversight through a super admin system. This structure makes it possible to scale and onboard new vendors efficiently.
A booking calendar in Magento rentals is typically implemented through custom development. The system must allow users to select rental dates, define pickup and drop-off locations, and calculate pricing dynamically. In this project, the checkout was built to instantly adjust pricing based on delivery configuration and rental conditions — ensuring a smooth booking experience.
Magento does not natively support hourly rental pricing in marketplace setups. To enable this feature, custom logic must be implemented in the booking and pricing system. Scalable rental platforms like this one are designed with flexible pricing models — allowing businesses to extend functionality (including hourly pricing) as they grow.
Building a Magento rental marketplace requires experienced developers or specialized agencies. Teams like MageCloud provide end-to-end support — from technical audit and architecture planning to full custom development, integrations, and ongoing maintenance — ensuring the platform is scalable, automated, and ready for growth.
