Ecommerce Camp Workshop London 2025 by MageCloud & Partners: RECAP

From tips to boost sales to ideas for making your customers happier, Ecommerce Camp Workshop London was packed with fresh insights and real talk from people who know the industry inside out. Here’s a quick recap of what went down.

Picture of Ana
Ana

Content Manager, MageCloud

I already have my own ecommerce store!
Any expert advice to share?

I have some questions, and I’m looking for guidance from an ecommerce expert.

TABLE OF CONTENTS

In August, ecommerce innovators, industry leaders, and digital enthusiasts gathered for our power-packed half-day workshop hosted in partnership with Super Payments, the Ecommerce Camp Workshop London 2025.

We are delighted with the results, which were made possible by our exceptional speakers and engaged attendees!

Ecommerce Camp + SuperPayments Workshop London

We want to take a moment to express our heartfelt gratitude to everyone who contributed to making Ecommerce Camp Workshop London 2025 such a memorable event. 

 

A special thanks goes out to our event partner Super Payments.

 

Thank you all for being a part of this fantastic experience!

Top industry experts broke down what’s working across SEO, CRO, and PPC:

 

⚡ Payment flows built to convert, not just process
⚡ SEO frameworks that bring in traffic while you sleep
⚡ AI-driven PPC strategies that stretch every pound
⚡ A CRO playbook you can apply to your site the very same day

 

This isn’t theory. It’s the real stuff – backed by results, delivered by pros.  Just actionable insights you can use immediately.

Sessions and presentations

Delve into the abundance of valuable insights generously shared by our expert speakers at Ecommerce Camp Workshop London 2025.

You can watch the entire workshop as it happened.

If you want to stop guessing and start growing, this one’s for you. Because these insights go way beyond what you’ll find on Google – and we want you to hear them.

SESSION #1

How Smarter Payments Can Drive More Sales - Super Payments

Alison has deep roots in the payments space and has helped shape how some of the fastest-growing ecommerce brands handle checkout and conversion. With years of experience driving performance through smarter, faster payment flows, she knows exactly where brands lose sales – and how to fix it.

 

In this session, Alison will break down what makes a payment journey work — from reducing friction at checkout to building trust that converts.

 

If you’re looking to turn more browsers into buyers, this talk will show you how to make every step of the journey count, right up to the final click.

Alison Garvie

Enterprise Executive,

Super Payments

SESSION #2

Mastering SEO: Dominate Google Organic Search

With 20+ years in the game, Paul knows what it takes to help ecommerce brands grow – combining data, SEO, and smart conversion strategies.

 

In this session, he’ll walk you through how to get real results with SEO today: from planning your site structure and doing keyword research, to creating content that matches what people are searching for.

Paul Ryazanov

CEO & Founder

MageCloud Agency 

SESSION #3

Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance

Gee is a multi-award-winning Paid Media specialist and the brains behind some of the most profitable PPC strategies in ecommerce. He’s helped scale countless brands by focusing on what matters – profitable growth, not just clicks.

 

In this session, Gee will show you how to shift your ad strategy from vanity metrics to true performance by optimising your product feed and campaigns for net profit. You’ll learn how to use automation, AI, and smart logic to improve your ROAS — without wasting budget.

 

If you’re tired of guessing what’s working and want a clearer, more profitable approach to paid media, don’t miss this session.

Gee Kullar

Co-Founder

DataLeadr

SESSION #4

CRO: The How-To Guide for What to Do, When to Do It, and What to Expect

Adam’s the co-founder of Blend Commerce – a Shopify CRO agency that helps brands get customers to buy now, buy more, and come back again. Since 2017, he and his team have worked with over 300 brands, using a no-nonsense, practical approach to conversion.

 

We’ve all been there – endless ideas floating around in spreadsheets about what might improve your site. But how do you turn those ideas into real changes that move the needle?

 

In this session, Adam’s breaking it down. He’ll walk you through how to turn CRO into a clear, repeatable process and share free tools to help you start improving your site straight away. Expect plenty of takeaways you can put into action the minute you’re back at your desk.

Adam Pearce

Co-Founder

Blend Commerce

Networking

After the informative sessions and discussions, attendees had the opportunity to network further, strengthening connections within the ecommerce community.

The Ecommerce Camp Workshop London 2025 was a tremendous success, as evident in both the high caliber of presentations and the overwhelmingly positive feedback from participants.

Attendees found the event rich in valuable insights, providing practical takeaways they could immediately apply to their businesses.

Ready to discuss your project?

Book a meeting with our expert Paul

Recap

Ecommerce Camp  WorkshopLondon 2025 was a fantastic success, offering essential insights and strategies for businesses in the dynamic ecommerce space. 

Join the Ecommerce Camp Community to stay updated on future events and ensure you don’t miss out!

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