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Ecommerce Camp Birmingham by MageCloud & Partners: RECAP

Ecommerce Camp Birmingham 2025: Dive into our comprehensive recap of our ecommerce workshop for insights, sessions, and attendee feedback.

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Ana

Content Manager, MageCloud

I already have my own ecommerce store!
Any expert advice to share?

I have some questions, and I’m looking for guidance from an ecommerce expert.

TABLE OF CONTENTS

Building on the remarkable success of our previous events in Manchester and Chester, and Birmingham, we decided to organise Ecommerce Camp Birmingham!

On May 9th, 2025, a dynamic group of e-commerce innovators, industry leaders, and digital enthusiasts gathered for an immersive day of e-commerce and marketing insights at Ecommerce Camp Birmingham 2025.

We are delighted with the results, which were made possible by our exceptional speakers and engaged attendees!

A big THANK YOU to everyone at Ecommerce Camp Birmingham 2025

We want to take a moment to express our heartfelt gratitude to everyone who contributed to making Ecommerce Camp Birmingham 2025 such a memorable event. Your energy, involvement, and commitment to the world of e-commerce were truly inspiring.

A special thanks goes out to our event sponsors Corefinity, Yotpo, and Sansec.

We also appreciate the round table expert presentations, which provided invaluable insights for all attendees.

Thank you all for being a part of this fantastic experience!

Sessions and presentations

Delve into the abundance of valuable insights generously shared by our expert speakers at Ecommerce Camp Birmingham 2025.

SESSION #1

Using YouTube for business growth: how to create, engage, and entertain your audience

Jonathan has led the company since its founding in 2012. Starting from zero subscribers and promoting one of the least “sexy” products, Jonathan launched a YouTube channel and grew it to 150K subscribers.

 

Jonathan shares his journey — from the very beginning to leveraging AI and multiple languages for massive growth.

Jonathan Shone 

Managing Director

Shadow Foam

SESSION #2

Instore experiences and ecommerce: omnichannel retailing in 2025

Robert oversees retail and operations at guitarguitar, the UK’s largest guitar retailer, attracting 1.1 M website visitors and having 6 retail stores across the UK.

 

The lines between in-store and e-commerce aren’t just blurring — they’re disappearing. In 2025, the retailers who get this right will win big, whether they’re new to retail, looking to expand into physical stores, or already experienced in the space. This is the session for you if you want to turn browsers into buyers —wherever they are.

Robert Simpson

Retail & Operations Director

guitarguitar

SESSION #3

Expanding beyond borders: strategies for international sales growth

Richard acquired Outdoor365 group ten years ago then started Farrar-tanner a couple of years later and has since grown F&T to £7 million turnover, including over £2 million of international sales.

 

Starting from a local market and expanding into international sales, Richard has successfully navigated the complexities of global business growth. Richard shares his journey — from tackling market entry challenges to leveraging the right platforms and tools for seamless international expansion.

Richard Tanner 

Executive Chairman

Outdoor 365 Group

WORKSHOP SESSIONS

Interactive Roundtable Workshops

We brought together industry-leading speakers and experts for six focused 30-minute sessions covering everything from UI/UX Design to Email Marketing — all designed to give ecommerce professionals personalized, actionable advice.

Attendees had the unique chance to:
  • Dive deep into UI/UX improvements that boost conversions
  • Discover SEO tactics to grow organic traffic.
  • Get hands-on guidance on web development.
  • Master Google Ads and Social Ads strategies.
  • Optimise email marketing campaigns for better engagement.

SESSION #4

Scaling from 0 to a full-size ecommerce business: mistakes and wins

Ivan started ecommerce journey in 2016 with various projects and companies. After three years of failure,  he launched Happy Gentleman as a dropshipping business. Today, Happy Gentleman serves 50,000 users, generates 100K monthly traffic, and is focused on expanding into the European and United States markets.

 

Over the years, he has learned valuable lessons from every mistake. In this session, he walks through his original business ideas and explores how to push your own business forward with a minimal budget.

Ivan Dobrev

Founder,

Happy Gentleman

SESSION #5

25 years on the digital rails: 10 lessons I’ve learned in ecommerce

Since launching Hatton’s Model Railways online in the dial-up days of the late ’90s, he’s spent over two decades riding the highs, lows, and unexpected turns of online retail before closing its doors in 2024 due to market shifts.

 

He’s learned a thing or ten about building an ecommerce business in a niche market. If you want real-world ecommerce insights from the long haul, hop aboard — this session is for you.

Richard Davies

Managing Director,

Hatton’s Model Railways Ltd

SESSION #6

→ Scaling an international ecommerce brand with viral content & PR

Jennifer Bailey is the founder and owner of Calla Shoes, a company specialising in stylish and comfortable footwear tailored for women with bunions.

 

In just one year, they skyrocketed their Instagram following from 15K to 180K, landed features in top-tier publications like The Independent and Cosmopolitan, and successfully expanded into the U.S. market — all without the deep pockets of big brands.

 

Whether you’re a founder or marketer, this session will equip you with the strategies to think bigger, grow smarter, and make an impact, without overspending.

Jennifer Bailey

Founder,

Calla Shoes

Networking

After the informative sessions and discussions, attendees had the opportunity to network further, strengthening connections within the ecommerce community.

Feedback from attendees

Ecommerce Camp Birmingham 2025 was a tremendous success, evident in both the high caliber of presentations and the positive feedback from participants. Attendees found the event rich in valuable insights, providing practical takeaways they could immediately apply to their businesses.

 

Additionally, the event fostered meaningful networking opportunities, allowing attendees to engage with fellow professionals and explore potential partnerships.

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Ecommerce Camp Materials

We’re thrilled to share the presentations from our incredible speakers at Ecommerce Camp Birmingham 2025.

Recap

Ecommerce Camp Birmingham 2025 was a fantastic success, offering essential insights and strategies for businesses in the dynamic e-commerce space. Our event’s engaging sessions, panel discussions, and networking opportunities aimed to inspire attendees and equip them with the knowledge and tools needed to thrive in today’s competitive e-commerce landscape.

Join the Ecommerce Camp Community to stay updated on future events and ensure you don’t miss out!

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