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Ecommerce Camp Birmingham by MageCloud & Partners: RECAP

Ecommerce Camp Birmingham 2024: Dive into our comprehensive recap of our ecommerce workshop for insights, sessions, and attendee feedback.

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Ana

Content Manager, MageCloud

I already have my own ecommerce store!
Any expert advice to share?

I have some questions, and I’m looking for guidance from an ecommerce expert.

TABLE OF CONTENTS

Building on the remarkable success of our previous events in Manchester and Chester, we decided to organise Ecommerce Camp Birmingham!

On October 24th, 2024, a dynamic group of e-commerce innovators, industry leaders, and digital enthusiasts gathered for an immersive day of e-commerce and marketing insights at Ecommerce Camp Birmingham.

We are delighted with the results, which were made possible by our exceptional speakers and engaged attendees!

A big THANK YOU to everyone at Ecommerce Camp Birmingham 2024

We want to take a moment to express our heartfelt gratitude to everyone who contributed to making Ecommerce Camp Birmingham 2024 such a memorable event. Your energy, involvement, and commitment to the world of e-commerce were truly inspiring.
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A special thanks goes out to our event partners Blink SEO, cbsocial and JudeLuxe.
We also appreciate the expert presentations from Klaviyo and Nosto, which provided invaluable insights for all attendees.

Thank you all for being a part of this fantastic experience!

Sessions and presentations

Delve into the abundance of valuable insights generously shared by our expert speakers at Ecommerce Camp Birmingham 2024.

SESSION #1

How to get 1.7M followers on TikTok and Built A £7.5 Million Fashion Business

Oliver Millar shared invaluable insights on how Luxe Collective skyrocketed to success, highlighting their journey to over 1.7M TikTok followers. In this session, he explored effective TikTok management techniques, the essentials of a TikTok shop, and strategies for engaging content that resonates with a social media audience. Don’t miss this opportunity to learn how to elevate your brand’s presence and drive sales through TikTok!

Oliver Millar

COO

Luxe Collective

SESSION #2

Guide to Blended Photography using AI

Mark and Katarina explored the transformative power of blended photography using AI in his session. He shared insights on how AI enhances product presentation for his online furniture business by automating tasks like editing and image creation. Discover how combining AI technology with human creativity can streamline your processes, improve quality, and drive cost savings in e-commerce photography.

Mark Wilman

Owner

Where Saints Go

Katrina Ellerton

Ecommerce Manager

Where Saints Go

SESSION #3

Influencer marketing done right: from 0 to 6 figures

Pietro from ORBIS Lifestyle shares how they scaled from launch to six figures in six months using influencer marketing and strategic brand positioning. In this session, he dives into the power of Meta ads, co-branded supplements, and influencer partnerships that helped ORBIS thrive in Italy’s competitive health supplements market. Get ready for Pietro’s key insights and practical strategies to drive your brand’s growth!
Pietro Pelizzari

Managing Director

Orbis Lifestyle

PANEL DISCUSSION #1

Black Friday: Tips and Tricks to Help You Prepare

In this panel discussion, Eugene Ole, Tom Mcilvenny, and Roger Firth share essential tips and tricks to help ecommerce businesses prepare for Black Friday success. Covering everything from campaign optimization to customer engagement strategies, our speakers enjoyed sharing insights and answering all the questions. 

Roger Firth

Director, A&E Leisure

Tom Mcilvenny

Director, Avenue 85

Eugene Ole

CEO, DroiX

SESSION #4

Building ecommerce business in healthcare: full of challenges & opportunities

Vinay from Pharmacy Prime shares the journey of building a successful e-commerce business in the highly regulated healthcare sector. Pharmacy Prime, which started on Amazon and eBay in 2019 and expanded to its own Shopify store in 2023, has reached over £1M in online sales. Vinay covers key insights on navigating industry regulations, expanding service offerings, and improving UI/UX, providing a valuable roadmap for thriving in online healthcare.

Vinay Panchal

Ecommerce Manager,

Pharmacy Prime

SESSION #5

10 Must-Do Tasks for E-commerce Development & Marketing Success

Paul shared must-do strategies for e-commerce success, revealing the essential tasks often overlooked by managers and owners. From brand positioning in a competitive market to impactful influencer marketing, Paul offered actionable insights and key lessons from real-world experience to elevate your online presence and drive growth.

Paul Ryazanov

CEO,

MageCloud

PANEL DISCUSSION #2

"Ask me anything about Ecommerce"

Dive into our “Ask Me Anything” panel discussion where experts Richard and Peter shared invaluable insights on e-commerce trends, offered strategic advice, and explored innovative solutions to help attendees tackle their unique business challenges.

With years of industry experience, Richard and Peter provided firsthand guidance, answering audience questions and inspiring new ideas for future campaigns.

Richard Tanner

Executive Chairman,

Outdoor 365 Group

Peter Bradshawe 

CEO,

Speeds Healthcare

Networking

After the informative sessions and discussions, attendees had the opportunity to network at Ans Group Limited, further strengthening connections within the ecommerce community.

Feedback from attendees

Ecommerce Camp Birmingham 2024 was a tremendous success, evident in both the high caliber of presentations and the positive feedback from participants. Attendees found the event rich in valuable insights, providing practical takeaways they could immediately apply to their businesses.

 

Additionally, the event fostered meaningful networking opportunities, allowing attendees to engage with fellow professionals and explore potential partnerships.

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Ecommerce Camp Materials

We’re thrilled to share the presentations from our incredible speakers at Ecommerce Camp Birmingham 2024.

Recap

Ecommerce Camp Birmingham 2024 was a fantastic success, offering essential insights and strategies for businesses in the dynamic e-commerce space. Our event’s engaging sessions, panel discussions, and networking opportunities aimed to inspire attendees and equip them with the knowledge and tools needed to thrive in today’s competitive e-commerce landscape.

Join the Ecommerce Camp Community to stay updated on future events and ensure you don’t miss out!

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