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AELeisure.co.uk: From £500K to £4M—Transformation with MageCloud as a Technical Partner

Discover how MageCloud helped A&E Leisure transform their e-commerce operations and achieve remarkable growth through strategic solutions and expert support.

WEBSITE

aeleisure.co.uk

INDUSTRY

Camping & Outdoors

TEAM

Project Manager, Magento 2 Developers

TRAFFIC

43.4K Monthly Visits

KEY SERVICES & INTEGRATIONS

Magento 2

About the client.

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A&E Leisure, founded 14 years ago, began as a service and repair business for caravans and motorhomes.

In 2018-2019 they expanded into e-commerce to complement their in-store showroom, which specializes in camping equipment. With steady growth, the business has built an entire team to support the e-commerce side, ranging from warehouse operations to web development partners.

The Challenge.

A&E Leisure initially adopted Magento 1, migrated to Magento 2, and began integrating ERP systems, warehouse systems, and other tools to support their operations.

Before partnering with MageCloud, A&E Leisure worked with two different IT service providers. Their first partner, a small general IT business, helped them with Magento but only to a certain extent. The second provider was a digital marketing agency with Magento specialization, but despite regular meetings, their efforts didn’t generate the expected results.

As Roger explains, “Every pound we spent, we got back in turnover, but there was no multiplier—no real growth.”

The lack of transparency, changing contacts, and stagnation led Roger to explore other options.

Why the client chose us.

Roger was introduced to MageCloud through Kyle, who connected him with Paul, CEO at MageCloud. Initially skeptical, especially with the international connection, Roger quickly realised Paul’s expertise.

During the initial call, very quickly, I could see that Paul was extremely technical. He identified areas on our website that needed improvement and even started making changes before billing us.

Roger Firth

MANAGING DIRECTOR, A&E LEISURE

This proactive approach, combined with Paul’s hands-on involvement, built Roger’s trust, leading him to partner with MageCloud.

Solution.

Over the years, MageCloud has played a crucial role in transforming A&E Leisure’s ecommerce operations.

One of the most significant recent milestones involved automating inventory management through an integrated system. This system connects A&E Leisure’s inventory with supplier stock, updating the website in real-time to reflect product availability, shipping options, and collection services.

“We can now sell confidently, knowing whether or not we have a product in stock,” Roger highlights.

MageCloud also provided rapid support during critical moments. Roger recounts instances when the website went down during peak times.

If I contact MageCloud on a Saturday night, I always get a response. That kind of support is invaluable, drawing comparisons with other service providers who charge hefty fees just for responding during off-hours.

Roger Firth

MANAGING DIRECTOR, A&E LEISURE

Results.

Since partnering with MageCloud, A&E Leisure’s business has experienced remarkable growth.

From a company with a turnover of approximately £500,000, their online operations alone have expanded to nearly £4 million in annual revenue.

This growth trajectory speaks volumes about the impact MageCloud has had on their digital infrastructure. Roger credits the consistent improvements and high standards set by Paul and MageCloud team for this success.

The business has grown significantly. Would I move? Not as long as Paul runs MageCloud. It’s not all about Paul, but his high standards mirror mine, holding everyone accountable.

There's nothing I’ve asked for that MageCloud hasn’t delivered.

Roger Firth

MANAGING DIRECTOR, A&E LEISURE

Why Roger from A&E Leisure recommends MageCloud

For Roger, the trust and transparency that MageCloud offers are unmatched. He particularly values the high standards Paul sets for his team, which aligns with A&E Leisure’s commitment to customer service.

The combination of technical expertise, quick results, and responsive support makes MageCloud an ideal partner for businesses looking to grow their e-commerce operations.