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Baking up Success: Doubled Revenue with Custom Shopify Solutions

Custom bundling solutions, performance optimisation, and an enhanced user experience—see how MageCloud helped Snackcidents, a fast-growing UK cookie dough brand, double its revenue in just 12 months.

WEBSITE

snackcidents.com

INDUSTRY

Food

TEAM

Project Manager, Shopify Developer

TRAFFIC

60K Monthly Visits

KEY SERVICES & INTEGRATIONS

Shopify

About the client.

Snackcidents is a unique UK-based brand that specializes in edible raw cookie dough, a product inspired by a growing trend in the U.S. Founded in 2017 by two individuals with no prior experience in the food industry, Snackcidents quickly became a beloved treat for customers who sought indulgent, nostalgic flavours. The business idea was born when the founders noticed the popularity of cookie dough in America, particularly through products like Ben & Jerry’s cookie dough ice cream, and realized that nothing similar existed in the UK market.

Initially, the founders envisioned a mail-order cookie company. However, while developing their recipes, they found themselves enjoying the cookie dough before it went into the oven, which sparked the idea to sell raw cookie dough directly as an edible product. Over two years, they fine-tuned their recipe, built a website using a basic Shopify template, and launched their first product line in 2017.

The business started small, operating out of their home. They spent long hours balancing their full-time jobs while baking, packaging, and labeling products by hand during the night. As the demand for their product grew, particularly during the COVID-19 pandemic, they moved to a dedicated production facility in 2019 and expanded their team. Snackcidents has continued to grow, establishing itself as a leading brand in the edible cookie dough market.

The Challenge.

Snackcidents faced several IT challenges as their business grew.

Initially, they built their Shopify website using a paid theme from an external theme website rather than an official Shopify theme. This decision caused numerous problems, including recurring bugs.

Difficulties working with overseas developers – these developers were based in Asia, and communication proved to be difficult due to language barriers and time zone differences, which slowed down progress.
Requests often took 48 hours to process, and miscommunication led to issues such as incorrect integrations. For example, Snackcidents’ Klaviyo account was mistakenly connected to another business’s Shopify store, causing a pop-up for a horse products company to appear on their website.

Another major challenge arose from Snackcidents’ need for a custom bundling solution. As a business that offers a wide variety of flavors, Snackcidents wanted to allow customers to mix and match their own cookie dough bundles.
However, Shopify’s 100-variant limit posed a significant obstacle, as Snackcidents needed each product to have its own SKU to integrate with their third-party logistics (3PL) provider. The workaround apps available at the time used additional details rather than individual SKUs, which made them incompatible with the 3PL system.

Snackcidents attempted to solve these issues by working with various developers from different countries, including Ukraine and Montenegro. Unfortunately, these developers were either too slow or lacked the necessary expertise to implement the complex solutions required. After several failed attempts, the founders realized they needed a more skilled and reliable partner to help grow their eCommerce operations.

Why the client chose us.

After experiencing frequent issues and delays with previous agencies, MageCloud stood out as the first professional agency capable of managing intricate customizations. Our quick response in crises and dependable handling of complex Shopify solutions made them the ideal partner for Snackcidents’ growth.

After several unsatisfactory experiences with other agencies, Snackcidents discovered MageCloud through Clutch, an online ratings platform for B2B companies. Initially hesitant due to the cost, Snackcidents ultimately decided to partner with MageCloud, recognizing the value of expertise over a cheaper, less reliable alternative. This decision proved to be pivotal for the company’s future growth.

We went through several developers, but no one could fix the issues—it was very buggy, and things kept breaking. MageCloud were the first professional agency that could manage the complexity we needed. They’ve been quick to react in crisis situations and reliable ever since.

Oliver Martin

CO-FOUNDER, SNACKCIDENTS

Solution.

MageCloud provided Snackcidents with a series of custom solutions to address their IT challenges and optimize their Shopify store for scalability and performance. The main improvements and solutions included:

Custom Bundling Solution:

One of the key requests from Snackcidents was the development of a custom bundling feature that allowed customers to mix and match flavors while ensuring that each item had its own SKU for integration with their 3PL provider. MageCloud successfully built this solution, overcoming Shopify’s 100-variant limit, which was a critical hurdle for the business.

Website Optimization:

MageCloud identified that several third-party apps were slowing down Snackcidents’ website. By replacing these apps with custom-built features, MageCloud significantly improved the site’s performance and load times, offering customers a faster and smoother experience.

Cart Drawer Customization:

A fully personalized cart drawer was developed by MageCloud. This included advanced features such as a delivery date selector and, at one point, a shipping insurance option. These improvements made it easier for customers to plan their purchases and provided additional convenience during checkout.

Product Detail Page Enhancements:

MageCloud customized the product detail pages (PDP) to enhance the customer shopping experience. These customizations included dynamic delivery messages that informed customers of expected delivery dates, upsell features, video sections, and multiple review sections. All of these features were designed to build trust and increase engagement on product pages.

Collection Page Customization:

The collection page was also given a major overhaul. MageCloud implemented a highly customized collection page layout that displayed different sections and product types in a visually appealing and organized manner, improving the overall user experience.

MageCloud’s team worked closely with Snackcidents to ensure that all customizations were tailored to their specific business needs. Throughout the process, MageCloud’s ability to quickly address and resolve issues was a welcome change from the slower, less skilled developers Snackcidents had worked with previously.

Results.

Since partnering with MageCloud, Snackcidents has seen substantial improvements in both their website performance and business growth. In the past 12 months alone, the company’s revenue has increased by 100%, a testament to the effectiveness of the custom solutions and optimizations implemented by MageCloud.

In the past 12 months, revenue has grown a 100%. It's because of recent customisations and features.

Oliver Martin

CO-FOUNDER, SNACKCIDENTS

While much of this growth can be attributed to a combination of marketing efforts and the new website features, the technical improvements made by MageCloud played a key role in enhancing the overall customer experience.

Initially, the new website caused a dip in conversion rates due to its increased complexity. However, with the optimisations in place, Snackcidents’ conversion rate has since stabilized at a strong 3-4%, compared to the 1% they experienced at one point.

Overall, MageCloud’s expertise has enabled Snackcidents to overcome significant IT challenges, streamline their operations, and scale their business effectively. By providing custom-built solutions tailored to the company’s unique needs, MageCloud has helped Snackcidents improve website performance, enhance the customer experience, and drive continued growth.

Why Olly from Snackcidents recommends MageCloud

I would recommend MageCloud to other companies if they’re looking for a Shopify developer who is quick to react in crisis situations, reliable, dependable, and capable of handling complex Shopify solutions.

Oliver Martin

CO-FOUNDER, SNACKCIDENTS

The combination of technical expertise, quick results, and responsive support makes MageCloud an ideal partner for businesses looking to grow their e-commerce operations.