Custom integrations and ongoing support for the WooCommerce store


SINCE 2020


Industry: Skincare

Particle is a US-born company offering specially formulated skincare and hair care for men.


Project Manager, WordPress Developer


>650K Monthly Visits


WordPress/Woocommerce, Klaviyo, ShipStation

About the client

Particle For Men is a US-born company launched out of the need to cater to men’s grooming requirements. They offer a broad line-up of men’s grooming products designed specifically for men. In this way, they help men look after their skin and be able to pick out and use simple, but effective products. 

The company was started in 2019 by Ayal Ebert and Guy Falkovitch. It all started with signs of aging on the face and an awkward search through the drugstore aisles looking through numerous skincare products that all clearly targeted women: everything in pink and smell like a flower. 

Since its launch, Particle For Men gained rapid popularity in a very short time, reaching nearly 26K followers on Instagram and more than half a million monthly visits to the website in 2022. Their products formulated using premium ingredients, are loved and proven to deliver great results.

Why the client chose us

The client found MageCloud Agency on the Upwork platform. Magecloud has a pretty good rating and numerous reviews. Moreover, we usually offer to arrange a scoping call to discuss everything before creating any estimates with a client. We talked, assured the client we could get it done, and we did.



Technical partnership

The client appreciated our agile and proactive approach. We quickly progressed from fixing issues and troubleshooting to discussions regarding some advanced functionality. Thus, having initially been selected to provide development support, we quickly established ourselves as the trusted WordPress/WooCommerce development partner for Particle and have since been retained for the further maintenance of the website.

In the beginning, we just wanted small things, little features, little add-ons, and little improvements to speed up the website.

But then, as I saw that things were working well and the development team was very professional and very knowledgeable, we decided to add deeper functionalities, and more extensive coding as a result. So, we are still working.

Ayal Ebert

Co-Founder, Particle for Men


  • Custom theme development based on Advanced Custom Fields and WordPress Gutenberg blocks.
  • Klaviyo integration for WooCommerce store to make it simple to send abandoned cart emails, add a newsletter sign-up to the website, etc.
  • ShipStation plugin integration to help store owners expedite the shipping process.
  • Integration of a discount system based on the number of products and products pairing in the cart.

Results and plans for future

Due to product diversification, website improvements and adding extra features, the client sees a solid traffic increase, conversions, and revenue pick-up. The Company’s management has new products in the pipeline and new markets to go into in 2023. At the same time, a lot of different integrations and features are planned for the next year.

As we started working together more and more, we did deeper stuff with more extensive coding. The company grew a lot and revenue increased alongside the different features that we’ve added over the past two years.

The Magecloud team is very good and always available, which is great. So whenever we need them, they’re there for us, very communicative. And, even throughout the last few months with the war and everything, nothing changed.

Ayal Ebert

Co-Founder, Particle for Men

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