Need an eCommerce Business Idea? Here Are 120.

Working in eCommerce for years and watching most of our clients running their online businesses successfully, I asked myself,  what eCommerce niche would I choose if I wanted to get started an online business on my own?

Now, I put myself in aspiring businesspeople’s shoes. And trust me – it’s not easy. At all…

And as a typical killjoy, I dive into the topic and started searching and deciding, and changing my mind a thousand times … Finally, here is a list of eCommerce ideas I found during my search. Seems that they really work well now and probably will dominate in the future.

• You are new to the world of digital commerce? You know that you want to start an eCommerce business 100% percent, but don’t know which eCommerce niches are worth pursuing and which ones are not?
• You’re running your online business successfully, but thinking about expanding your product range?

 

So, if one of the above is about you, just get a glimpse into this article and hope my small research will come in useful (fingers crossed)!

Some of the below trending niches/products for 2021 might be (hopefully!) a great starting place for new businesses  — or maybe give you an idea for a great product to add to your established online stores throughout the year.

Top trending products to sell in 2021 by Shopify

 

Top Trending eCommerce Niches of 2021

eCommerce boomed in 2020 with gains of over 20% and the forecast looks even brighter for this year. The downside for sellers is that e-tail has become increasingly competitive. The only way to stand out is to find your niche.

Some of these trends may be fleeting — only time will tell — however, many of them are likely to continue growing in popularity throughout the year and into next year and stick it out for the long haul. We’ll be keeping an eye on them.

Some of them are trends, keeping at the top for years!

On the one hand, some of the trending products from golden geese niches may not work for you, because everyone is selling them. When everyone sells a trending item it becomes a regular item and loses its charm and for sure, you have to be ready to compete.

On the other hand, if some eCommerce store owners can make profits from these products, why can’t you?

NOTE ? 

The trending products listed on this page are not necessarily suggested products to sell online. All information should be considered carefully and combined with your own due diligence before making a decision to sell a particular product.

Table of contents:

#0. COVID-related

Let start with the COVID-related niche. Nobody expected it to happen, but Coronavirus did. And, while some businesses have failed and bankrupted, others could adapt to the new overworld challenge and use it to their advantage!

What about you?

When it comes to identifying trending products to sell in this category, you should think hard about how long these trends are to last!

✔️  Disinfectant

It’s no secret disinfectants were a best-seller in 2020, but surprisingly the demand for disinfectant products will likely remain strong for a while. At the start of March 2020, hand sanitizer sales rose by 470% compared to the same time in 2019. Even though their popularity began to wane, this trend isn’t dying down as much as you’d think. Seems, that the regular use of hand sanitizers, antibacterial wipes, disinfecting sprays will become part of everyday life from now on like washing hands or brushing teeth.

✔️  Face masks

Face masks and shields are the new norm and remain among the most highly demanded products. Selling them is an excellent eCommerce business idea. According to Google Trends, the worldwide search for face masks has gone down. Seems, you still have some time before the Coronavirus will retreat!

Nowadays, those fashion enthusiasts, trying to stand out from the crowd, are looking for trendy and fashionable designs.  You can create one-of-a-kind designs to appeal to their needs, but be careful, and don’t compromise on safety for fashion!

You can also sell athletic masks. Many people are exercising outside, and they need a face cover that can keep them safe and let them breathe without difficulty.

✔️  Personal Safety Equipment

Face masks were not the only trending piece of personal safety equipment. Many people were looking for different safety wearables to protect themselves, such as latex gloves, face shields, etc.

 

#1 Health & Beauty

The health & beauty industry is one of the fastest-growing industries online. And, for sure, it is a profitable one.

#1.1 Health and Wellness

Health and beauty products that help us feel better about ourselves are in constant demand, especially ones that help alleviate some minor health issues.

Focus on catering for the needs of both men and women, with overarching principles like:

1. Preservative-free and sustainable. The health and beauty industry spent many years putting weird stuff in products. Remember plastic balls in exfoliators? Keep your product offer clean and appealing.

2. Made by experts. Nobody wants to buy vitamins you conjured up in your basement. Although you’re looking for trending products to sell, get that professional backing before anything else.

3. Friendly to dietary needs. Come vegans, come celiacs… Don’t sell yourself short. Anyone should be able to personalize vitamins through your company.

NOTE ? 
If the trending product you sell comes from China but you want to sell it to eco-conscious customers in America, you will need to make sure it contains no toxic or forbidden ingredients.

 

Wondering which product to sell? There are some ideas:

✔️  Anti-snoring solutions

Do some research on the best remedies to snoring, and you could save marriages everywhere. There are many items on the market, from snoring strips to mouth guards, so plenty of products to try and sell in 2021.

✔️  Posture Correctors

A posture corrector prevents slouching and improves posture. As back problems are quite common and people are taking precautions when working from home, this item has become a huge hit. The number of searches has even peaked a couple of times in recent months. To set yourself apart from the competition, you can look at posture correctors for children instead. Parents always worry about their kids slouching – take this opportunity to market correctors as their solution.

✔️  Vitamins and minerals

If the thriving trend for wellness is teaching us anything, it’s that we should all be taking better care of ourselves. We should all be eating fresh veggies, adding supplements into our shakes and keeping our skin in check. Why not invest in a product offer that takes it full circle? Use Google Trends to establish which specific vitamins people are searching for, and when.

• Gummy vitamins of all kinds. Gummy vitamins of all kinds are a big trend right now, including ones for hair and nail health, sleep improvement, and ones with CBD properties.
• Personalized vitamins. The trending products to sell this year. Prevention is definitely better than cure, and having a useful stock of best-selling vitamins is just another step in a long line of trending self-care products.
• Collagen. A quick tour, around Instagram, Facebook and Google, makes it clear that collagen products are on many virtual and physical store shelves.

✔️  CBD products

CBD, or cannabidiol, is one of the most prevalent compounds found in the cannabis plant, and it’s all the rage. You can find CBD products everywhere, from online stores to convenience stores down the street. However, you can still find micro-niches that are not as flooded as the overall CBD niche. Here are some ideas:

• CBD products for pets
• CBD products for specific conditions (arthritis, chronic pain, anxiety, etc.) 
• CBD edibles
• CBD coffee or tea

✔️  Superfoods

People will always be interested in popular superfoods for better health or easier weight loss. Either promoted in popular magazines or mentioned by famous influencers on Instagram.

Every year more and more consumers are becoming aware of matcha health benefits. Matcha is a $300M market and expected to grow 8% each year.

• Kombucha. Kombucha has been around for almost 2000 years, originating from China. But lately, due to its increasing popularity, kombucha products with a twist have started to emerge—namely, hard kombucha.
• Matcha powder. Matcha green tea is one of the few trending products that have stayed relevant long after their initial hype. Google Trends shows the searches for this item have been going up and down. Since matcha green tea is a caffeinated drink, you can market this product as a coffee alternative. Highlight its benefits, such as increased alertness, less jitteriness, relaxing quality, and more. You can also bundle the product with equipment for making the drink. 

#1.2 Beauty and Cosmetics

Beauty is one of those categories that is considered recession-proof.

You may start an online beauty and wellness store that deals in a variety of products, from fragrances, makeup, hair and nail care to personal grooming products.

✔️  Teeth whitening kits

A top product for a beauty eCommerce store, teeth whitening kits are easy to use at home. Old methods die off while new trends catch on, so make sure you watch Google Trends carefully.

Men’s Grooming Products?‍♂️

Modern men are waking up to and embracing self-care trends. And if you’ve been following retail trends over the last decade, it should come as no surprise to see men’s grooming products (with the market estimated to be worth over $70 billion) on this eCommerce niche list.

Got a product to sell online?

If not, get inspired by these trending products, feature them in your shop, and get in the fast lane to success:

✔️  Grooming and beard care

With more men than ever before growing a mustache or a beard, the need for various styling options is now a thing. Among trending products are beard wax and oils and beard straighteners. Good old-fashioned shaving supplies are still well in demand.

✔️  Skincare for men

Men’s skincare products are one of the fastest-growing sectors in the market. Guys have begun to understand the beauty of a cleansing routine, which means that there’s a newfound demand for skincare products particularly made for the skin of men, e.g. lip balms, moisturizers targeting men, etc. And don’t count out makeup products either. 

✔️  Men’s beauty kits

Target a particular beauty problem that men encounter, for example, acne or a dry scalp. Put together kits of products that work well together and make your clients come back for more by throwing in some product samples too.

✔️  Men’s subscription boxes

As part of the beauty niche, these products also work well with subscription boxes (#5 in the list) — as with women’s beauty products, customers will want to try recommended samples before settling on their favorites.

Note that cruelty-free, natural, organic and vegan items are in great demand in this eco-conscious age. So, feel free to tap this segment as well!

 

Feminine Care and Beauty Products 

Modern men are waking up to and embracing self-care trends. And if you’ve been following retail trends over the last decade, it should come as no surprise to see men’s grooming products (with the market estimated to be worth over $70 billion) on this eCommerce niche list.

 

 

Facial tools

Self-care is finally on; cosmetics and facial tools are some of the top trending products this year. Women’s skincare reaches a new level of professionalism and women are starting to collate serious-looking facial toolkits.

There are plenty of less-niche trending products to sell, too, that will easily fill out your online toolkit range. Almost every product is targeted at women, and prices range from cheap pick-up to investment pieces.

NOTE ? 
Skin and hair products are fashion items, and there is no better place to advertise your goods than social media. Market them towards a your audience with influencers on TikTok, YouTube, or Instagram and you’re looking at lots of sales. You can ask them to create styling tips using the product or simply tag your brand on the posts.

 

✔️  Gua sha

Funny, cause it was the thing I was looking for a day or two before doing this research. OMG, seems, I’m the victim of trends as well! Originally referring to the actual method of skin massage, the gua sha tool has been a staple of Chinese medicine for years. Being a staple of Chinese medicine Working to tone, tighten and de-puff the skin, this sculpture-like tool often comes in pretty jade or rose quartz colors that won’t look out of place on an Instagram feed.

✔️  Face rollers

Quartz, jade, and amethyst rollers are a little too 2019. Upgrade your product offer to include a powered-up version that uses sonic vibrations to soften fine lines. Women love gadgets as much as anyone else.

✔️  Face brush

Deep-cleansing brushes have been a part of many women’s toolkits for years now. Hi-tech brushes have hit the trending list for 2021, however. Sell these in sweet pastel colors to ensure broad appeal.

✔️  Eyebrow razor

This Asian craze has, at last,  arrived in the Western world. Eyebrow razors help remove hair from the face and neck without the need to see a beautician. And it hurts a lot less than tweezing or waxing too – it’s almost the perfect product to sell.

List of top trends in the food industry nowadays:

✔️  Alcohol-free alcohol

“Sober curious” is a new trend as drinking-age adults are looking towards non-alcohol drink alternatives to replace or supplement their usual alcohol intake.

✔️  Vegan options

One of the biggest trends of the last few years, veganism is sure to stick around. Widen your appeal and make it easy for people to find options to suit their dietary needs.

• Macadamia nut milk. Milk alternatives are nothing new—from ubiquitous options like oat, soy, almond, cashew, hemp, and coconut milk—we’re likely all very familiar with what’s already on the market.

✔️  Baked goods

You could either find your niche with one item or expand your product selection to sell a whole range of delicious baked goods online. Worldwide searches for cookie deliveries are at an all-time high, so it’s definitely one of the hottest products to sell online. You may think about different flavors, e.g. botanical flavors like lavender, basil, and hibiscus are trending for 2021.

✔️  Superfoods

Snack boxes are a fun way to consume candies or treats—or even a unique presentation of charcuterie boards that people can order online and have delivered to their homes.

✔️  Snack, grazing, candy boxes

Snack boxes are a fun way to consume candies or treats—or even a unique presentation of charcuterie boards that people can order online and have delivered to their homes.

✔️  Meal box services

Food meal box services such as HelloFresh are super popular at the moment. These meal boxes are usually sold on a subscription basis, and they’re often positioned as an alternative to ordering in while making at-home cooking simpler and less time-consuming.

✔️  Subscription boxes

Monetize your product in a more permanent way and don’t just sell in 2021, but in 2025 too. A nice way to engage your subscribers is to precede each box with an email, shouting out that month’s trending product, and maybe even throwing in a recipe or two.

#4 Pet Care Products

The niche of pet products has always been strong in online retail. As the number of pets has grown, so has the pet industry.

This product category is more resistant to recessions since for many people pets are as much family as humans themselves. Pets are so special and humans want to ensure their health and happiness. Pet owners love to shop for their ‘fur babies’  and especially they love to do so from the comfort of their couches.

NOTE ? 
Pets are made for Instagram. Cats, dogs, pigs – you name it – have already found their way onto your Instagram feed and the influencer game is strong in this niche.

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Check what kind of pet food most customers look for that isn’t available in your region. If there are high demand and low competition, your business can be highly profitable.

But when they buy, they pay particular attention to what their pets’ products are made of. So aim for top-shelf quality and include some new trending products in your store.

For example, the trend for natural products extends into the pet sector. Combine pet products with the trend for natural products, and you adequately fulfill two pet retail trends: healthy pet treats and organic pet food.

Moreover, don’t forget that today’s shoppers are extremely conscious about environmental impact. So, try to be careful when deciding on your packaging materials and shipping methods.

Wondering what the best products to sell to pet owners are? Here are some of the top trendings products at the moment:

✔️  Dog bowls

The demand for dog bowls is increasing, making it a trending item. As seen on the Google Trends chart below, the searches for dog bowls have sharply spiked earlier this year. Dog bowls come in different forms and sizes. Plastic bowls are cheaper to buy, but if you want to target health-conscious owners, stainless steel or ceramic bowls would be preferable. They are less prone to building up bacteria or causing allergic reactions. Since there are many dog micro-influencers on Instagram, try working with them to promote your product. Though they have fewer followers, they usually have a higher engagement rate and are more affordable to hire.

✔️  Cat beds

Naturally, the increase in cat ownership has also led to more demand for cat beds. Since they sleep more than humans, they will need a comfortable place to rest for a long time. According to Google Trends, the search volume for cat beds looks pretty steady over the years. However, the number has peaked several times in recent months. People view pets like family, so they’re not afraid to invest more in accessories. Leverage this fact and start selling unique and innovative cat beds, instead of a regular cushion. If you’re pretty crafty, try making the product yourself and charge a higher price as a handmade product. Or, look for orthopedic beds for older cats.

✔️  Pet carriers

Traveling with pets can be tricky without the right accessories. To make life easier, pet owners buy carriers to bring them around. There are several types of pet carriers you can sell online: e.g airline-compliant carriers for pet owners who frequently travel by plane or some in the form of a backpack for bringing pets on hikes or walks. On average, the demand for this trending product is stable. The Google Trends graphic for this item experienced a dip this year, but it has gone back up since then.

✔️  Pet bathing products

These trending products make it more fun for everyone to keep the pets clean. Consider adding shampoos, conditioners, brushes, and towels to your trending product range.

✔️  Pet accessories

This category has become trending during covid, cause a range of web portals to assure that during periods of great stress, it’s a lot easier to maintain good mental health for pet owners. And since we can’t be confident when the consequences of the COVID-19 outbreak fade away, the demand for pet products, including pet clothing, pet collars and leads, is supposed to be stable.
New products come to online stores all of the time, so you need to stay on top of the best-selling products at all times. Check out Google trends from time to time, to be informed.

#5 eCommerce Fashion Industry

The health & beauty industry is one of the fastest-growing industries online. And, for sure, it is a profitable one.

#5.1 Apparel & Clothing

Wondering what the best products to sell? Here are some of the top trendings products at the moment:

✔️  Print On Demand Apparel

Print on Demand (POD) clothing is all over the internet. The most popular category of POD apparel is t-shirts. However, it’s a market that is saturated. Going micro-niche is essential for less competition and successful selling.

Consider these micro-niche products:

• POD fitness/workout apparel
• POD pet clothing
• Specialized POD categories, such as food, maps, professions, dog breeds, etc.

✔️  Loungewear

Ever since more people have started working from home, loungewear has replaced workwear as everyday apparel. According to Google Trends, the search queries for this product category have drastically increased. The typical loungewear looks more stylish than the regular clothes you wear at home. This is so that remote workers can look presentable during video calls, while still feeling comfortable. The clothing items typically include matching sets, jumpsuits, pajama dresses, robes, and so on. Women tend to be the target audience of this trending product. To nail this market, consider partnering with female fashion bloggers to promote your loungewear. They can model the item for you and make it more attractive to potential buyers.

• Sweatpants. This year, consumers continue to embrace 2020’s hottest trend in wear… Sweatpants! And when people say that the world will never be the same, it won’t, because of sweatpants! Just toss on one of these hoodies, shirts, or sweatpants and bask in the snuggles. And it’s my favorite trend, 100%!

✔️  Home wear

• Sleepwear. Silk pajamas are a new trend. If your audience leans towards more premium tastes, then silk pajamas are a perfect substitute for sweatpants.
• Slippers. Shoe sales during COVID-19 were hit hard, but the same can’t be said for slippers. This trend shows us that the world’s key trend in everything is adaptiveness ability! Adapt your business to new challenges!

✔️  Shapewear

Shapewear is a foundation garment used to shape the body into a preferred form. It’s a common fashion item to wear under tight clothing, but many women have been sporting it as regular apparel. Emerging brands have made this fashion item a trending product.

• Bodysuits. They are designed to support you in all the right places. Paying attention to sizing and attractive product photography will help you differentiate your online store. 
• High-waist shapewear. Belly fat is one of the most common concerns for people of all ages. However, you don’t want to end up with a product that reminds your buyers of granny pants.
• Underwear. With the rise of social media, everyone is striving for the perfect holiday snaps. Rather than spending hours on Photoshop, shaping underwear helps to conceal any problem areas while making any outfit look fabulous.

 

Shapewear has seen a steady increase in popularity ever since the Kardashians took over the internet. So, you could help women all over the globe to achieve their perfect body goals with high-quality shapewear.

 

Pay attention to detail: lace and satin finishes add nice feminine touches to the finished product.

 

Double-check the sizing if you’re using overseas manufacturers. Depending on your target market, your average buyer’s body types might differ.

#5.2 Jewelry & Accessories

Wondering what the best products to sell? Here are some of the top trendings products at the moment:

✔️   Handmade Jewelry

Handmade jewelry is a niche that’s been around for a long time. While it isn’t growing as fast as it once was, it is holding steady. There are some micro-niche ideas within the handmade jewelry category that are still on the upswing:

• Personalized jewelry (allowing customization with names and materials)
• Statement jewelry (for example, bracelets with personal mottos engraved)
• Pop culture jewelry (think Game of Thrones, Star Wars, Marvel themes)
• Jewelry for specific populations (kids, men, teenagers, etc.

✔️  Men’s engagement rings

This product slants towards the gay market. Women can propose to men, too –  right? The target audience is crystal clear. Gay men in a serious relationship. But the prosperity of this niche depends on the country and its government’s permission for same-sex marriages directly.

✔️   Watches

How many times do you pick up your phone to check the time, only to get distracted by a notification? In the midst of digital detoxes, watches are returning, too. Actually, they will always be a good niche. Watch lovers typically own multiple ones. The trick is to find an area within this niche that is untapped and give them something new to add to their collection.

NOTE ? 
Since there aren’t too many variables to the general watch design, consider offering complementary services like repairs as part of your overall service.

 

#10 Mobile Accessories

Give shoppers a reason to choose your store as their go-to place for smartphone accessories. And don’t forget to give them a little fashion appeal, too.

Stay ahead of trending colors and style movements. Stock your offer with failsafe options that feature the most on-trend details, like pastel shades and metal trims.

 

Marketing tip. You’re going to great traction by promoting through social platforms. Market your product by gifting it to influencers – it might be hard to give things away for free, but consider setting up a promotional campaign to give your product some direction to success.

• Online educational courses. After the COVID rampage, the demand for online education courses and digital learning is going up consistently. That’s why selling online educational courses and training programs will be a great niche business idea in 2021. There are so many digital learning fields and vocations that one platform cannot provide them all! Focus on the niche that you are most familiar with.

• Online Fitness Coaching. Many private tutors have already begun to offer online fitness coaching classes, and you can take advantage of this too. Start off by offering home workouts and gain a few followers before you eventually start marketing your business in earnest.

• Preplanned Meals. People are busy. People want convenience. People are health conscious. There are a variety of micro-niche options to consider with preplanned meal delivery:
  • Gluten-free meals
  • Vegan meals
  • Kid-friendly meals
  • Diet or low-calorie meals

And you can create a subscription box around any type of passion. Coffee, makeup, lingerie, personal care, etc.

Running low on budget? No worry, our next online business idea is made just for you! Dropshipping is a great way to sell on a small budget. All you need to worry about is selling the product through your virtual store. The supplier will take care of packaging, fulfillment, and other pesky tasks!

 

Online dropshipping stores eliminate the risk of finding out the unavailability of a product after placing an order with a manufacturer or supplier. Also, there is less of an upfront cash risk. Plus, you can run this niche online business from anywhere. Is it going to be your bedroom or the phone while you travel the world, you decide!

Recap!

Ecommerce has become more popular than ever before. Millions of people are getting in on the action by starting their very own online business. If you’re one of these entrepreneurs, consider focusing on a particular niche product. You’ll have less competition, save some money, and create a brand you can be proud of.

 

After choosing an eCommerce niche, you’re ready to take on the tasks required to run a business. But, managing finances, fulfillment, shipping, multichannel listings, and other difficult jobs may take up a bulk of your time.

 

If you’re targeting upcoming and trending niches, timing is everything. If you can strike at the right time, you can establish your brand as a niche leader before all the copycat brands hop on.

 

If you would like to know how MageCloud can help your existing/upcoming online business, please contact us to start discussing your requirements. 

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