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Working in eCommerce for years and watching most of our clients running their online businesses successfully, I asked myself, what eCommerce niche would I choose if I wanted to get started an online business on my own?
Now, I put myself in aspiring businesspeople’s shoes. And trust me – it’s not easy. At all…
And as a typical killjoy, I dive into the topic and started searching and deciding, and changing my mind a thousand times … Finally, here is a list of eCommerce ideas I found during my search. Seems that they really work well now and probably will dominate in the future.
So, if one of the above is about you, just get a glimpse into this article and hope my small research will come in useful (fingers crossed)!
Some of the below trending niches/products for 2021 might be (hopefully!) a great starting place for new businesses — or maybe give you an idea for a great product to add to your established online stores throughout the year.
eCommerce boomed in 2020 with gains of over 20% and the forecast looks even brighter for this year. The downside for sellers is that e-tail has become increasingly competitive. The only way to stand out is to find your niche.
Some of these trends may be fleeting — only time will tell — however, many of them are likely to continue growing in popularity throughout the year and into next year and stick it out for the long haul. We’ll be keeping an eye on them.
Some of them are trends, keeping at the top for years!
On the one hand, some of the trending products from golden geese niches may not work for you, because everyone is selling them. When everyone sells a trending item it becomes a regular item and loses its charm and for sure, you have to be ready to compete.
On the other hand, if some eCommerce store owners can make profits from these products, why can’t you?
NOTE ?
The trending products listed on this page are not necessarily suggested products to sell online. All information should be considered carefully and combined with your own due diligence before making a decision to sell a particular product.
⤷ #5 eCommerce Fashion Industry
⤷ #15. Launch a dropshipping store
⤷ Recap!
Let start with the COVID-related niche. Nobody expected it to happen, but Coronavirus did. And, while some businesses have failed and bankrupted, others could adapt to the new overworld challenge and use it to their advantage!
What about you?
When it comes to identifying trending products to sell in this category, you should think hard about how long these trends are to last!
It’s no secret disinfectants were a best-seller in 2020, but surprisingly the demand for disinfectant products will likely remain strong for a while. At the start of March 2020, hand sanitizer sales rose by 470% compared to the same time in 2019. Even though their popularity began to wane, this trend isn’t dying down as much as you’d think. Seems, that the regular use of hand sanitizers, antibacterial wipes, disinfecting sprays will become part of everyday life from now on like washing hands or brushing teeth.
Face masks and shields are the new norm and remain among the most highly demanded products. Selling them is an excellent eCommerce business idea. According to Google Trends, the worldwide search for face masks has gone down. Seems, you still have some time before the Coronavirus will retreat!
Nowadays, those fashion enthusiasts, trying to stand out from the crowd, are looking for trendy and fashionable designs. You can create one-of-a-kind designs to appeal to their needs, but be careful, and don’t compromise on safety for fashion!
You can also sell athletic masks. Many people are exercising outside, and they need a face cover that can keep them safe and let them breathe without difficulty.
Face masks were not the only trending piece of personal safety equipment. Many people were looking for different safety wearables to protect themselves, such as latex gloves, face shields, etc.
The health & beauty industry is one of the fastest-growing industries online. And, for sure, it is a profitable one.
Health and beauty products that help us feel better about ourselves are in constant demand, especially ones that help alleviate some minor health issues.
Focus on catering for the needs of both men and women, with overarching principles like:
1. Preservative-free and sustainable. The health and beauty industry spent many years putting weird stuff in products. Remember plastic balls in exfoliators? Keep your product offer clean and appealing.
2. Made by experts. Nobody wants to buy vitamins you conjured up in your basement. Although you’re looking for trending products to sell, get that professional backing before anything else.
3. Friendly to dietary needs. Come vegans, come celiacs… Don’t sell yourself short. Anyone should be able to personalize vitamins through your company.
NOTE ?
If the trending product you sell comes from China but you want to sell it to eco-conscious customers in America, you will need to make sure it contains no toxic or forbidden ingredients.
Wondering which product to sell? There are some ideas:
Do some research on the best remedies to snoring, and you could save marriages everywhere. There are many items on the market, from snoring strips to mouth guards, so plenty of products to try and sell in 2021.
A posture corrector prevents slouching and improves posture. As back problems are quite common and people are taking precautions when working from home, this item has become a huge hit. The number of searches has even peaked a couple of times in recent months. To set yourself apart from the competition, you can look at posture correctors for children instead. Parents always worry about their kids slouching – take this opportunity to market correctors as their solution.
If the thriving trend for wellness is teaching us anything, it’s that we should all be taking better care of ourselves. We should all be eating fresh veggies, adding supplements into our shakes and keeping our skin in check. Why not invest in a product offer that takes it full circle? Use Google Trends to establish which specific vitamins people are searching for, and when.
CBD, or cannabidiol, is one of the most prevalent compounds found in the cannabis plant, and it’s all the rage. You can find CBD products everywhere, from online stores to convenience stores down the street. However, you can still find micro-niches that are not as flooded as the overall CBD niche. Here are some ideas:
People will always be interested in popular superfoods for better health or easier weight loss. Either promoted in popular magazines or mentioned by famous influencers on Instagram.
Every year more and more consumers are becoming aware of matcha health benefits. Matcha is a $300M market and expected to grow 8% each year.
Beauty is one of those categories that is considered recession-proof.
You may start an online beauty and wellness store that deals in a variety of products, from fragrances, makeup, hair and nail care to personal grooming products.
A top product for a beauty eCommerce store, teeth whitening kits are easy to use at home. Old methods die off while new trends catch on, so make sure you watch Google Trends carefully.
Modern men are waking up to and embracing self-care trends. And if you’ve been following retail trends over the last decade, it should come as no surprise to see men’s grooming products (with the market estimated to be worth over $70 billion) on this eCommerce niche list.
Got a product to sell online?
If not, get inspired by these trending products, feature them in your shop, and get in the fast lane to success:
With more men than ever before growing a mustache or a beard, the need for various styling options is now a thing. Among trending products are beard wax and oils and beard straighteners. Good old-fashioned shaving supplies are still well in demand.
Men’s skincare products are one of the fastest-growing sectors in the market. Guys have begun to understand the beauty of a cleansing routine, which means that there’s a newfound demand for skincare products particularly made for the skin of men, e.g. lip balms, moisturizers targeting men, etc. And don’t count out makeup products either.
Target a particular beauty problem that men encounter, for example, acne or a dry scalp. Put together kits of products that work well together and make your clients come back for more by throwing in some product samples too.
As part of the beauty niche, these products also work well with subscription boxes (#5 in the list) — as with women’s beauty products, customers will want to try recommended samples before settling on their favorites.
Note that cruelty-free, natural, organic and vegan items are in great demand in this eco-conscious age. So, feel free to tap this segment as well!
Modern men are waking up to and embracing self-care trends. And if you’ve been following retail trends over the last decade, it should come as no surprise to see men’s grooming products (with the market estimated to be worth over $70 billion) on this eCommerce niche list.
Self-care is finally on; cosmetics and facial tools are some of the top trending products this year. Women’s skincare reaches a new level of professionalism and women are starting to collate serious-looking facial toolkits.
There are plenty of less-niche trending products to sell, too, that will easily fill out your online toolkit range. Almost every product is targeted at women, and prices range from cheap pick-up to investment pieces.
NOTE ?
Skin and hair products are fashion items, and there is no better place to advertise your goods than social media. Market them towards a your audience with influencers on TikTok, YouTube, or Instagram and you’re looking at lots of sales. You can ask them to create styling tips using the product or simply tag your brand on the posts.
Some tools to consider include:
Funny, cause it was the thing I was looking for a day or two before doing this research. OMG, seems, I’m the victim of trends as well! Originally referring to the actual method of skin massage, the gua sha tool has been a staple of Chinese medicine for years. Being a staple of Chinese medicine Working to tone, tighten and de-puff the skin, this sculpture-like tool often comes in pretty jade or rose quartz colors that won’t look out of place on an Instagram feed.
Quartz, jade, and amethyst rollers are a little too 2019. Upgrade your product offer to include a powered-up version that uses sonic vibrations to soften fine lines. Women love gadgets as much as anyone else.
Deep-cleansing brushes have been a part of many women’s toolkits for years now. Hi-tech brushes have hit the trending list for 2021, however. Sell these in sweet pastel colors to ensure broad appeal.
This Asian craze has, at last, arrived in the Western world. Eyebrow razors help remove hair from the face and neck without the need to see a beautician. And it hurts a lot less than tweezing or waxing too – it’s almost the perfect product to sell.
Pay attention to such trending products as red and blue light masks, facial steamers, microdermabrasion kits, acne patches and pimple patches. (The largest market right now is interested in invisible or transparent round patches in different sizes—but there is some interest in colorful alternatives or ones in fun shapes.)
NOTE ?
Try to step aside 10-step Korean cleansing routines. According to beauty insiders, Japanese skincare – also known as ‘J-beauty’ is the movement to get behind for the foreseeable future.
Alongside tools for the face and sustainable packaging, intensive hair products are the trending products to sell in 2021.
Hair accessories are an easy and quick way to get into eCommerce. Stay on top of the trends by tracking search volumes and following popular social media accounts.
If to check the US Google Trend’s Beauty how to’s in 2020, we can see that it’s all about hair:
1) How to cut men’s hair at home
2) How to plop hair
3) How to color your hair at home
4) How to wash your hands
5) How to style curtain bangs
6) How to cut women’s hair
7) How to do knotless braids
8) How to fade hair
9) How to trim your own hair
10) How to dermaplane
Both hair accessories and hair care products are great products to sell because they’re always in high demand. A new interesting trend is tailor-made shampoos.
Looking for a trending product to sell in the beauty industry? Hairstyling tools and accessories are seeing an increase in interest across Shopify, Oberlo, Google, and AliExpress.
Have your pick from these best selling products:
Wigs are not just for dress-up anymore. While neon wigs will always work as part of an 80s disco Halloween costume, wigs made from natural hair are skyrocketing on Google Trends.
These brushes help tame frizzy manes and have really grown in popularity on Instagram. That’s why a solid influencer or video content marketing strategy works so well with trends that start on social media.
According to Pinterest, hair scrunchies are making a major comeback – with searches going up by 6309% on the social networking site. They’re also quite affordable to buy or produce yourself. Since scrunchies are small and lightweight, you can also sell them in packs and make the total price cheaper.
A scarf is a fashion statement as much as it is a piece of clothing to keep your neck warm. Scarves branded as hair accessories have seen a spike in the search volume and make for a great cross-cultural product to feature in any fashion store.
The feminine care and hygiene products niche is an evergreen category for online retail. Today, in combination with the trend on all eco-natural, it is a 100% breakout niche with lots of potentials and probably little competition yet.
More and more women shoppers are looking for natural and eco-friendly versions of everyday products, not just for the environment, but for the enhanced treatment on their skin as well such as all-natural washes, wipes, cleanses, menstrual products, etc.
You may think about covering this sub-niche as well.
We could not resist adding this eCommerce niche to our list. The online grocery market is kicking off across the globe. It was a big hit during the Coronavirus lockdown. And, what’s more surprising, over 43% of respondents said they are likely to continue buying edibles online in the future years.
Seems, this niche will continue to be a great eCommerce startup idea in the coming years. You can start small with just the local produce and products at your store and scale up the business later to make it more profitable.
List of top trends in the food industry nowadays:
“Sober curious” is a new trend as drinking-age adults are looking towards non-alcohol drink alternatives to replace or supplement their usual alcohol intake.
One of the biggest trends of the last few years, veganism is sure to stick around. Widen your appeal and make it easy for people to find options to suit their dietary needs.
You could either find your niche with one item or expand your product selection to sell a whole range of delicious baked goods online. Worldwide searches for cookie deliveries are at an all-time high, so it’s definitely one of the hottest products to sell online. You may think about different flavors, e.g. botanical flavors like lavender, basil, and hibiscus are trending for 2021.
Snack boxes are a fun way to consume candies or treats—or even a unique presentation of charcuterie boards that people can order online and have delivered to their homes.
Snack boxes are a fun way to consume candies or treats—or even a unique presentation of charcuterie boards that people can order online and have delivered to their homes.
Food meal box services such as HelloFresh are super popular at the moment. These meal boxes are usually sold on a subscription basis, and they’re often positioned as an alternative to ordering in while making at-home cooking simpler and less time-consuming.
Monetize your product in a more permanent way and don’t just sell in 2021, but in 2025 too. A nice way to engage your subscribers is to precede each box with an email, shouting out that month’s trending product, and maybe even throwing in a recipe or two.
So, if you are thinking of selecting this eCommerce niche for your business, it is likely to be the right decision.
If you already sell any baby-/children-related product, you always can spice things up and add more categories, (for example, while selling baby clothes, you may diversify to maternity products, or baby toys, or children’s clothing). Remember, that such a variety always will allow your store to become an online one-stop shop for parents.
Some products to consider include:
Baby clothes will always be in need. Everybody loves them which is why they prove to be a great product as they’ve proven to show strong search volume. If you have an online store that covers the infant/baby cloth niche, you can search for the most trending products and add them to your store.
Concerning toys, it’s a kind of new stereotype that children nowadays don’t value traditional toys and games anymore, because they have new gadgets and it’s more than enough. However, some reports state that toy sales are increasing now and are expected to increase in the future. Start with internet research to figure out which toys are widely famous nowadays (e.g. toy kitchens with Global order growth – 229.1%) and add them to your toy store, if you have one!
A baby carrier helps parents carry their infants while keeping their hands free. It’s also an excellent device for traveling with a baby since you won’t have to bring a stroller. This kind of item is receiving more attention recently due to innovations to the product. Parents now look for ergonomic carriers that support the baby’s natural posture. When selling the product, you can highlight studies that show babywearing’s psychological and health benefits to convince customers – turn them into infographic content for social media or blog posts to gain traffic.
Baby swings are a lifesaver for busy caregivers, especially for parents who work from home. The rocking motion can calm infants down when they’re crying, giving parents some well-deserved quiet time. Google Trends reveals that the search volume for baby swings worldwide is relatively stable. However, the number of related searches jumped up rapidly earlier this year. Like carriers, baby swings have undergone some changes over the past few years. These have resulted in higher market demand and product variety, so you have more options to consider. You can sell manual baby swings with hanging toys for entertaining the infant. An electric variety with extra features such as adjustable rocking speed and built-in lullabies is also a best-sell.
Playmats are another trending product in the baby accessories group. Busy, work-from-home parents need a dedicated area for their infants and toddlers to entertain themselves. According to Future Market Insights, playmats have become popular due to rising awareness of their health benefits, like physical development. The growing number of daycare centers and preschools also contributes to market growth. To sell this product, focus on marketing on social media. Many young couples browse the internet looking for parenting advice, so take this chance to educate them about using playmats. You can also set up ads on Facebook and Instagram to target parents with infants.
The niche of pet products has always been strong in online retail. As the number of pets has grown, so has the pet industry.
This product category is more resistant to recessions since for many people pets are as much family as humans themselves. Pets are so special and humans want to ensure their health and happiness. Pet owners love to shop for their ‘fur babies’ and especially they love to do so from the comfort of their couches.
NOTE ?
Pets are made for Instagram. Cats, dogs, pigs – you name it – have already found their way onto your Instagram feed and the influencer game is strong in this niche.+
Check what kind of pet food most customers look for that isn’t available in your region. If there are high demand and low competition, your business can be highly profitable.
But when they buy, they pay particular attention to what their pets’ products are made of. So aim for top-shelf quality and include some new trending products in your store.
For example, the trend for natural products extends into the pet sector. Combine pet products with the trend for natural products, and you adequately fulfill two pet retail trends: healthy pet treats and organic pet food.
Moreover, don’t forget that today’s shoppers are extremely conscious about environmental impact. So, try to be careful when deciding on your packaging materials and shipping methods.
Wondering what the best products to sell to pet owners are? Here are some of the top trendings products at the moment:
The demand for dog bowls is increasing, making it a trending item. As seen on the Google Trends chart below, the searches for dog bowls have sharply spiked earlier this year. Dog bowls come in different forms and sizes. Plastic bowls are cheaper to buy, but if you want to target health-conscious owners, stainless steel or ceramic bowls would be preferable. They are less prone to building up bacteria or causing allergic reactions. Since there are many dog micro-influencers on Instagram, try working with them to promote your product. Though they have fewer followers, they usually have a higher engagement rate and are more affordable to hire.
Naturally, the increase in cat ownership has also led to more demand for cat beds. Since they sleep more than humans, they will need a comfortable place to rest for a long time. According to Google Trends, the search volume for cat beds looks pretty steady over the years. However, the number has peaked several times in recent months. People view pets like family, so they’re not afraid to invest more in accessories. Leverage this fact and start selling unique and innovative cat beds, instead of a regular cushion. If you’re pretty crafty, try making the product yourself and charge a higher price as a handmade product. Or, look for orthopedic beds for older cats.
Traveling with pets can be tricky without the right accessories. To make life easier, pet owners buy carriers to bring them around. There are several types of pet carriers you can sell online: e.g airline-compliant carriers for pet owners who frequently travel by plane or some in the form of a backpack for bringing pets on hikes or walks. On average, the demand for this trending product is stable. The Google Trends graphic for this item experienced a dip this year, but it has gone back up since then.
These trending products make it more fun for everyone to keep the pets clean. Consider adding shampoos, conditioners, brushes, and towels to your trending product range.
This category has become trending during covid, cause a range of web portals to assure that during periods of great stress, it’s a lot easier to maintain good mental health for pet owners. And since we can’t be confident when the consequences of the COVID-19 outbreak fade away, the demand for pet products, including pet clothing, pet collars and leads, is supposed to be stable.
New products come to online stores all of the time, so you need to stay on top of the best-selling products at all times. Check out Google trends from time to time, to be informed.
The health & beauty industry is one of the fastest-growing industries online. And, for sure, it is a profitable one.
Wondering what the best products to sell? Here are some of the top trendings products at the moment:
Print on Demand (POD) clothing is all over the internet. The most popular category of POD apparel is t-shirts. However, it’s a market that is saturated. Going micro-niche is essential for less competition and successful selling.
Consider these micro-niche products:
Ever since more people have started working from home, loungewear has replaced workwear as everyday apparel. According to Google Trends, the search queries for this product category have drastically increased. The typical loungewear looks more stylish than the regular clothes you wear at home. This is so that remote workers can look presentable during video calls, while still feeling comfortable. The clothing items typically include matching sets, jumpsuits, pajama dresses, robes, and so on. Women tend to be the target audience of this trending product. To nail this market, consider partnering with female fashion bloggers to promote your loungewear. They can model the item for you and make it more attractive to potential buyers.
Shapewear is a foundation garment used to shape the body into a preferred form. It’s a common fashion item to wear under tight clothing, but many women have been sporting it as regular apparel. Emerging brands have made this fashion item a trending product.
Shapewear has seen a steady increase in popularity ever since the Kardashians took over the internet. So, you could help women all over the globe to achieve their perfect body goals with high-quality shapewear.
Pay attention to detail: lace and satin finishes add nice feminine touches to the finished product.
Double-check the sizing if you’re using overseas manufacturers. Depending on your target market, your average buyer’s body types might differ.
Wondering what the best products to sell? Here are some of the top trendings products at the moment:
Handmade jewelry is a niche that’s been around for a long time. While it isn’t growing as fast as it once was, it is holding steady. There are some micro-niche ideas within the handmade jewelry category that are still on the upswing:
This product slants towards the gay market. Women can propose to men, too – right? The target audience is crystal clear. Gay men in a serious relationship. But the prosperity of this niche depends on the country and its government’s permission for same-sex marriages directly.
How many times do you pick up your phone to check the time, only to get distracted by a notification? In the midst of digital detoxes, watches are returning, too. Actually, they will always be a good niche. Watch lovers typically own multiple ones. The trick is to find an area within this niche that is untapped and give them something new to add to their collection.
NOTE ?
Since there aren’t too many variables to the general watch design, consider offering complementary services like repairs as part of your overall service.
Find your unique market position by specializing in products like:
Wondering what the best products to sell? Here are some of the top trendings products at the moment:
Activewear has become fashionable. Style experts have been calling this new trend “athleisure.”This trend won’t be going anywhere anytime soon. Forbes has found that customers are valuing convenience over appearance – driving more demand for comfort-oriented products like activewear. There are tons of fitness fashion items to sell online – from sports bras, t-shirts, gym shorts, leggings, to yoga pants.
Reusable water bottles are one of the best products to sell online. According to a study, environmental concerns over single-use plastics have driven more consumers to start using them as part of their lifestyle. Many innovative products have come out on the market due to high potentials, such as the smart water bottle and collapsible cup. It’s best to pick an item that isn’t popular in your area yet so that you can be the go-to person for the product. The target audience for these trending products will be the sustainability community. For marketing, you can publish educational content on the harms of single-use packaging.
NOTE ?
New products come to online stores all of the time, so you need to stay on top of the best-selling products at all times. Check out Google trends from time to time, to be informed.
Exercise equipment has long been a solid online seller, but it experienced a major uptick over the past year. In 2021 it’s going even further as many gyms have not reopened.
Thus, at-home exercises becoming the new go-to fitness routine. As many fitness fans discovered that they actually prefer their home gyms, this trend seems to be lasting long. Another sub-niche to zone in on is new moms – women who care about their health but no longer have the time to get to the gym. So if you can find a reliable supplier, you should definitely throw your hat in the ring!
You could start to sell a full range of workout accessories. Naturally, you might have trouble shipping treadmills or heavyweight sets, so online retailers fare better with smaller equipment:
NOTE ?
Serious gym-goers prefer to stay faithful to trusted brands. So, check which popular workout brands you can work with for trending products set to sell.
Books niche includes a number of different categories, starting with fiction and nonfiction, all the way down to micro-niches like vegan Cajun cookbooks in Spanish. Biographies or memoirs about current political leaders seem to be a more frequent category. Moreover, books on race have been trending since last summer, specifically since the start of the George Floyd protests and due to the BLM trend.
At the same time, our reading habits have changed hugely in the last decade and ebooks are here to stay. According to some reports, ebook sales are likely to grow this year and further, which means that this niche can turn out to be a profitable one!
So, I think you may consider selling digital content and ebooks via an online store.
Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic.
Board games are showcasing an increase in popularity. These days, families are looking for ways to pass the time without looking at digital screens when they’re home. They’re also a popular product for the holiday season. Google Trends indicates that searches for board games increase between October and January. You can also look for antique ones from eBay – a popular tactic is to get these for cheap and resell them at a much higher price. Better yet, consider making your own board game from scratch. Launch it on Kickstarter to get funding. To promote your business, join different communities, participate in the forums to make yourself known, and mention your products when necessary.
Did you know that toys are not just for kids anymore? But it’s not just about fidget spinners and collectibles toys. There’s more to the toy industry. Think about the various trending niches that are currently underserved.
Got a product to sell already? Great. If not, it might be worth looking at selling a trending product like:
According to Grand View Research, fishing is one of the top growing trending niches on the market. Not only that, but the pandemic is also driving more people to fish since the activity is already advantageous when social distancing.
You can sell various items in this category, such as fishing rods, hooks, lures, and so on. If you want to include live bait, you will need the right equipment to stock and ship it fresh.
To get people to buy this product, reach out to fishing content creators on YouTube or Instagram. Start a giveaway with them on their platform to spread awareness about your business.
Welcome to 2021: knitting is now trending, embroidery is everywhere, and crochet is officially cool.
Craft-based products have rocketed into trending lists in 2020, with Google Trends showing a steady rise in search terms like ‘crochet’ and ‘yarn.’ It isn’t surprising that these activities have such broad appeal.
Take advantage of this growing trend: create an online store and start selling craft supplies. Target as many people as possible by stocking up with exciting, trending products that cover a whole range of techniques.
Marketing tip. Want to get people doing your marketing for you? Think about selling a tote bag with each purchase or creating a gift-with-purchase scheme instead. Gifting your shoppers with a freebie is a compelling way to carry favor, and helps keep your brand visible to them – hopefully, you’ll secure some repeat sales.
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Sofa beds have long been on the market, however, they’ve recently become popular products among apartment renters.
You can sell many types of sofa beds – from daybeds, futons, to pull-out couches. Research the market to see which ones are bestselling, then expand the product selection as you grow your business.
It seems that in 2021, the so-called ‘sleep optimization’ will be more important than ever. Workers, students, parents – millions of people around the globe suffer from low sleep quality. Surely, not all of them can afford branded memory foam and gel pillows, but does it mean they don’t deserve proper sleep care?
To be honest, we’re not exactly sure why boutique rugs are trending now. According to Google Trends, keywords related to “rugs,” in particular “boutique rugs,” are surprise breakouts.
Rugs are convenient to store and can be sold at various price ranges, depending on your customers. There’s also a variety of niches to target, depending on your brand, although “boutique rugs” seem to be the most popular eCommerce niche.
You’ll find that Amazon is currently saturated with couch covers. A simple, nearly one-size-fits-all product, the couch cover started out as a hit for Airbnb hosts. And it’s still trending, as viral posts have transformed the couch cover into a highly desirable product beyond the hospitality industry.
For exacerbated parents, pet owners, and the indecisive among us, sofa covers could be the answer. Although now is the time to sell, you should find a point of difference for your store.
Get ready to sell the following:
Marketing tip. Put together quick, engaging videos for your website and social platforms, showing exactly how your product works. It helps your target audience see that you are confident in what your store is selling.
The world is waking up to the idea of working from home more often. If you want to go big with the products in your eCommerce store, start selling office supplies and the sales will come rolling in. Desk chairs, laptop risers, and noise-canceling headphones are all trending products this year.
At the top of the list of trending products to sell, you’ll find desk chairs – Google Trends has reported a staggering 156% increase in searches in the last year. There’s also demand for more premium products in this category, such as posture-correcting furniture.
You could sell:
Along the same lines as boutique rugs, there’s an increased interest in personal organization products — in particular for garages and closets (maybe we have the quarantine to thank for this trend, too).
Although not as stylized as the other product niches on this list, organization helpers are more of an essential purchase than an impulse buy.
Organization products like below can move great on their own, not to mention they’re ideal for cross-selling.
If you’re specializing in fashion, you can also offer closet organizers like
Kitchens represent the heart of the home, with consumers likely to spend between one to two hours per day in the kitchen. Kitchens are the second most popular communal room in the home and consumers are likely to not only cook, but also eat and entertain guests in their kitchens.
The kitchen retail space is still in its infancy when it comes to fully tap into the power of the technology available, so there is a real opportunity for forward-thinking brands to emerge as pioneers.
Moreover, due to the COVID-19 outbreak, people have started to spend more time cooking at home. So the demand for kitchen utensils has increased significantly. In 2021, this trend is highly likely to go on. Retail value sales of kitchen products, including kitchen sinks, kitchenware, cookware, kitchen and dining textiles and kitchen furniture, are expected to outpace historic growth.
We recommend selling trending products like:
Most people will look for shortcuts in the kitchen, so start by thinking of ways to solve the dullest kitchen chores. And then check if you can outdo your competitors too by having a product to sell that’s simply too hard to resist.
Kitchens represent the heart of the home, with consumers likely to spend between one to two hours per day in the kitchen. Kitchens are the second most popular communal room in the home and consumers are likely to not only cook, but also eat and entertain guests in their kitchens.
The kitchen retail space is still in its infancy when it comes to fully tap into the power of the technology available, so there is a real opportunity for forward-thinking brands to emerge as pioneers.
Focus your new eCommerce store on gardening supplies (one of the hottest trending products right now) and get selling.
Two trends set to go wild in 2021 are huge plants and homegrown vegetables. Products like seeds and spades are already top-selling items as people start to think more about how to help the environment.
Great items to have available in stock include:
Marketing tip. Get your gardening supplies trending on Pinterest, where users are already talking about zero-waste living, garden rooms, and microgreens. Try marketing via affiliate ads, or design a profile and share helpful gardening tips alongside aspirational imagery. Don’t forget to take advantage of the importance of seasons in gardening. Create a dynamic email schedule so you can help your customer base constantly find relevant, related products in your store.
Smart devices are booming on the market right now! Selling smart products is one of the best niche e-commerce store ideas to try in 2021.
Despite the huge potential and growing demand for smart home products, few online business owners are selling these devices. Choosing this niche idea for your e-commerce store will create a profitable opportunity to sell these products online while making huge profits.
Wearable devices are gadgets you can use as accessories, such as smartwatches and fitness trackers. Most people buy them to monitor their physical activities, keep track of their health, and get instant message notifications.
The wearable device trend hasn’t picked up as fast as other gadgets, but sales are slowly growing. According to Nextpit, more adults in the US are purchasing smartwatches, and the numbers will keep rising.
Since these gadgets are quite expensive to produce, look for dropshipping suppliers for electronics. Alibaba has some affordable smartwatches and fitness trackers for you to sell.
Give shoppers a reason to choose your store as their go-to place for smartphone accessories. And don’t forget to give them a little fashion appeal, too.
Stay ahead of trending colors and style movements. Stock your offer with failsafe options that feature the most on-trend details, like pastel shades and metal trims.
Consumers love a smart gadget, so adding in a trending product from the tech category – a Bluetooth speaker, for example – could extend your reach from light-hearted shoppers to those searching for quality goods.
Mix up your product offer with some variety:
Marketing tip. You’re going to great traction by promoting through social platforms. Market your product by gifting it to influencers – it might be hard to give things away for free, but consider setting up a promotional campaign to give your product some direction to success.
The car accessory market has been booming and is worth over $500 billion. And the really great news is that this product category is ‘on trend’ all year round, rather than being in demand only during the holiday season, for example.
To get started, consider featuring any of the best trending products in your store:
Marketing tip. You can find a car-loving audience pretty much anywhere you turn. Why not try to offer your trending product selection to an audience of car aficionados on Facebook? Chances are, these customers will be ready to pounce on an accessory when they see an ad for it, especially if they’ve been thinking about it already.
Consumers are more conscious of the world around them than ever before. This change in consumer behavior has cut a path for eco-friendly, cruelty-free, and vegan variations of many traditional products. Consider products that are popular and provide ecological alternatives.
In 2021 introduce new environmentally-conscious alternatives to common items:
Think about this trend, seems it’s powering through 2021.
ReCommerce, also known as second-hand commerce will see a renewed revival.
Recent research predicts the second-hand market to double within the next five years. This presents an interesting opportunity for brands to open up their own reCommerce marketplace and turn second-hand shopping into an exciting shopping experience.
Not everyone has a pocket or mindset to purchase new goods. Some people don’t mind using pre-used products as long as they are in good shape.
Moreover, textile waste is a huge issue. Instead of gathering more stuff, clearing out items you never used and passing them along to someone who wants them is good bargain. When you engage in reCommerce, everyone, including the planet, wins.
Probably, this is not a trending product you want to miss out on.
The subscription box industry is growing by 200% annually.
Want to sell out your entire inventory every month? It’s possible with subscriptions. The global subscription market has experienced continual growth over the past few years and is projected to increase even more in the coming years. In the last three years alone, the subscription boxes selling websites have seen a whopping 800% increase in their sales.
Subscriptions are popular because they save time and brain space. Moreover, customers love receiving surprise packages on their doorstep. Offering samples, especially ones that are curated to consumers’ specific wants and needs, is a great way to land yourself loyal customers.
Online Fitness Coaching. Many private tutors have already begun to offer online fitness coaching classes, and you can take advantage of this too. Start off by offering home workouts and gain a few followers before you eventually start marketing your business in earnest.
And you can create a subscription box around any type of passion. Coffee, makeup, lingerie, personal care, etc.
Running low on budget? No worry, our next online business idea is made just for you! Dropshipping is a great way to sell on a small budget. All you need to worry about is selling the product through your virtual store. The supplier will take care of packaging, fulfillment, and other pesky tasks!
Online dropshipping stores eliminate the risk of finding out the unavailability of a product after placing an order with a manufacturer or supplier. Also, there is less of an upfront cash risk. Plus, you can run this niche online business from anywhere. Is it going to be your bedroom or the phone while you travel the world, you decide!
Ecommerce has become more popular than ever before. Millions of people are getting in on the action by starting their very own online business. If you’re one of these entrepreneurs, consider focusing on a particular niche product. You’ll have less competition, save some money, and create a brand you can be proud of.
After choosing an eCommerce niche, you’re ready to take on the tasks required to run a business. But, managing finances, fulfillment, shipping, multichannel listings, and other difficult jobs may take up a bulk of your time.
If you’re targeting upcoming and trending niches, timing is everything. If you can strike at the right time, you can establish your brand as a niche leader before all the copycat brands hop on.
If you would like to know how MageCloud can help your existing/upcoming online business, please contact us to start discussing your requirements.
