BUSINESS CHAT WITH: Jack Lin, CEO at BikeBerry.com [VIDEO]

July 22, 2020

To continue our new video series called “Business Chat With”, we’re pleased to introduce our next guest – Jack Lin, CEO  at BikeBerry.com. We do not need to clarify the industry, as the name speaks for itself.

 

Soaring Demand Makes Bikes ‘The New Toilet Paper’

The pandemic transformed the bicycle business in a way most businesses can only dream of.

 

       * In March 2020, US cycling sales increased 39% when compared with March 2019, according to the NPD Group, which tracks retail sales.

 

But this bicycle boom is kind of a double-edged sword: over-demand and lack of supply.

 

In view of the above, it’s a great experience to have a chat with a person, has been running a bike business successfully for 13 years.

 

 

What this business chat is about?

  • Lin’s story on how they originally started, while in school, in 2007 from eBay and how his school friend became his first colleagues;
  • Why 80% of business efforts are focused on the website and how Lin uses the marketplace model now;
  • The most lucrative channels for driving sales and revenue to date and why you should not rely just on one marketing channel
  • What to expect from email marketing or how everything changed by moving over a Klaviyo platform;
  • COVID impact: How bikes became the new toilet paper, everyone wants a piece and what are the unique challenges the bicycle industry is facing in a pandemic;
  • And now for the icing on the cake, Lin shares the lessons he learned from that mistakes were hard but valuable. As well as, gives some business advice to inspire eCommerce entrepreneurs.

Are you intrigued? Then, watch the video ⬇️⬇️⬇️

 

 

 

Thanks for watching! I hope, you will find this talk useful and get something out of it for your business or at least for yourself. 😉

 

 

BTW, in case you accidentally missed our previous chats:

 

 

And, please, take care of yourself! 🙏


 

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