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If you’re a Magento 2 store owner seeking to enhance your store’s performance, Breeze is a high-performance frontend JavaScript stack designed to enhance M2 experience.
CEO, MageCloud | eCommerce Consultant & Speaker
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Magento 2 is a leading e-commerce platform known for its robust features, but its default frontend can be slow and outdated, impacting SEO, conversions, and customer satisfaction.
In today’s fast-paced digital landscape, the need for swift, efficient ecommerce websites has never been more critical.
The Magento 2 Breeze Theme addresses these issues by offering a faster, lighter, and more modern frontend solution.
Whether you’re a seasoned eCommerce veteran or just starting out, navigating the world of Magento frontends can be daunting. One of the most common dilemmas faced by Magento webshop owners is choosing the right frontend solution. This decision holds significant weight as it impacts everything from features to loading speed.
Just a few years ago, the answer to this question was far simpler: custom or Luma. While both options have their merits, the lack of variety left much to be desired. Thanks to the tireless efforts of skilled developers, today, the question “Which Magento frontend to choose?” requires searching through and analysing a wide variety of alternatives, including PWA and headless solutions.
In the realm of Magento 2 stores, alternative frontends have emerged as key players in delivering exceptional speed and performance.
In this article, we cover the Breeze frontend solution.
The Magento 2 Breeze Theme is a frontend enhancement featuring a module and a theme designed to improve performance. The module replaces Magento 2’s default JavaScript stack with an optimized version, speeding up script evaluation and page load times. The theme is built from the ground up, incorporating features like critical and deferred CSS splitting, responsive images, RTL support, and keyboard navigation. Unlike other themes, Breeze does not use the Luma or Blank themes as its base, adhering to its unique design and layout principles.
Developed by SwissUpLabs, a UK-based Magento e-commerce service provider, the Magento 2 Breeze Theme is available for free on their website, complete with documentation and live demos. It is compatible with Magento 2.4.x and supports single-page application (SPA) functionality for quicker page transitions.
Currently, live websites are harnessing the capabilities of Breeze Themes to optimize performance and elevate the user experience.
Performance and speed optimization are integral to the Breeze theme, ensuring lightning-fast page load times. The Breeze theme is designed to maximise performance with its efficient coding and lightweight structure.
The Breeze theme significantly reduces the number of JavaScript libraries and scripts loaded on each page, which in turn decreases script evaluation time and overall page load time.
According to SwissUpLabs, this optimization can make your store up to three times faster than the default Luma theme.
For example, on a product page, the Breeze theme loads only 1.1 MB of JS files compared to 3.4 MB for the Luma theme, resulting in a page load time of 1.9 seconds for Breeze versus 5.7 seconds for Luma.
The Breeze theme follows SEO best practices, including clean code (by optimizing CSS delivery, preloading images), fast page loading times, and mobile friendliness, thus boosting Google PageSpeed Insights scores.
It also supports schema.org markup for improved search engine visibility.
On a category page, for instance, the Breeze theme achieves a Google PageSpeed Insights score of 97 for mobile and 100 for desktop, compared to Luma’s scores of 40 for mobile and 76 for desktop.
This improvement can help your site rank higher on Google and attract more organic traffic.
To distinguish your online business from the competition, a unique brand identity is essential. The Magento 2 Breeze theme offers extensive customisation options, allowing you to tailor the color scheme, typography, social icons, footer content, layout and overall design to match your brand identity, all from the admin panel.
The Breeze theme offers extensive customization options, allowing you to tailor its color palette, typography, and layout to align perfectly with your brand’s identity.
Consider experimenting with various layout options, such as:
Additionally, the theme seamlessly integrates with a wide range of third-party Magento 2 extensions and and modules, compatible with the Breeze module API, offering enhanced functionality and providing flexibility to tailor the theme to your specific needs.
Additionally, the theme seamlessly integrates with a wide range of third-party Magento 2 extensions and and modules, compatible with the Breeze module API, offering enhanced functionality and providing flexibility to tailor the theme to your specific needs.
Overall, the Magento 2 Breeze theme offers a blend of performance enhancements, SEO benefits, user experience improvements, and customization options, making it a compelling choice for any Magento store owner looking to optimize their site’s frontend.
Choose Breeze for a performance-driven, user-friendly, and future-proof Magento store experience.
The M2 Breeze Blank Theme and M2 Breeze Evolution Theme are both designed to enhance Magento 2 stores, but they cater to different needs and offer distinct features. Here’s a breakdown of their differences:
The M2 Breeze Blank Theme is a balanced mix of speed and design, ensuring a high-performing website that enhances user engagement and sales conversion rates.
The M2 Breeze Blank Theme is a balanced mix of speed and design, ensuring a high-performing website that enhances user engagement and sales conversion rates.
In essence, choose Breeze Blank if you need a fast, free, and basic foundation for your Magento store, and opt for Breeze Evolution if you want a more advanced, feature-rich theme with greater design flexibility and professional support.
Installing the Magento website development Breeze theme is a straightforward process, but ensuring a seamless transition requires careful adherence to the following steps:
2. Access Admin Panel: Navigate to the Magento 2 admin interface and log in to your account.
3. Upload Theme Files: Proceed to the “Content” section and select “Themes.” Upload the downloaded theme files by clicking on “Add New Theme” and submitting them.
4. Apply the Breeze theme: In the “Design Configuration” area, designate your shop view after the upload process. Choose the Breeze theme to apply it to your store’s design.
5. Save Changes: Save your configuration settings to activate the Breeze theme on your online shop.
Following these steps diligently ensures a smooth installation process for the Magento 2 Breeze theme.
The MageCloud Magento 2 developers express their enthusiasm for working with the Breeze, praising its clarity, user-friendly interface, time-saving capabilities, and substantial value it brings to eCommerce businesses.
In essence, the Breeze frontend solution for Magento 2 is a game-changer for ecommerce sellers, keeping visitors engaged for over 10 minutes on average.
