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30% of your sales data might be missing from GA4. That’s an ad spend problem. Every percentage of misattribution = wasted budget.
CEO, MageCloud | eCommerce Consultant & Speaker
I already have my own ecommerce store!
Any expert advice to share?
Let’s be honest. If you compare your real order data to what GA4 is telling you, there’s a good chance they don’t match – and that’s the hidden cost of inaccurate tracking.
We’ve seen discrepancies as high as 30% in some of our clients’ analytics.
That’s not just a reporting issue.
That’s an ad budget problem.
Every percentage point of misattribution adds up to wasted spend. You think a campaign is performing, but without reliable tracking, your strategy is flying blind.
With privacy updates, browser limitations, and platform changes accelerating, client-side tracking is no longer sufficient.
What You’ll Learn:
✅ Why GA4 often misrepresents your real data
✅ The case for server-side tracking in 2025 and beyond
✅ How to future-proof your tracking stack for NET profit
✅ Tactical fixes you can implement immediately
Speakers:
Co-Founder & CEO @ MageCloud Agency
Paul has been helping ecommerce brands unlock hidden performance by diagnosing analytics issues and applying smart, scalable fixes across Magento, Shopify, and custom platforms.
James Ensor,
Head of Sales @ Addingwell by Didomi
James helps ecommerce teams solve broken attribution and regain confidence in their numbers with Addingwell’s cutting-edge tracking stack.
Gee Kullar
COO @ DataLeadr
Gee brings deep expertise in data-driven marketing and ecommerce analytics, helping brands align tracking systems with bottom-line performance.
If you’re running paid media, managing an ecommerce store, or in charge of analytics, you need to replay
You’ll walk away with clarity, practical tools, and the confidence to stop bleeding money on misattributed campaigns.
This session could literally save you thousands.
Let’s stop flying blind and get your tracking working the way it should.
Are you looking to take your business to the next level?
Let’s talk! Contact us today to learn how we can help.
