MageCloud Customers
Discover how ecommerce businesses worldwide use MageCloud to power their success.
Discover how we migrated this luxury shirt retailer from Magento 2 to Shopify on time and budget resulting in turnover and conversion rate doubling in less than a year.
Women’s Apparel
Project Manager, Magento Developer, Shopify Developer
35K Monthly Visits
Magento 2, Shopify, Klaviyo
The Shirt Company brand started because DonnaMiddleton, the company owner and product designer herself, noticed that men always have shirting specialty stores for their suits and shirts for work, but there were very limited options [as well tailored as for men] for women to use for work wear.
As a result, she started the company off for workplace wear by herself in 2007. The Shirt Company is totally eCommerce brand withexpertise in tailoring for women.
The client’s shop was working on Magento 1 from the get-go.When Magento 2 version was released, local Magento 1 experts from the UK migrated the store to Magento 2.
Since Magento 2 version was pretty new at that time, there was some stuff that didn’t apply the same way as while running on Magento 1. Moreover, constant updates of third-party extensions by Magento partners, and thus permanent breaks on the website became a barrier to conversions.
The challenge came from having difficulties with a new website, so the client decided to look for Magento 2 experts to help out with the existing M2 website.
Whilesourcing multiple pages on Google to findevery single prettyMagento expert match, the client stumbled upon Magecloud Agency London.
And within the first few days of sending requests to chosen contractors, MageCloud turned out to be the only company that provided anin-depth website audit and offered to arrange a call to share the issues we found on the website andgo through all project details before creating any estimates.
Bettina Dargie
PR & MARKETING MANAGER, THE SHIRT COMPANY
We had a bunch of work done on the Magento site. It was functioning better than it was before. But our team highly recommended the client move over to Shopify as the easiest fix for all of the problems that the client kept raising on Magento.
We had a bunch of work done on the Magento site. It was functioning better than it was before. But our team highly recommended the client move over to Shopify as the easiest fix for all of the problems that the client kept raising on Magento.
Bettina Dargie
PR & MARKETING MANAGER, THE SHIRT COMPANY
The client decided to be in touch with Magecloud to develop a new website on Shopify. And the experience was pretty flawless.
Based on the direct instructions from the client and knowing the project inside-out, the team provided the solutions that are available on Shopify for all those friction points that the client had in the first place on the Magento website.
We launched the Shopify website within two months.
Now, we are doing some Shopify maintenance work for the client, with little tweaks here and there, and additional extension installations that would go well with their business strategies.
Bettina Dargie
PR & MARKETING MANAGER, THE SHIRT COMPANY
email list subbscribers
conversion rate
sales
As a result of moving over to Shopify, the client sees that traffic has been consistent every single month and sales doubled to what they were doing before. The client also noticed a lot better performance of Google ads and SEO in comparison to what they had on Magento, even with barely any tweaks and adjustments to the budget.
Due to bots clean-up [a common issue of Magento stores] during the migration and migration itself, the results of email marketing also improved: open rates increased, click-through rates increased, and in general, all the email automation and popups started to perform better. The client has noticed substantial email signups and as a result, has grown the email list by 30-40%, and it hasn’t even been a year of using Shopify.
