Early Start, Big Insights: MageCloud at IRX NEC Birmingham

Early alarms, fresh coffee, and a day full of ecommerce inspiration — that’s how our MageCloud team kicked off IRX at the NEC Birmingham. Here’s a quick look at what we saw, learned, and loved.

Ana

Content Manager, MageCloud

I already have my own ecommerce store!
Any expert advice to share?

I have some questions, and I’m looking for guidance from an ecommerce expert.

What We Came For — and What We Found

At MageCloud, we know that staying ahead in ecommerce isn’t just about keeping up — it’s about showing up. That’s why we were up bright and early for this year’s IRX (InternetRetailing Expo) at the NEC Birmingham, and let’s just say… the 7am alarm was totally worth it.

We rolled into the NEC by 9am, ready to hit the ground running. From the get-go, it was clear that IRX had something for everyone — from cutting-edge tech and innovative tools to expert-led sessions and valuable networking opportunities.

Whether you’re a scaling startup or an established ecommerce brand, the event had insights for all stages of the journey.

What We Came For — and What We Found

Our mission going into IRX? Simple:

📌 Soak up fresh industry insights
📌 Connect with like-minded professionals
📌 Explore potential partnerships aligned with our goal — helping brands grow online

And that’s exactly what happened.

We had inspiring conversations with ecommerce service providers, fellow agencies, and ambitious brands — each bringing unique perspectives on the evolving digital landscape. It’s moments like these that remind us how dynamic, collaborative, and fast-moving the ecommerce world really is.

Back to Base, Energized

By midday, we wrapped up and hit the road, heading back to our Chester HQ. Back at our desks by 2pm — buzzing with ideas and already thinking about how we can apply the energy and innovation from IRX to the work we do for our clients every day.

Why Events Like IRX Matter

IRX is more than just a trade show — it’s a reminder that investing time in connection and knowledge-sharing fuels progress. Whether it’s a new tool, a fresh partnership, or just a great conversation, the value lasts well beyond the event itself.

Already looking forward to the next one.

Whether you’re just starting out or looking to scale your ecommerce operation, finding the right tech and team can make all the difference. After events like IRX, we’re more inspired than ever to help brands push boundaries and grow smarter online.