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Stop Wasting Ad Spend: Why You Need to Fix Your Tracking [Live Session]

30% of your sales data might be missing from GA4. That’s an ad spend problem. Every percentage of misattribution = wasted budget.

Picture of Ana
Ana

Content Manager, MageCloud

I already have my own ecommerce store!
Any expert advice to share?

I have some questions, and I’m looking for guidance from an ecommerce expert.

TABLE OF CONTENTS

Let’s be honest. If you compare your real order data to what GA4 is telling you, there’s a good chance they don’t match.

We’ve seen discrepancies as high as 30% in some of our clients’ analytics.

That’s not just a reporting issue.
That’s an ad budget problem.

What You Don’t Track Properly, You Can’t Optimise

Every percentage point of misattribution adds up to wasted spend. You think a campaign is performing, but without reliable tracking, your strategy is flying blind.

With privacy updates, browser limitations, and platform changes accelerating, client-side tracking is no longer sufficient.

So we’re doing something about it.

Mastering Server-Side Tracking & Ad Performance

📅 Tuesday, July 2
🕓 4:00 PM BST / 11:00 AM EST
📍 Online (Hosted by Addingwell)

What We’ll Cover:

✅ Why GA4 often misrepresents your real data
✅ The case for server-side tracking in 2024 and beyond
✅ Google Ads optimisation for NET profit
✅ Tactical, no-fluff fixes you can implement immediately
✅ How to future-proof your tracking stack for better ROI

Meet the Speakers:

Paul Ryazanov
CEO, MageCloud

Paul has been helping ecommerce brands unlock hidden performance by diagnosing analytics issues and applying smart, scalable fixes across Magento, Shopify, and custom platforms.

Gee Kullar
COO, DataLeadr

Gee brings deep expertise in data-driven marketing and ecommerce analytics, helping brands align tracking systems with bottom-line performance.

James Ensor,
Head of Sales, Addingwell

James helps ecommerce teams solve broken attribution and regain confidence in their numbers with Addingwell’s cutting-edge tracking stack.

Who Should Attend?

If you’re running paid media, managing an ecommerce store, or in charge of analytics — you need to be in this room.

You’ll walk away with clarity, practical tools, and the confidence to stop bleeding money on misattributed campaigns.

Bring your:

  • Ecommerce Manager

  • Google Ads agency

  • Analytics specialist

  • Marketing decision-maker

This session could literally save you thousands.

Even if you can’t join live, register now to get the full recording, because you won’t find these insights on Google.

Let’s stop flying blind and get your tracking working the way it should.

Are you looking to take your business to the next level?

Let’s talk! Contact us today to learn how we can help.

Ready to discuss your project?

Book a meeting with our expert Paul

Have we piqued your interest?

Let us prove our skills and provide you with a free video review of your eCommerce site. Schedule a meeting with our team.
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