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Exploring Potential Collaboration: Visits Mersey Raw
We recently had the pleasure of visiting Mersey Raw, a brand that began as a small kitchen operation and has now grown to be stocked in 36 stores across the UK.
Ana
Content Manager, MageCloud
I already have my own ecommerce store! Any expert advice to share?
At MageCloud, we believe that behind every successful business is a great story—one of passion, perseverance, and strategic growth. That’s why, when we first came across Mersey Raw, we were immediately drawn to the content they were publishing.
Their commitment to quality and transparency in pet nutrition stood out, and we knew we had to learn more.
After engaging with their content and expressing our admiration for their brand, we were thrilled when Ben McIntyre, CEO of Mersey Raw, reached out to request a free website audit. Rather than simply sending over a report, we saw an opportunity to meet in person, understand their business journey firsthand, and explore how we could help them scale even further.
So, we made our way to Liverpool to visit Mersey Raw and discuss web optimization strategies, digital growth, and future possibilities.
From Kitchen to Nationwide: A Story of Passion & Growth
Mersey Raw started in the most humble of beginnings—Ben McIntyre was simply making homemade raw meals for his own dog. Recognizing a gap in the market for high-quality, natural, and ethically sourced pet food, he turned his passion into a business. From those early days in his kitchen, Mersey Raw has now scaled into a nationwide brand, supplying fresh, healthy pet food to 36 different stores across the UK.
During our visit, we were given an inside look into their production process, commitment to pet health, and dedication to sourcing only the finest ingredients. What stood out most was how much thought and care went into every product they offer, ensuring that pets across the country receive the highest standard of nutrition.
Discussing Digital Growth and Optimisation
Beyond hearing their inspiring story, we sat down with Ben to discuss potential digital strategies to further elevate Mersey Raw’s online presence. Some of the key areas we explored included:
Website Optimisation: Enhancing site speed, UI/UX, and mobile responsiveness to improve the customer experience.
Ecommerce Expansion: Developing strategies to make online purchases smoother, boosting conversion rates.
SEO & Content Strategy: Strengthening their organic reach through targeted content and keyword optimization.
Customer Engagement: Leveraging email marketing and personalized customer journeys to increase retention.
Looking to the Future
Our meeting with Mersey Raw was not just about discussing strategies – it was about building a partnership. Ben’s story is one of resilience and ambition, and we’re excited to explore how we can support Mersey Raw in its next phase of growth.
From a small kitchen operation to a brand stocked in 36 stores across the UK, their journey is proof that with the right mindset, strategy, and digital presence, businesses can achieve incredible milestones.
At MageCloud, we’re excited to be part of this journey and look forward to seeing Mersey Raw thrive in 2025 and beyond.
Interested in optimising your ecommerce strategy?
Contact us today for a free site audit, just like Mersey Raw did, and let’s discuss how we can help your business scale!