You may be wondering: Is email marketing still relevant in 2022?
The simple answer is yes.
Marketing emails continue to be one of the simplest and most effective methods of marketing your business online.
The numbers show email marketing is outranking popular tools like social media, SEO, and PPC advertising. While it still has its competition, it’s undoubtedly still working.
4 out of 5 marketers said they’d rather give up social media than email marketing. Why? Because, according to stats, 60 percent of consumers say they’ve made a purchase as the result of a marketing email they received, while only 12 percent of consumers consider using the ‘buy’ button on social media.
Around 4 billion people worldwide use email. Email is a fast and effective way to reach your audience.
And email marketing makes money. The benefit of it is the return it provides. For every $1 you spend on this marketing channel, you can expect an average return of approx. $40. That’s a higher return than you can expect from any other form of marketing — digital or otherwise.
With so many platforms and email builders out there to help things along, marketers working on their own or in dedicated departments can still drive great results.
Email marketing is a very cost-effective exercise to get started with and is not a difficult practice to undertake. What is more, it can also help increase your brand awareness and drive more traffic to your website.
Interested in learning more about how marketing emails can attract more customers and boost your eCommerce revenue?
See Klaviyo’s metrics below around one of the client’s campaign performances. In this case, mail marketing generates 30% of total revenue.
And what about your stats?
Magecloud and Razorclicks held a webinar to show how to get your email marketing to 25% of sales and beyond.
Even if you missed the webinar, you still have the opportunity to learn from our guest speaker Aaron Parnes, how to build out a successful email marketing strategy to prove those marketing dollars are turning into business dollars. Take that, ROI!!!
Ensure that your email strategy generates the best revenue possible >> Watch the webinar recording below!
NOTE #1: Aaron shares a handy cheat sheet with step-by-step instructions on how to get your email marketing to 25% of sales and beyond.
Aaron Parnes is the founder of Razor Clicks, a New York-based digital agency specializing in Email and SMS marketing for eCommerce brands doing $500k-$4MM in annual revenue. Razor Clicks operates with a client-centric model where our team members consult with clients 2-3x a week on strategy and ideas
Building and scaling eCommerce stores around the world. CRO expert with 10+ years of experience.
Watch the video below.
Thanks for watching! We hope you will find this webinar recording useful and get something out of it for your business.
If you would like to know how MageCloud and Razorclicks can help your business, please contact us to start discussing your requirements.