Ecommerce Pulse: March 2024

Discover the pulse of ecommerce: fresh takes on industry news, updates, and cutting-edge product launches.

Stay in the loop with the latest developments in e-commerce and omnichannel businesses. This roundup highlights a range of updates, from advancements in generative AI assistants, inventory management solutions, and live streaming capabilities to marketplace enhancements and international shipping innovations.

We intend to maintain this post as a regularly updated resource.


Latest Industry Partnerships, Updates and Innovations

Salesforce unveils Einstein Copilot, a conversational and generative AI assistant for customer relationships.: In public beta, Einstein Copilot can answer questions, summarize content, interpret complex conversations, and automate tasks within Salesforce’s AI applications. Initially available for Sales Cloud and Service Cloud, it will extend to Commerce Cloud and Marketing Cloud later in 2024. This offers users a unified experience for enhanced productivity and efficiency in customer interactions.

Lily AI, a retail technology platform, has integrated directly with Shopify stores.: This integration enables brands and retailers on the Shopify platform to seamlessly export their catalog to Lily AI. Through this collaboration, Lily AI enhances product attributes, including trends, occasions, styles, and synonyms, aiming to boost discoverability, conversion rates, and overall customer satisfaction.

Klaviyo, the ecommerce email and SMS campaign platform, has introduced Klaviyo AI.: This new tool empowers merchants with AI capabilities for generating high-performance email content, optimizing web forms, and creating intricate segments based on audience prompts. Klaviyo AI also offers features like predictive analytics, personalized product recommendations, automated A/B testing, and guidance to enhance email deliverability by avoiding spam folders.

Nexi collaborates with WooCommerce to broaden payment options for merchants across Europe. : Nexi, a digital payments provider, collaborates with ecommerce platform WooCommerce, and this partnership involves integrating Nexi checkout plug-ins, offering dedicated ecommerce payment acceptance solutions tailored to the specific needs of each market and region within the fragmented European ecommerce landscape.

OroCommerce, a B2B digital commerce platform, announces its integration with Salesforce AppExchange.: This integration merges an ecommerce platform for manufacturers, distributors, and wholesalers with Salesforce’s customer relationship management tools. OroCommerce emphasizes that its clients can now provide seamless digital commerce experiences without the need for CRM replacement or manual data synchronization.

GoDaddy introduces Airo, its new generative AI tool designed to assist small businesses: Following domain registration, GoDaddy Airo automatically generates various content for the registrant, including logos, website elements, email accounts, product descriptions based on uploaded photos, and even offers the option to obtain a limited liability corporation. Airo extends its capabilities to generating email marketing campaigns, creating a social media calendar with posts, developing search engine ads, and more.



Ecommerce Pulse: April 2024

In April 2024, expect more exciting updates in the world of ecommerce and omnichannel commerce. Stay tuned for the latest developments to keep your business ahead of the curve.

Stay tuned for more exciting updates in the world of ecommerce and omnichannel commerce!



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