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Nestled in a picturesque East Cheshire village, Avenue 85 embodies its passion for the outdoors with breathtaking views of the surrounding hills.
Avenue 85 is a leading outdoor retailer, offering high-quality products for adventure and leisure.
Our recent visit to their facility provided a great opportunity to strengthen our partnership and discuss future growth strategies for 2025 and beyond.
Having worked together for over a year and being their trusted Shopify agency, we were excited to see firsthand how our collaboration has contributed to their success.
Avenue85: From Marketplace to Direct-to-Consumer Success
Avenue 85’s journey is an inspiring example of adaptability in ecommerce. They began selling exclusively on eBay and Amazon, where they built a solid reputation as a trusted seller.
Over time, they took a major step forward — launching their own website to develop a direct relationship with their customers and establish a stronger brand identity.
With this transition, Avenue 85 also refined their supply chain, shifting from reselling to directly purchasing from the brands they stock. This move improved their margins and positioned them as a go-to retailer for premium outdoor products.
As demand grew, so did their operations, leading to their 15,000 sq. ft. facility, designed to house their expanding inventory and streamline fulfillment.
Driving Innovation and Efficiency
During our visit, we explored key areas for continued growth, including refining marketing strategies and improving efficiency in returns processing.
We also discussed potential UI and UX Shopify design enhancements to optimise their website and boost conversions. Avenue 85’s willingness to innovate and improve ensures their position as a leader in their industry.
Seeing their extensive product range up close and witnessing their dedicated team in action reinforced our belief in their commitment to excellence. Their attention to detail and hands-on approach set them apart in the competitive ecommerce landscape.
Looking Ahead to More Success
Avenue 85’s passion for growth and openness to new strategies perfectly align with our mission at MageCloud. As we move into 2025, we’re excited to continue working together to refine their ecommerce experience, scale their brand, and achieve even greater success.
If you’re looking to enhance your online presence and scale your business, let’s start a conversation. The journey ahead is promising, and we’re excited to see where it leads!