Magento Multichannel Selling [VIDEO]

April 30, 2020

eCommerce is becoming increasingly competitive and many businesses use multiple channels to stay ahead of their competition. Well, it makes you wonder how can your growing business on Magento, particularly, benefit from multichannel selling?

 

What are the main challenges when selling across different channels? How well you know eBay, Amazon & Walmart to compete and to win?

 

 

Why You Need a Multichannel eCommerce Strategy:

Modern consumers nowadays are shopping in more locations than ever.

 

According to the BigCommerce survey of American shoppers:

  • 74% shopped at large retailers.
  • 54% shopped at eCommerce marketplaces.
  • 44% shopped at web stores.
  • 36% shopped at category-specific online retailers.

 

Therefore, while you’re writing or rewriting your business strategy, consider a multi-channel approach for your eCommerce business.

 

Above all, multichannel retailing helps ensure you reach your audience.  In other words, multichannel eCommerce allows online store owners to broaden your market by reaching wider audiences of potential shoppers. Moreover, it helps to boost sales streams and gives you the ability to diversify your product offerings.  

 

 

Whether your sales are skyrocketing or remaining stagnant, adding another channel can give you the exposure you need to reach your customers, because selling on multiple channels allows you to reach entirely new markets and shopper groups.

 

 

Types of Sales Channels

 

Consumers today have become multi-channel shoppers. And, there is a variety of types of sales channels.


Among them:

  • Your website and shopping cart
  • Social media channels (Facebook, Instagram)
  • Marketplaces (Amazon, eBay, Etsy, Alibaba, Jet, Rakuten, Craigslist …)
  • Comparison shopping engines.

 

Some channels work better for different stages of the buyer’s journey. Let’s look at the three top-selling channels for eCommerce you should be using to boost your sales.

 

 

Top 3 Selling Channels for eCommerce

 

1: Online Store Website

Launching your own store enables you to build a stronger brand which in turn makes you more trustworthy. Additionally, you can connect directly with your customers, you have more control over your sales and own store helps you build customer loyalty.

 

2: Selling on Amazon

Amazon is a powerhouse of which over 40% of its platform sales are allocated to third-party sellers.  If you’re not selling on Amazon, you’re missing out big time on a wide group of potential shoppers.

For those of you who have your own store and are looking to add a selling channel, Amazon should definitely be your point of call.

 

3: Selling on eBay

eBay is well established as a popular channel making billions in yearly revenue. eBay is ideal for sellers with competitively priced products and can be a lucrative channel addition when growing your product reach.

 

To sum up, diversifying is crucial for revenue growth, since you expand your reach and protect yourself from relying on a single marketplace.

 

Unfortunately, creating a brand presence across multiple channels requires additional work and more investment. Trying to do this manually will take huge amounts of manpower and time. Instead, you can use multi-channel software to automate and streamline listings across marketplaces, allowing you to stay in control.

 

In short, a good software will allow you to focus on your business while it manages inventory details of your multi-channel sales behind the scenes.

 

 

Want to learn more about selling on Amazon and eBay? 

M2E Pro seems to be the best possible solution which helps to integrate your Magento 2 store with Amazon and/or eBay with its amazing features and wide range of configurations options as per your business nature.

 

Your business definitely can grow and reach new heights with the help of this company. So how exactly can your growing business benefit from using their services?

 

We held a webinar in partnership with M2E Pro. Even if you missed it, you still have the opportunity to learn some hacks & tricks on Magento Multichannel Selling from our experts, as this webinar was recorded.

 

Director at M2E Pro, Alex Podopryhora shares how good software will allow you to focus on your business while it manages inventory details of your multi-channel sales behind the scenes.

 

Topic: “Tips & Tricks of Selling on Amazon, eBay and Other Channels”.

 

Questions covered in the webinar:

  • What are the main challenges when selling across different channels?
  • Who are the main players and how to maintain various selling strategies?
  • How well you know eBay, Amazon & Walmart to compete and to win?

 

 

Watch the video below. 

Furthermore, for additional info, take a look at Alex’s presentation in PDF.

 

 

Thanks for watching! I hope, you will find this webinar recording useful and get something out of it for your business.

 

 

If you need a hand maintaining and optimizing your Magento website, please contact us to start discussing your requirements.

 

To get a free video review of your Magento store – click the button right now.

 

 

 

And, please, take care of yourself! 🙏

 

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