Back-end development might sound confusing, but it is, in the most simple of terms, the portion of your development site that you or your team log into in order to make changes to your site, such as updating your inventory. Our developers use back-end development to help our clients manage their development stores in several ways. Our clients can maintain their physical inventory across multiple warehouses and showrooms, tracking any movement of items from one location to another. We’re able to give our clients the ability to segment the price creation process into three basic elements: defining pricing rules, assigning rules to create specific pricing actions, and designating pricing controls. Finally, we assist clients in creating multiple stores, if they choose. Each store is then accessible on different URLs, under the same installation using a shared shopping cart. These share the same backend, including sharing an inventory, which makes the administration aspect simple and easy for our clients and their teams.