{"id":8325,"date":"2021-12-22T15:10:11","date_gmt":"2021-12-22T12:10:11","guid":{"rendered":"https:\/\/magecloud.agency\/?p=8325"},"modified":"2024-04-04T14:37:35","modified_gmt":"2024-04-04T11:37:35","slug":"how-to-start-ecommerce-business","status":"publish","type":"post","link":"https:\/\/magecloud.agency\/how-to-start-ecommerce-business\/","title":{"rendered":"How To Start an eCommerce Business [Complete Guide]"},"content":{"rendered":"

Starting an eCommerce business from scratch<\/span> is quite a broad topic; however, in this guide, we tried to sum up the basics of establishing an online store in six simple steps.<\/span><\/span><\/p>\n

 
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Step 1: Research the market and pick a niche.<\/strong><\/span><\/h3>\n

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For those wondering how to start an eCommerce business, choosing the right niche is as important<\/a> as picking the location for the brick and mortar store. The interesting trick here is that the niche you are aiming for should be competitive: if there’s no competition on the market, then there may be no market at all.<\/p>\n

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However, the opposite is also true \u2014 a market already filled with big brand names leaves little room for new players. Thus, the two aspects \u2014 competition and market density \u2014 should always be balanced.<\/p>\n

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Another reason for examining the market is the ability to acquire vital insights regarding your future positioning and business strategy. By investigating current competition and market state, you can figure out the most appropriate ways to reach potential customers, define your business model (will you be selling single items, packages, or go with wholesale), and ‘shoulder’ niches that you can work with too.\u00a0<\/p>\n

 
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Step 2: Pick your product and validate it.<\/strong><\/span><\/h3>\n

Here you need to define what your e-commerce business will actually offer to the target audience. There are several basic techniques you can use to choose a product: run brainstorms with your team, monitor trends, customer reviews, research keywords, etc.<\/span><\/p>\n

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Once you’ve chosen a product, you need to determine its potential and make sure that the product is viable enough. In order to do that, examine it using the following criteria:<\/span><\/p>\n

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