Step 2: Pick your product and validate it.<\/strong><\/span><\/h3>\nHere you need to define what your e-commerce business will actually offer to the target audience. There are several basic techniques you can use to choose a product: run brainstorms with your team, monitor trends, customer reviews, research keywords, etc.<\/span><\/p>\n <\/p>\n
Once you’ve chosen a product, you need to determine its potential and make sure that the product is viable enough. In order to do that, examine it using the following criteria:<\/span><\/p>\n <\/p>\n
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\n- Market-based <\/b>\u2014 factors defined by a market that influence product or business model: profit margin potential, seasonality, product turnover, etc.\u00a0<\/span><\/span><\/li>\n
- Product-based <\/b>\u2014 factors defined by product (or competition): selling price, local availability, consumability, scalability, etc.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n
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It should be noted that at the beginning it’s better to keep the focus on a single product or category of products because if you don’t have the budget of Amazon or Walmart (which is probably the case) filling your new store with thousands of products and dozens of categories will dissipate or thin your efforts and marketing budgets.<\/span><\/p>\n
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