{"id":7482,"date":"2021-10-20T17:15:36","date_gmt":"2021-10-20T14:15:36","guid":{"rendered":"https:\/\/magecloud.agency\/?p=7482"},"modified":"2024-04-04T14:37:36","modified_gmt":"2024-04-04T11:37:36","slug":"shopify-vs-woocommerce-vs-magento","status":"publish","type":"post","link":"https:\/\/magecloud.agency\/shopify-vs-woocommerce-vs-magento\/","title":{"rendered":"Shopify vs WooCommerce vs Magento: Which Platform to Pick for Your Business?"},"content":{"rendered":"<div style=\"color: #333333;\">\n<p style=\"margin-bottom: 10pt;\"><span style=\"font-weight: 400; color: #333333;\"><span style=\"font-weight: 400;\">Whether you&#8217;re a novice eCommerce seller or just browsing the market for an alternative to your current platform, this post will walk you through some of the important steps when choosing between Shopify, WooCommerce, and Magento. All the information that you\u2019ll find here comes from our experience of deploying numerous eCommerce stores for our clients.<\/span><\/span><\/p>\n<p style=\"margin-bottom: 10pt;\">\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"margin-left: 10pt;\">\n<p style=\"color: #333333; font-size: 18pt; margin-bottom: 14pt;\"><span style=\"color: #333333;\"><strong>Contents<\/strong><\/span><\/p>\n<\/div>\n<div style=\"margin-left: 10pt;\">\n<p><a href=\"#Key-Criteria-For-Choosing\"><span style=\"font-weight: 400;\">Key Criteria For Choosing the Right eCommerce Platform<\/span><\/a><\/p>\n<div style=\"margin-left: 10pt; margin-bottom: 6pt;\">\n<ul>\n<li><a href=\"#Number-of-Products\"><span style=\"font-weight: 400;\">1. Number of Products<\/span><\/a><\/li>\n<li><a href=\"#Business-Niche\"><span style=\"font-weight: 400;\">2. Business Niche<\/span><\/a><\/li>\n<li><a href=\"#Complexity-of-Updates\"><span style=\"font-weight: 400;\">3. Complexity of Updates<\/span><\/a><\/li>\n<li><a href=\"#Pricing-and-Associated-Expenses\"><span style=\"font-weight: 400;\">4. Pricing and Associated Expenses<\/span><\/a><\/li>\n<li><a href=\"#Website-Load-Time\"><span style=\"font-weight: 400;\">5. Website Load Time<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<p><a href=\"#Some-Other-Aspects\"><span style=\"font-weight: 400;\">Some Other Aspects to Know About<\/span><\/a><\/p>\n<div style=\"margin-left: 10pt; margin-bottom: 6pt;\">\n<ul>\n<li><a href=\"#Marketing-SEO\"><span style=\"font-weight: 400;\">Marketing\/SEO<\/span><\/a><\/li>\n<li><a href=\"#Added-Advantages\"><span style=\"font-weight: 400;\">Added Advantages<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<p><a href=\"#Which-Platform\"><span style=\"font-weight: 400;\">Which Platform Should You Choose?<\/span><\/a><\/p>\n<h2 style=\"margin-bottom: 16pt; margin-top: 60pt;\"><span style=\"color: #333333;\"><strong><a id=\"Key-Criteria-For-Choosing\"><\/a>Key Criteria For Choosing the Right eCommerce Platform<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Before we move to the subject itself, let&#8217;s clear the air for those wondering <i>which platform is the best:<\/i> <b>there&#8217;s no definite answer to this question<\/b>. In fact, all three platforms \u2014 Shopify, WooCommerce, and Magento \u2014 can work equally well for eCommerce stores. That&#8217;s why we advise that you choose a platform based on inventory size, type of business, and added functionality that you can&#8217;t (or can) live without.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 34pt;\"><span style=\"color: #333333;\"><strong><a id=\"Number-of-Products\"><\/a>1. Number of Products<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">This is the main characteristic to ground your decision on. Here, we outline two major categories: less than 1,000 items, and more than 1,000 items.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-top: 16pt;\"><strong>&lt;1000 items<\/strong><\/h4>\n<p style=\"color: #333333;\"><span style=\"font-weight: 400;\">For eCommerce stores of this size, it&#8217;s suggested to choose between <b>WooCommerce<\/b> or <b>Shopify<\/b>. These platforms have a fairly simple interface, are not overloaded with product variants, and, thus, are better suited for small or midsize stores.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-top: 16pt;\"><strong>&gt;1000 items<\/strong><\/h4>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Here you have two options \u2014 <b>Magento<\/b> or <b>Shopify<\/b>. If you supply complex products that demand high configuration functionality (entry doors, awnings, canopies, etc.), opt for <b>Magento<\/b>, which has an extensive list of product settings and custom options that can be altered. If you know you are going to be changing only the size\/color\/price of an item, then choose <b>Shopify<\/b>.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #333333; margin-top: 16pt;\"><b><i>Tip #1: <\/i><\/b><i><span style=\"font-weight: 400;\">For small-sized inventories (10-20 items) choose WooCommerce; 100-1000 items \u2014 WooCommerce or Shopify are best, even if you sell complex products.\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><b><i>Tip #2: <\/i><\/b><i><span style=\"font-weight: 400;\">If you are not sure about your catalog size yet, check out your niche competition to get a general idea of the numbers you&#8217;re going to work with.<\/span><\/i><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 30pt;\"><span style=\"color: #333333;\"><strong><a id=\"Business-Niche\"><\/a>2. Business Niche<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\"><span style=\"font-weight: 400;\">Judging from our experience, there are some business niches that are a better fit for a particular platform. For <\/span><i><span style=\"font-weight: 400;\">jewelry<\/span><\/i><span style=\"font-weight: 400;\"> items, for example, we normally choose <\/span><b>Shopify<\/b><span style=\"font-weight: 400;\">, because we know that the product itself is simple and straightforward. For a <\/span><i><span style=\"font-weight: 400;\">car parts <\/span><\/i><span style=\"font-weight: 400;\">store, we\u2019d select <\/span><b>Magento<\/b><span style=\"font-weight: 400;\">, only because you\u2019ll be dealing with quite a deep and wide inventory. Aside from that, you&#8217;ll probably need to have an advanced SEO tool in place (which the platform also offers).<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><b><i>Tip #3: <\/i><\/b><i><span style=\"font-weight: 400;\">There&#8217;s no setlist as to which products fit which platform better; however, here&#8217;s a rule of thumb that can make the selection process easier: consumer goods \u2014 WooCommerce or Shopify; large inventory and wholesale \u2014 Magento.<\/span><\/i><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-top: 16pt;\"><strong>Integrations with eBay &amp; Amazon<\/strong><\/h4>\n<p><span style=\"font-weight: 400; color: #333333;\">If you first started selling on eBay or Amazon and have now decided to build your own website, then it&#8217;s better to opt for Shopify, since third-party integrations are already included in its subscription plans while for other platforms you&#8217;ll have to set up additional modules to integrate your store with eBay or Amazon. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 30pt;\"><span style=\"color: #333333;\"><strong><a id=\"Complexity-of-Updates\"><\/a>3. Complexity of Updates<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\"><span style=\"font-weight: 400;\">Among the three platforms, WooCommerce and Shopify have minimal updates and can be upgraded with a few clicks. Magento, due to its large pool of features, is less convenient in that regard and normally it takes up to 40-60 man-hours to upgrade the platform when the new patch arrives.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #333333;\">In addition, if you don&#8217;t have an in-house team of programmers who can make updates for you, you&#8217;ll need to find one. This will also affect the maintenance costs.<\/span> <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 30pt;\"><span style=\"color: #333333;\"><strong><a id=\"Pricing-and-Associated-Expenses\"><\/a>4. Pricing and Associated Expenses<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">When it comes to pricing options, Magento and WooCommerce outperform Shopify.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-top: 16pt;\"><strong>Magento<\/strong><\/h4>\n<p><span style=\"font-weight: 400; color: #333333;\">You can use this platform for free or opt for an Enterprise or Cloud subscription, which costs $24,000 and $40,000 per annum, respectively. Unlike other platforms, with Magento, you only pay once for the modules you use.<\/span><br \/>\n<b><i><\/i><\/b><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"margin-left: 10pt;\">\n<p style=\"color: #333333;\"><b><i>Tip#4: <\/i><\/b><i><span style=\"font-weight: 400;\">When buying third-party modules for your Magento eCommerce store, we recommend prioritizing vendor over price. For example, instead of sourcing the cheapest components from dozens of providers, get as many modules as possible from a single source (vendors often offer discounts).<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #333333;\"><b><i>Tip#5: <\/i><\/b><i><span style=\"font-weight: 400;\">At the time of publication (Oct 2021), we refrain from recommending Magento Cloud to any of our clients. The Magento Cloud environment will cost $2,500\/mo, while you can build the same <\/span><\/i><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/magecloud.agency\/magento-2-zero-downtime-deployments-with-envoyer\/\" target=\"_blank\" rel=\"noopener noreferrer\">infrastructure with zero deployment time<\/a><\/span><\/i><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\"> that will be 10X times cheaper. <\/span><\/i><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-top: 16pt;\"><strong>WooCommerce<\/strong><\/h4>\n<p><span style=\"font-weight: 400; color: #333333;\">There is no subscription cost to run WooCommerce \u2014 but you still have to pay monthly for hosting. There are some plugins that also require an annual payment, which gives you options for ongoing updates as well. Among the main advantages of WooCommerce is the ability to easily upgrade to a newer version right from the admin panel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-top: 16pt;\"><strong>Shopify<\/strong><\/h4>\n<p><span style=\"font-weight: 400; color: #333333;\">Shopify&#8217;s pricing policy might be the least convenient among its counterparts. Aside from recurring subscription fees that start from $29\/mo (2.9% + $0.3 per transaction for the Basic package) and a minimum of $2,000\/mo for Shopify Plus, the platform will also charge you for the modules you are using on a monthly basis. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #333333;\">With some vendors, you are also expected to pay an extra fee once you exceed a certain number of orders\/items processed (1,000, for example).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 30pt;\"><span style=\"color: #333333;\"><strong><a id=\"Website-Load-Time\" style=\"color: #333333;\"><\/a>5. Website Load Time<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Shopify is a hosted platform, which means you can&#8217;t do much about load speed since all the adjustments are managed by the platform&#8217;s tech team on the server-side. As you might have already guessed, manually improving your Google PageSpeed Insights stats would be near impossible as well.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Magento and WooCommerce are self-hosted platforms, so you can either find a hosting provider who offers a managed hosting package and can do all of the optimizations for you, or you can choose a provider and manage all the processes yourself (with the help of programmers by your side).<\/span><\/p>\n<h2><\/h2>\n<h2 style=\"margin-bottom: 16pt; margin-top: 60pt;\"><span style=\"color: #333333;\"><strong><a id=\"Some-Other-Aspects\" style=\"color: #333333;\"><\/a>Some Other Aspects to Know About<\/strong><\/span><\/h2>\n<h3 style=\"margin-top: 34pt;\"><span style=\"color: #333333;\"><strong><a id=\"Marketing-SEO\" style=\"color: #333333;\"><\/a>Marketing and SEO<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">Unfortunately, neither of the platforms offers comprehensive functionality that would be able to cover all your marketing needs. This means that you will likely have to look for third-party solutions (like Klaviyo), anyway. On a very basic level, however, you can use the standard Magento modules to set up simple email sequences or do basic SEO \u2014\u00a0among the three platforms, Magento comes with more profound SEO functionality.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 34pt;\"><span style=\"color: #333333;\"><strong><a id=\"Added-Advantages\" style=\"color: #333333;\"><\/a>Added Advantages<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">If you are looking for some added value, then each of the platforms has something to offer:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #333333;\"><b>Magento <\/b><span style=\"font-weight: 400;\">\u2014 you can add <\/span><i><span style=\"font-weight: 400;\">multiple stores<\/span><\/i><span style=\"font-weight: 400;\"> and manage them all independently via a single admin panel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #333333;\"><b>Shopify<\/b><span style=\"font-weight: 400;\"> \u2014 the mobile app provided by the platform allows retailers to make sales, connect with customers, track statistics, etc. right from their phones. Shopify also carries POS functionality on board, which is extremely convenient for those business owners who run offline stores.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #333333;\"><b>WooCommerce <\/b><span style=\"font-weight: 400;\">\u2014 literally tons of extensions offered by vendors make it possible to customize your store however you want. Plugins made for WordPress websites are also compatible with WooCommerce stores. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-bottom: 16pt; margin-top: 60pt;\"><span style=\"color: #333333;\"><strong><a id=\"Which-Platform\" style=\"color: #333333;\"><\/a>Which Platform Should You Choose?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">Let&#8217;s summarize the above and help you figure out which option will be the most relevant to you:<\/span><\/p>\n<\/div>\n<div class=\"row\">\n<div class=\"col-lg-6 mx-auto\">\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\n<p>&nbsp;<\/p>\n<ul style=\"margin-left: 40pt; margin-right: 80pt; color: #333333;\">\n<li style=\"list-style-type: square; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong><b><span style=\"font-weight: 400;\">Choose <\/span>Shopify<span style=\"font-weight: 400;\"> if you&#8217;re a small business with a limited budget and this is the first time you are creating a website on any of these platforms. Shopify works well with simple products and is a good choice for those who already have stores on Amazon or eBay. Good for <\/span><i><span style=\"font-weight: 400;\">small<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">midsize<\/span><\/i><span style=\"font-weight: 400;\"> businesses.<\/span><\/b><\/strong><\/span><\/li>\n<li style=\"list-style-type: square; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong><span style=\"font-weight: 400;\">Choose <b>WooCommerce<\/b> if you are working with small inventories (10-1000 items) and have an already established WordPress website and hosted domain. Good for <i>small<\/i> businesses.<\/span><\/strong><\/span><\/li>\n<li style=\"list-style-type: square; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong><span style=\"font-weight: 400;\">Choose <b>Magento<\/b> if you are looking for scalability, deeper customization, and more advanced SEO features. Most definitely, you&#8217;ll need professional help deploying and managing an eCommerce store on this platform. Good for <i>midsize<\/i> and <i>large<\/i> businesses.<\/span><\/strong><strong>\u00a0<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Whether you&#8217;re a novice eCommerce seller or just browsing the market for an alternative to your current platform, this post will walk you through some of the important steps when choosing between Shopify, WooCommerce, and Magento. All the information that you\u2019ll find here comes from our experience of deploying numerous eCommerce stores for our clients.&hellip;","protected":false},"author":4,"featured_media":7502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[13,10,51,55],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify vs WooCommerce vs Magento: Which Platform to Pick for Your Business? - MageCloud<\/title>\n<meta name=\"description\" content=\"Picking the most fitting CMS for your business demands time, planning, and budget. 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