{"id":6835,"date":"2021-08-25T19:31:51","date_gmt":"2021-08-25T16:31:51","guid":{"rendered":"https:\/\/magecloud.agency\/?p=6835"},"modified":"2024-04-04T14:37:37","modified_gmt":"2024-04-04T11:37:37","slug":"how-to-reduce-ecommerce-cart-abandonment","status":"publish","type":"post","link":"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/","title":{"rendered":"How to Reduce eCommerce Cart Abandonment [Guide]"},"content":{"rendered":"<div style=\"color: #333333;\">\n<p style=\"margin-bottom: 10pt;\"><span style=\"font-weight: 400;\">The average shopping cart abandonment rate globally is <em>69.80%<\/em>.<\/span><\/p>\n<p style=\"margin-bottom: 10pt;\"><span style=\"font-weight: 400;\">Do you know how much you lose? Have you also Googled \u2018How to reduce shopping cart abandonment\u2019 time and time again?<\/span><\/p>\n<p style=\"margin-bottom: 10pt;\"><span style=\"font-weight: 400;\">Now you\u2019re probably familiar with the standard tips and tricks. These mainly relate to <\/span>improving your checkout flow. Have you seen improvement? Or are you still in doubt about where or how to start?<\/p>\n<p style=\"margin-bottom: 10pt;\"><span style=\"font-weight: 400;\">We created a structured guide to <\/span><em><b>unique shopping cart recovery tactics <\/b><\/em><span style=\"font-weight: 400;\">for your benefit.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"margin-left: 10pt;\">\n<p style=\"color: #333333; font-size: 18pt; margin-bottom: 14pt;\"><strong>Table of contents:<\/strong><\/p>\n<ul>\n<li style=\"color: #333333; margin-bottom: 10pt;\"><a href=\"#what-is-shopping-cart-abandonment\"><strong><span style=\"font-size: 14pt;\">What Is Shopping Cart Abandonment<\/span><\/strong><\/a><br \/>\n<span style=\"color: #333333;\">\u25cc <\/span><a href=\"#types-of-abandonment\">Types of abandonment<\/a><br \/>\n<span style=\"color: #333333;\"> \u25cc <\/span><a href=\"#what-effect-does-shopping-cart-abandonment-have\">What effect does shopping cart abandonment have on eCommerce retailers?<\/a><\/li>\n<li style=\"color: #333333; margin-bottom: 10pt;\"><a href=\"#shopping-cart-abandonment-rate\"><strong><span style=\"font-size: 14pt;\">Shopping Cart Abandonment Rate<\/span><\/strong><\/a><br \/>\n<span style=\"color: #333333;\"> \u25cc <\/span><a href=\"#how-to-find-cart-abandonment-rate\">How do I find my cart abandonment rate?<\/a><br \/>\n<span style=\"color: #333333;\"> \u25cc <\/span><a href=\"#how-to-track-cart-abandonment-rate\">How <span data-preserver-spaces=\"true\">to track my cart abandonment rate?<\/span><\/a><br \/>\n<span style=\"color: #333333;\">\u25cc <\/span><a href=\"#average-cart-abandonment-rate\">What is the average cart abandonment rate?<\/a><br \/>\n<span style=\"color: #333333;\"> \u25cc <\/span><a href=\"#cart-abandonment-statistics\">Cart abandonment statistics<\/a><\/li>\n<li style=\"color: #333333; margin-bottom: 10pt;\"><a href=\"#reasons-for-shopping-cart-abandonment\"><strong><span style=\"font-size: 14pt;\">Reasons For Shopping Cart Abandonment and How to Fix It<\/span><\/strong><\/a><br \/>\n<span style=\"color: #333333;\">\u25cc <\/span><a href=\"#prices-or-product-quantity\"><span style=\"font-weight: 400;\">High prices or restrictions on product quantity<\/span><\/a><a href=\"#cart-abandonment-statistics\"><br \/>\n<\/a><span style=\"color: #333333;\"> \u25cc <\/span><a href=\"#unclear-pricing-or-extra-costs\">Unclear pricing or unexpected extra costs<\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\">\u25cc <\/span><a href=\"#mandatory-user-account\"><span style=\"font-weight: 400;\">A user account is mandatory<\/span><\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\">\u25cc <\/span><a href=\"#complicated-checkout-process\">A complicated, poorly optimised checkout process<\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\">\u25cc <\/span><a href=\"#lack-of-payment-options\">Lack of payment options<\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\">\u25cc <\/span><a href=\"#poor-shipping-and-delivery-times\">Poor shipping and long delivery times<\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\">\u25cc <\/span><a href=\"#return-and-refund-policy\">Ambiguous return and refund Policy<\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\"> \u25cc <\/span><a href=\"#lack-of-trust\">Lack of trust or payment security concerns<\/a><br \/>\n<span style=\"color: #333333;\">\u25cc <\/span><a href=\"#technical-issues\">Frustrating technical issues<\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\">\u25cc <\/span><a href=\"#discounts-or-promo-codes\">No discounts or promo codes to use<\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\">\u25cc <\/span><a href=\"#window-or-comparison-shopping\">Window or comparison shopping<\/a><a href=\"#Cart-Abandonment-Statistics\"><br \/>\n<\/a><span style=\"color: #333333;\">\u25cc <\/span><a href=\"#universe-is-chaotic\">Shoppers are human, and the universe is chaotic<\/a><\/li>\n<li style=\"color: #333333; margin-bottom: 10pt;\"><a href=\"#shopping-cart-recovery-tactics\"><strong><span style=\"font-size: 14pt;\">Shopping Cart Recovery Tactics<\/span><\/strong><\/a><br \/>\n<span style=\"color: #333333;\">\u25cc <\/span><a href=\"#abandoned-cart-emails\">Optimise and send abandoned cart emails<\/a><br \/>\n<span style=\"color: #333333;\"> \u25cc <\/span><a href=\"#abandonment-retargeting\">Retarget cart abandoners elsewhere<\/a><\/li>\n<li style=\"color: #333333; margin-bottom: 10pt;\"><a href=\"#recap\"><strong><span style=\"font-size: 14pt;\">Recap<\/span><\/strong><\/a><\/li>\n<\/ul>\n<\/div>\n<h2 style=\"margin-bottom: 16pt; margin-top: 60pt;\"><span style=\"color: #333333;\"><strong><a id=\"what-is-shopping-cart-abandonment\" style=\"color: #333333;\"><\/a><span style=\"color: #333333;\">What Is Shopping Cart Abandonment?<\/span><\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Imagine that you\u2019re filling up your shopping cart in a supermarket. You get distracted by something &#8211; maybe an unexpected phone call. You walk out of the store, forgetting all about your cart and your dinner. In the real world, you would only do this in an emergency. But in the world of eCommerce, it happens all the time.<\/span><\/span><\/p>\n<p style=\"margin-top: 10pt;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Shopping cart abandonment is one of the biggest problems an online business faces.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 16pt;\"><span style=\"color: #333333;\"><strong><span style=\"color: #333333;\"><a id=\"types-of-abandonment\"><\/a>Types of abandonment<\/span><\/strong><\/span><\/h3>\n<div class=\"row\">\n<div class=\"col-lg-6 mx-auto\">\n<p style=\"margin-bottom: 10pt;\"><span style=\"color: #333333;\"><em>Abandonment is an eCommerce term used to describe a visitor on a web page who leaves that page before completing the desired action.<\/em><\/span><\/p>\n<p style=\"margin-bottom: 10pt;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Cart (or basket) abandonment may be the most obvious. But there are different types of abandonment across various sectors:<\/span><\/span><\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\n<p>&nbsp;<\/p>\n<ul style=\"margin-left: 80pt; margin-right: 80pt; color: #333333;\">\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Booking abandonment<\/strong> <span style=\"font-weight: 400;\">refers to abandonment within the travel industry. Here, a customer has begun to book a flight, hotel, or other travel product but left without completing a purchase. <\/span><\/span><\/li>\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Form abandonment <span style=\"font-weight: 400;\">most commonly refers to abandoning forms for quotes or subscriptions. This typically occurs with financial products. However, online purchases also require some level of form completion. <\/span><\/strong><\/span><\/li>\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Browse abandonment <span style=\"font-weight: 400;\">is when a shopper views a product but never adds it to their cart.<\/span><\/strong><\/span><\/li>\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Cart abandonment <span style=\"font-weight: 400;\">is one step further. It occurs when a customer adds an item to their cart but doesn\u2019t go any further. The product remains in the cart until your site automatically clears the order. Or better, when you encourage a customer to come back and complete it.<\/span><\/strong><\/span><\/li>\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Checkout abandonment<\/strong>\u00a0<span style=\"font-weight: 400;\">is when a customer abandons a shopping cart during the checkout process.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 16pt;\"><span style=\"color: #333333;\"><strong><a id=\"what-effect-does-shopping-cart-abandonment-have\" style=\"color: #333333;\"><\/a><span style=\"color: #333333;\">What effect does shopping cart abandonment have on eCommerce retailers?<\/span><\/strong><\/span><\/h3>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 80pt; margin-right: 80pt; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\">The average <span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">eCommerce store loses 75% of their sales<\/span><\/mark><\/span> d<span style=\"font-weight: 400;\">ue to digital cart abandonment. It causes the whole eCommerce market to lose $18 billion in sales revenue each year.<\/span>\u00a0<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">In short,<\/span><em><b> three in every four shoppers leave their carts<\/b><\/em><span style=\"font-weight: 400;\"> instead of buying.<\/span><\/span><\/p>\n<p style=\"margin-bottom: 10pt;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Statista found that when UK shoppers abandon carts, less than a third return to buy the chosen products. Instead, a <\/span><\/span><a href=\"https:\/\/www.statista.com\/statistics\/991948\/what-shoppers-do-after-abandoning-their-cart-united-kingdom-uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quarter of them<\/span><\/a><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"> will buy an identical product from a competitor.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Let\u2019s take a closer look at the impact that cart abandonment has on the eCommerce business:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"margin-left: 80pt; margin-right: 80pt; color: #333333;\">\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>P<b>roduct unavailability and negative user experience. <\/b><span style=\"font-weight: 400;\">Genuine buyers may not be able to purchase if bots continue to load up shopping carts. Customers may shop at competitors\u2019 sites instead. Competitor shopping directly impacts sales on the targeted website.<\/span><\/strong><\/span><\/li>\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>S<b>kewed website analytics and reduced conversion rates. <\/b><span style=\"font-weight: 400;\">Fake leads impact traffic stats and campaign performance. They mislead advertisers and result in strategies based on incorrect metrics. <\/span><\/strong><\/span><\/li>\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>A <b>waste of time and effort.<\/b><span style=\"font-weight: 400;\">\u00a0Money spent on campaigns for bots could have been used to home in on qualified audiences. Your backend team can also waste much effort controlling heavy bot traffic on peak shopping days.<\/span><\/strong><\/span><\/li>\n<li style=\"list-style-type: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Loss <b>of revenue in pair with increasing investments. <\/b><span style=\"font-weight: 400;\">Due to spikes, business owners come to believe that their current business strategies are not working. Then, they invest more capital and effort in the wrong places.<\/span> <\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Yet, abandoned carts often indicate a website or customer experience problem. Find the root causes of this problem and fix them. Your abandonment rate will drop, and your revenue will skyrocket.<\/span><\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\"><\/div>\n<h2 style=\"margin-bottom: 16pt; margin-top: 60pt;\"><strong><span style=\"color: #333333;\"><a id=\"shopping-cart-abandonment-rate\"><\/a>Shopping Cart Abandonment Rate<\/span><\/strong><\/h2>\n<h3 style=\"margin-top: 16pt;\"><a id=\"how-to-find-cart-abandonment-rate\"><\/a><span style=\"color: #333333;\"><strong>How do I find my cart abandonment rate?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Cart abandonment rate is calculated as a percentage. It tells you what percentage of your shoppers add items to their cart but don\u2019t complete their checkout.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #333333;\">Here\u2019s how you can calculate your abandonment rate:<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\"><strong><span style=\"color: #333333;\"><span class=\"calculation part\">[1<\/span>\u00a0<span class=\"calculation sign\">&#8211;<\/span>\u00a0[\u00a0<span class=\"calculation part\">(#) completed purchases<\/span>\u00a0<span class=\"calculation sign\">\/<\/span>\u00a0<span class=\"calculation part\">(#) shopping carts created<\/span>\u00a0]]\u00a0<span class=\"calculation sign\">*<\/span>\u00a0<span class=\"calculation part\">100<\/span>\u00a0<span class=\"calculation sign\">=<\/span><\/span><\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong><span style=\"color: #333333;\"><span class=\"calculation answer\">(%) Shopping Cart Abandonment Rate<\/span><\/span><\/strong><\/h4>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol style=\"color: #333333;\">\n<li><span style=\"color: #333333;\">Divide the total number of completed purchases by the number of shopping carts created.<\/span><\/li>\n<li><span style=\"color: #333333;\">Subtract the result from one.<\/span><\/li>\n<li><span style=\"color: #333333;\">Multiply by 100.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"color: #333333;\">Here\u2019s how the math works:<\/span><\/strong><\/em><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><br \/>\n<span style=\"font-weight: 400;\">Let\u2019s take an example. You have 300 shopping carts initiated. But shoppers only made 200 purchases. In other terms, about 66% of your shoppers left without completing an order.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-58076 lazyloaded alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate-formula-bolt-1.png\" sizes=\"(max-width: 852px) 100vw, 852px\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate-formula-bolt-1.png 1536w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate-formula-bolt-1.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate-formula-bolt-1.png 750w\" alt=\"Shopping Cart Abandonment\" width=\"852\" height=\"542\" data-srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate-formula-bolt-1.png 1536w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate-formula-bolt-1.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate-formula-bolt-1.png 750w\" data-src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate-formula-bolt-1.png\" \/><\/p>\n<p><span style=\"color: #999999;\">[<a style=\"color: #999999;\" href=\"https:\/\/www.bolt.com\/resources\/cart-abandonment\/cart-abandonment-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source]<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">That\u2019s a lot of money left on the table, right? But, surprisingly, a 66% cart abandonment rate is pretty good compared to industry averages.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 16pt;\"><span style=\"color: #333333;\"><strong><a id=\"how-to-track-cart-abandonment-rate\" style=\"color: #333333;\"><\/a><span style=\"color: #333333;\">How to track my cart abandonment rate?<\/span><\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">To find your current rate, you can look at a handful of data sources:<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #333333; margin-bottom: 12pt; font-size: 22pt;\"><span style=\"color: #333333;\"><strong>Platform analytics<\/strong><\/span><\/h3>\n<p style=\"margin-bottom: 10pt; color: #333333;\">a) If you\u2019re using\u00a0<em><strong>Magento<\/strong>, <\/em>the default\u00a0Magento 2 offers an\u00a0<a href=\"https:\/\/docs.magento.com\/user-guide\/reports\/marketing-reports.html#abandoned-carts\" target=\"_blank\" rel=\"noopener noreferrer\">Abandoned carts report<\/a> (<em>Magento Admin Panel<\/em> &gt; <em>Reports &gt; Abandonment Carts<\/em>). <span style=\"font-weight: 400;\">The report lists all registered customers who have abandoned carts that are yet to expire.\u00a0<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The abandoned cart report grid lists the details below:<\/span><\/p>\n<ul style=\"color: #333333; margin-left: 40pt;\">\n<li style=\"color: #333333; list-style-type: circle;\">Customer Name<\/li>\n<li style=\"color: #333333; list-style-type: circle;\">Email Address<\/li>\n<li style=\"color: #333333; list-style-type: circle;\">Number of products in the cart<\/li>\n<li style=\"color: #333333; list-style-type: circle;\">Cart Subtotal<\/li>\n<li style=\"color: #333333; list-style-type: circle;\">Applied Coupon<\/li>\n<li style=\"color: #333333; list-style-type: circle;\">Date created<\/li>\n<li style=\"color: #333333; list-style-type: circle;\">Date of the last update<\/li>\n<li style=\"color: #333333; list-style-type: circle;\">IP address<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Moreover, the Magento connector allows you to enroll your abandoned carts into an Engagement Cloud program. You can now execute an omnichannel strategy. The connector also allows you to send an abandoned cart email series to recapture lost conversions.<\/span><\/span><\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\"><\/div>\n<p><span style=\"color: #333333;\">b) If you\u2019re using <strong><em>Shopify<\/em><\/strong>, you can quickly access all the numbers you need under <\/span><a href=\"https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/shopify-reports\/report-types\/behaviour-reports\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Analytics &gt; Reports.<\/strong><\/em><\/a><span style=\"color: #333333;\"> Look for (1) the total number of sessions where a customer added a product to the cart. And (2) the total number of sessions where a customer purchased a product.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong><br \/>\n<\/strong>c) If you\u2019re using <strong><em>WooCommerce<\/em><\/strong>, you might need to install a plugin, for example, <\/span><a href=\"https:\/\/woocommerce.com\/products\/woocommerce-cart-reports\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><em><strong>Cart Reports.<\/strong><\/em><\/a><span style=\"color: #333333;\">\u00a0<span style=\"font-weight: 400;\">This plugin allows you to view your rate and metrics, such as most abandoned products.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #333333; margin-bottom: 12pt; font-size: 22pt;\"><strong>Google Analytics<\/strong><\/h3>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">If you have the Enhanced Ecommerce feature turned on in Google Analytics, you can also access your rate there. If you\u2019ve set up <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1009612?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce tracking in Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">, you don\u2019t have to do the match yourself.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin-right: 80px;\"><span style=\"color: #333333;\" data-preserver-spaces=\"true\"><span style=\"font-weight: 400;\">Google Analytics automatically tracks and calculates the conversion and abandonment rates for you. Just navigate to<\/span> <strong><em>Conversion -&gt; Ecommerce -&gt; Shopping Behavior<\/em><\/strong>, and you\u2019ll find the numbers you need.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><img decoding=\"async\" class=\" wp-image-7268 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/shoppin-behaviour-GA.png\" alt=\"\" width=\"326\" height=\"283\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/shoppin-behaviour-GA.png 498w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/shoppin-behaviour-GA-300x260.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/shoppin-behaviour-GA-22x19.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/shoppin-behaviour-GA-36x31.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/shoppin-behaviour-GA-48x42.png 48w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-top: 26pt; margin-bottom: 10pt;\"><strong>Shopping Behavior Report<\/strong><\/h4>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">In the Shopping Behaviour report, you\u2019ll see a funnel report that tracks five main activities:<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol style=\"color: #333333; margin-left: 40pt;\">\n<li>All Sessions = visits to your site<\/li>\n<li>Product Views<\/li>\n<li>Add to Cart<\/li>\n<li>Check-Out Sessions<\/li>\n<li>And Sessions with complete Transaction<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-7267 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/GA-ecommerce-data.png\" alt=\"\" width=\"800\" height=\"365\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/GA-ecommerce-data.png 2126w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/GA-ecommerce-data-300x137.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/GA-ecommerce-data-768x350.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/GA-ecommerce-data-1024x467.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/GA-ecommerce-data-22x10.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/GA-ecommerce-data-36x16.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/GA-ecommerce-data-48x22.png 48w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\"><span style=\"font-weight: 400;\">The numbers at the top of each column represent each activity\u2019s count. The numbers at the bottom represent each step\u2019s drop-off. In the example, cart and checkout abandonment are not too bad. But at the same time, browse abandonment is shocking.<\/span><\/span><\/p>\n<h4 style=\"color: #333333; margin-top: 26pt; margin-bottom: 10pt;\"><strong>Analyse the purchase funnel by segments<\/strong><\/h4>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\"><span style=\"font-weight: 400;\">Another powerful feature of the Shopping Behaviour Report is that it allows you to break down the purchase funnel by segments. Right below the funnel chart, you\u2019ll see a table like this.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<figure class=\"wp-caption alignnone\" style=\"width: 800px;\" aria-describedby=\"caption-attachment-6143\"><figcaption class=\"wp-caption-text\"><img loading=\"lazy\" decoding=\"async\" width=\"1842\" height=\"846\" class=\"aligncenter size-full wp-image-7269\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandoment-by-user.png\" alt=\"\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandoment-by-user.png 1842w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandoment-by-user-300x138.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandoment-by-user-768x353.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandoment-by-user-1024x470.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandoment-by-user-22x10.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandoment-by-user-36x17.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandoment-by-user-48x22.png 48w\" sizes=\"(max-width: 1842px) 100vw, 1842px\" \/><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #333333;\" data-preserver-spaces=\"true\"><span style=\"font-weight: 400;\">By default, it breaks down the data by user type. However, you can choose to break down the data in various ways. By <\/span><i><span style=\"font-weight: 400;\">geographic location, device type, campaign medium\/source<\/span><\/i><span style=\"font-weight: 400;\">, etc. Then you can compare shopping behaviour among different segments.<\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><a id=\"average-cart-abandonment-rate\"><\/a><span style=\"color: #333333;\"><strong>What is the average shopping cart abandonment rate?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The average online shopping cart abandonment rate is 69.80%. Based on data from 44 different studies analysed by the <\/span><\/span><span style=\"font-weight: 400;\">Baymard Institute<\/span><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">. The percentage of abandoned carts ranges from as low as 57.60% to as high as 84.27%<\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">It differs by device. Mobile has the highest percentage of abandoned carts. (Barilliance, 2018):<\/span><\/span><\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li>&#8211; Desktop: <strong><em>73%<\/em><\/strong><\/li>\n<li>&#8211; Mobile:\u00a0<strong><em>85.65%<\/em><\/strong><\/li>\n<li>&#8211; Tablets:\u00a0<strong><em>80.74%<\/em><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Lots of factors play a role in cart abandonment. Therefore, rates will vary according to:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"margin-left: 80pt; margin-right: 80pt; color: #333333;\">\n<li style=\"list-style: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Industry \/ niche \/ business type. <\/strong><\/span><span style=\"font-weight: 400;\">For example, abandonment is most common in the automotive, finance, travel, and charity sectors. On the other hand, gaming and the fashion industry show lower abandonment rates.<\/span>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">C<span style=\"font-weight: 400;\">art abandonment was 84.51% in retail,<\/span><\/span><\/mark><\/span><\/span>\u00a0<span style=\"font-weight: 400;\">whereas the rate was 79.95% in the travel industry. The abandonment rate was only 67.92% for insurance but a stunning 96.88% for automotive. <\/span><\/span><span style=\"color: #808080;\">[<span style=\"color: #999999;\">Source:<a style=\"color: #999999;\" href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> Statista<\/a><\/span><\/span><span style=\"color: #808080;\">] <\/span><\/li>\n<\/ul>\n<\/div>\n<\/li>\n<li style=\"list-style: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Location. <\/strong><span style=\"font-weight: 400;\">Asia and the Pacific Islands have the highest abandonment rates. In the middle, we find the Middle East, Latin America, and North America. Europeans have the lowest cart abandonment rates.<\/span><\/span><\/li>\n<li style=\"list-style: circle; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><strong>Season \/ day of the week \/ the time of the day. <\/strong>D<span style=\"font-weight: 400;\">ecember is the month where cart abandonment is at its highest. Abandonment rates for checkout pages rise on Fridays, Saturdays, Sundays, and between 6 and 9 pm.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The average rate depends on different factors. That\u2019s why we caution against using any of these numbers as a benchmark.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">It\u2019s better to set a moving target and say that a<\/span> <span style=\"color: #333333;\"><span style=\"color: #808080;\"><span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">good abounded cart in your particular business case is one that\u2019s always improving.<\/span><\/mark><\/span><\/span><\/span>\u00a0<span style=\"font-weight: 400; color: #333333;\">Lower than last month\u2019s and trending the right way over time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 14pt; margin-top: 16pt; margin-bottom: 10pt; color: #333333;\"><strong>Let\u2019s do the math.<\/strong><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Imagine your rate is 65% (pretty good so far!). Let\u2019s say you have 167 carts and 100 transactions per month, and your average order value is $1000. So, your monthly revenue is $100,000. If you improve your rate to 60%, your monthly revenue will increase by ((65\/60)-1)% =8.333%. Thus, you\u2019d see an <\/span><b><i>extra $8,333 in revenue per month<\/i><\/b><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Your abandonment rate works as a negative multiplier to your sales. The lower it is, the more benefit you will get from improving it. $8333\/month from improving your abandonment rate by just 5%! <\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Now, imagine what happens if you improve that rate a little every month.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><a id=\"cart-abandonment-statistics\"><\/a><strong>Cart abandonment statistics<\/strong><\/h3>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Here are some sobering data for eCommerce marketers:<\/span><\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: circle;\">The global cart abandonment rate is 75.52%.<\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">The travel sector has one of the highest abandonment rates of any eCommerce vertical. Almost 85%!<\/span><span style=\"color: #999999;\">\u00a0[<a style=\"color: #999999;\" href=\"http:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">source]<\/a><\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">Abandonment costs e-marketers about 2 to 4 trillion per year.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">12% of people abandon a form during an online checkout if there aren\u2019t any trust badges.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">29% of people cite security reasons as a concern when it comes to completing online forms.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">23% of people won\u2019t fill out your checkout form if you make them create an account.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><b>80% of shoppers will not buy unless there is a<\/b><span style=\"font-weight: 400;\"> hassle-free return policy.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">More than <\/span><b>67% of site visitors will abandon your form forever<\/b><span style=\"font-weight: 400;\"> if they encounter any complications.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">The top 3 reasons for abandonment are: 1) Unexpected costs (shipping, taxes, fees). 2) Account creation required. 3) A complicated checkout flow process.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">Nearly 40% of surveyed consumers responded that they never intended to purchase. Instead, they were just browsing.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\">U.S. retailers spend approximately <span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">$23.50 billion on digital ads per year to drive traffic to their eCommerce websites, but the average conversion rate\u00a0hovers around 2.68%<i>.<\/i><\/span><\/mark><\/span><\/span><\/span><span style=\"color: #808080;\"> [<span style=\"color: #999999;\">Source: Invespcro<\/span><\/span><span style=\"color: #808080;\">] <\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The statistics help show us what abandonment reasons we should pay attention to. The critical takeaway here is that abandonment kills conversions.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">These shopping cart abandonment statistics prove you\u2019re leaving money on the table. People are already visiting your website. They view products without putting them in their cart. They put products in their cart without checking out.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Complicated checkout processes, unclear pricing, and high shipping costs drive shopper exits.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\">The good news? It\u2019s preventable.<\/p>\n<h2 style=\"margin-bottom: 16pt; margin-top: 60pt; color: #333333;\"><strong><a id=\"reasons-for-shopping-cart-abandonment\"><\/a>Reasons For Shopping Cart Abandonment and How to Fix It<\/strong><\/h2>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">You\u2019ll never be able to eliminate cart abandonment. But start by learning what causes shoppers to abandon their purchases. Then, you can address it to improve your conversion rate.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Every eCommerce store is different, but here are some common reasons why carts are abandoned.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Let\u2019s dig into some of the <\/span><b>specific triggers for shopping cart abandonment:<\/b><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><a id=\"prices-or-product-quantity\"><\/a><span style=\"color: #333333;\"><strong>&#8211; <b>High prices or restrictions on product quantity<\/b><\/strong><\/span><\/h4>\n<p style=\"margin-top: 6pt; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Users on the web often \u2018comparison shop\u2019 to find the best deals. Unfortunately, these shoppers are price sensitive and will leave your store for a lower-priced option.<\/span><\/span><\/p>\n<p style=\"margin-bottom: 10pt;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Also, shoppers get dissuaded if they add items to their cart only to find out later that they can\u2019t buy them. Either because the item is out of stock or due to restrictions on how much each person can purchase.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p style=\"margin-top: 6pt; margin-bottom: 10pt;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">You can help prevent customers from jumping ship. Offer special discounts and coupon codes.<\/span><\/span><\/p>\n<p style=\"margin-bottom: 10pt;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Be upfront about product availability and quantity limits. It helps set expectations that a product might have limited availability. This reduces consumer frustration.<\/span><\/span><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><span style=\"color: #333333;\"><strong>&#8211; <a id=\"unclear-pricing-or-extra-costs\"><\/a>Unclear pricing or unexpected extra costs<\/strong><\/span><\/h4>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Non-product costs matter, whether shipping costs, import taxes, currency conversions, or extra fees. Together, they play a decisive role in determining whether it\u2019s worth buying from an online retailer. The shock of unexpected costs usually occurs after shoppers have entered their shipping information. Once they see the fees, they may re-evaluate their purchase and abandon their carts. <\/span><\/span><\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\">These unexpected costs are the <span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\"><span style=\"color: #ffffff;\">reason 49% of high-intent shoppers abandon their carts<\/span><\/span><\/mark><\/span><\/span>. [Source: Baymard Institute]<\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\"><span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\"><span style=\"color: #ffffff;\">68% of US shoppers<\/span><\/span><\/mark><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"color: #333333;\">\u00a0say they won\u2019t purchase at least half the time if there\u2019s no free shipping.<\/span><\/span><span style=\"color: #333333;\">\u00a0<\/span>[Source: Digitalcommerce360]<br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Make shipping and all extra costs explicit<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Be transparent about all costs <\/span><b><i>before<\/i><\/b><span style=\"font-weight: 400;\"> the customer reaches the final checkout flow.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">List shipping costs early in the funnel. If you offer free shipping, emphasise this in a free shipping bar at the top of each page. Or, if you can\u2019t offer free shipping, make shipping costs explicit on product detail pages. Then, potential customers won\u2019t be surprised at checkout.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Offer flat-rate shipping<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">If you can\u2019t offer free shipping, consider flat-rate shipping. For example, \u201c<\/span><i><span style=\"font-weight: 400;\">$9 flat-rate shipping in the US<\/span><\/i><span style=\"font-weight: 400;\">.\u201d Of course, some shoppers won\u2019t want to pay for it. However, by listing this cost upfront, the customer avoids an unpleasant surprise.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Offer free (or discount) shipping<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Consider offering free delivery to customers. If you do, display it prominently in your checkout process. Bake shipping costs into product prices. Variants on free shipping are: 1) Across-the-board free shipping. 2) Geographically bound shipping (\u201c<\/span><i><span style=\"font-weight: 400;\">Free shipping in the US<\/span><\/i><span style=\"font-weight: 400;\">\u201d). 3) Free shipping once customers reach a minimum order value (\u201c<\/span><i><span style=\"font-weight: 400;\">Free shipping for all orders over $29<\/span><\/i><span style=\"font-weight: 400;\">\u201d). An upside of the latter model: Fewer small orders while you reward customers if they put more items into their cart to reach the threshold.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">You can compare prices between carriers to find the best price, but don\u2019t forget about service quality.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Whether or not you can offer free shipping to customers, there are workarounds to reduce the cost: <\/span><\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">First, use lightweight packing materials to reduce weight.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">Second, use carrier-provided packaging if possible.<\/span><\/li>\n<li style=\"color: #333333; list-style: circle;\"><span style=\"font-weight: 400;\">Third, offer free local delivery or pickup.<\/span><\/li>\n<\/ul>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><a id=\"mandatory-user-account\"><\/a><strong>&#8211; A user account is mandatory<\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">First-time customers of your online store want a fast, friction-free checkout experience. Time-consuming fields aren\u2019t essential to buying an item online. There are advantages to customers having an account. But requiring users to create an account adds an unnecessary extra step to the checkout flow. Regard it as a secondary conversion not comparable to the purchase. One of the leading causes of shopping cart abandonment is the lack of a guest checkout option.<\/span><\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\">According to Baymard Institute, <span style=\"font-weight: 400;\">visitors\u2019 number two reason for abandoning their carts was \u201cthe site wanted me to create an account.\u201d<\/span> <span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">24%\u00a0of potential customers\u00a0<em>who wanted to purchase<\/em> left<\/span><\/mark><\/span>.<br \/>\n<\/span><\/span><span style=\"color: #808080;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Offer a guest checkout option<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The success of your online store depends on the checkout experience.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Give shoppers a guest checkout option that doesn\u2019t require them to sign up or log in. You avoid losing a quarter of your purchase-ready site visitors.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">While, yes, a sign-up helps you collect valuable customer data, it\u2019s not a good idea <\/span><i><span style=\"font-weight: 400;\">to force customers<\/span><\/i><span style=\"font-weight: 400;\"> to do this.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">You will have to sacrifice some of the sweet data marketers crave by offering guest checkout. However, you\u2019ll also <\/span><b><i>make things easier for your customers.<\/i><\/b><span style=\"font-weight: 400;\"> A smooth experience means a higher conversion rate. Also, there is a better chance that they will return to your shop.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The easier you make it for people to buy from you, the more sales you\u2019ll make. You\u2019ll still receive their email even if they check out as a guest. You can always prompt them to create an account later.<\/span><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><a id=\"complicated-checkout-process\"><\/a><strong>&#8211; A complicated<b>, poorly optimised checkout process<\/b><\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Online shoppers want to cross the finish line as quickly and efficiently as possible. They will abandon the checkout flow if it is too complex or time-consuming. And not only this time. It will deter them from ever purchasing on your site again.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">All customer personal data (name, birthday, address, etc.) help you understand the customer. But as a retailer, you should prefer a sale to gaining information about the customer. <\/span><\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">An average large-sized eCommerce business can gain a<\/span> <span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">35.26% increase in conversion rate with a better checkout design<\/span><\/mark><\/span>. <span style=\"color: #808080;\">[Source: Baymard Institute]\u00a0<\/span><br \/>\n<\/span><\/span><span style=\"color: #808080;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">With a poorly optimised checkout, potential customers experience unnecessary friction and confusion. For example:<\/span><\/p>\n<ul style=\"color: #333333; margin-left: 20pt; margin-bottom: 10pt;\">\n<li style=\"list-style: circle;\">Difficulty updating or adjusting cart items<\/li>\n<li style=\"list-style: circle;\">Ambiguity around what\u2019s in the cart<\/li>\n<li style=\"list-style: circle;\">Unclear next steps<\/li>\n<li style=\"list-style: circle;\">Unclear sense of progress (i.e. no progress indicator)<\/li>\n<li style=\"list-style: circle;\">Too many form fields<\/li>\n<li style=\"list-style: circle;\">Distracting banner notices or ill-timed pop-ups<\/li>\n<li style=\"list-style: circle;\">Confusing error messages, etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix: Step 1. Audit<\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The best way to uncover these issues is through an audit. Some practical options include:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Pathway analysis<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Pop into Google Analytics and use the reports to figure out <\/span><i><span style=\"font-weight: 400;\">where<\/span><\/i><span style=\"font-weight: 400;\"> customers are leaving. The Goal Flow Report, Users Flow Report, and the Enhanced Ecommerce feature can all come in handy here.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Comb through feedback\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Look through records of wherever customers engage with you to figure out <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> those drop-offs might be happening. For example, are there any recurring checkout complaints? Check your live chat logs, SMS, support emails, and social media tags. Look for and systematically document any trends.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">User testing<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Form hypothesises based on your analysis and feedback. Then, have them tested via user testing services. You can also DIY your user testing. Gather a group of potential customers who fit your persona and have never seen your site before. Then, ask them to walk through the checkout flow. Ask them to talk you through what they find helpful or confusing. A workshop like this can provide stunning insights into what your customers are thinking. <\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">First, you find out where consumers are getting stuck in the checkout flow. Then, you can begin testing improvements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote style=\"background: #EFF1FA; color: white; margin: 40px 260px 40px 0px; padding: 40px 40px 80px 40px;\">\n<ul style=\"color: #333333; margin-left: 20px; margin-top: 15px;\">\n<li style=\"margin-left: 20px; list-style: square; margin-bottom: 20px;\"><span style=\"color: #333333;\">We at MageCloud offer a <b><i>free 30-minute website perfomance audit\/consultation<\/i><\/b> to help you optimise your eCommerce store.<\/span><\/li>\n<\/ul>\n<div class=\"button_bluetowhite\" style=\"margin-left: 20px;\"><a href=\"https:\/\/magecloud.agency\/contacts\/\">Get Your Free Website Audit<\/a><\/div>\n<p>&nbsp;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix: Step 2. Optimise<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Make Navigation Between Cart and Store Effortless<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The easier you make it for customers to move between their cart and your store, the more likely they will stick with it and check out.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Help your customers to navigate your site. The navigation options between your checkout and product pages should be intuitive and logical. The more work you force prospective customers to do, the less likely they will cross the line and convert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Use One-click checkout<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">One way to simplify the checkout flow for users is to offer a seamless one-click checkout.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Save Cart for Later<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Another helpful tactic is allowing shoppers to save their carts for later. Make it effortless for customers to save \u2013 and later return to \u2013 their carts-in-progress.<\/span><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><a id=\"lack-of-payment-options\"><\/a><span style=\"color: #333333;\"><strong>&#8211; Lack of payment options<\/strong><\/span><\/h4>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Customers often have strong preferences as to how they would like to pay. They only complete a purchase if there is a payment method that seems convenient to them. Whether it\u2019s PayPal, Apple Pay, or a buy now, pay later option.<\/span><\/span><\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\"><span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">7% of people abandoned their shopping cart<\/span><\/mark><\/span>\u00a0because the retailer didn\u2019t offer enough payment methods.<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Offer alternative payment options\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Long gone are the days of customers having to enter their card details into their browser.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Credit card payment options are a no-brainer. But today, consumers have more payment choices than ever. PayPal is still going strong. However, mobile payment systems are becoming increasingly popular, particularly among younger demographics.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Amongst some of the most popular payment methods are:<\/span><\/p>\n<ul style=\"margin-left: 20pt; color: #333333;\">\n<li style=\"list-style: circle;\">Shopping apps (Shop Pay and PayPal)<\/li>\n<li style=\"list-style: circle;\">Digital wallets (Apple Pay, Samsung Pay, and Google Pay)<\/li>\n<li style=\"list-style: circle;\">Buy now, pay later (Shop Pay Installments, Klarna, Four, and AfterPay). This payment method has grown by 215% in 2021.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">By offering more payment options, you\u2019re giving your customers what <\/span><i><span style=\"font-weight: 400;\">they<\/span><\/i><span style=\"font-weight: 400;\"> want.<\/span><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>&#8211;<a id=\"poor-shipping-and-delivery-times\"><\/a><\/strong><strong> <b>Poor shipping and long delivery times<\/b><\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Shoppers expect delivery of their items within a reasonable timeframe. If they must wait too long, the value of shopping online over going into a store diminishes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Shoppers want to know when they will receive their order. So, let them know the delivery times as soon as possible.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Implement a messaging system that notifies them that their order is on its way. Using their email, you can automate this process with the help of email service providers.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">If you use <\/span><b><i>WordPress<\/i><\/b><span style=\"font-weight: 400;\"> for your e-commerce store, you can also install order tracking plugins that allow them to check the status of their package.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Don\u2019t forget to make sure that tracking numbers or codes from your carrier are accurate.<\/span><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>&#8211;<a id=\"return-and-refund-policy\"><\/a><\/strong><span style=\"color: #333333;\"><strong> Ambiguous return and refund policy<\/strong><\/span><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Customers often get information on return policies and warranties after adding items to their cart. Shoppers want to know that should anything go wrong with the product, they can quickly return it to the retailer and receive a refund.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Returns policies are essential even before purchase. Shoppers want to know that they have options for items they buy online. For example, returning it for a full refund if it\u2019s different from what they expected.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Highlight your returns policy\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\"><span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">Around 1 in 10 cart abandonments<\/span><\/mark><\/span> happen because the shopper wasn\u2019t satisfied with the returns policy.<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Offer a no-questions-asked money-back guarantee (or a similar offer of assurance). This reduces the potential objections a prospect might have about buying from you. Even if you already have an incredible return policy, showcase it mid-checkout. Put it front-and-center! Don\u2019t hide it in the depths of a terms and conditions page.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Do whatever you can to make customers feel better about buying from you.<\/span><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>&#8211;<a id=\"lack-of-trust\"><\/a><\/strong><span style=\"color: #333333;\"><strong> Lack of trust or payment security concerns<\/strong><\/span><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Buying stuff online is normal, but customers are still (rightfully) wary of sending money to a brand they\u2019ve just met.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Most web users are very cautious about online payments. They aren\u2019t always comfortable providing credit card info online. They will not follow through with their purchase if they don\u2019t feel safe or have concerns about their payment data security.<\/span><\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #808080;\"><span style=\"color: #333333;\">17% of people abandon their online shopping carts because they <span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8; color: white;\"><span style=\"color: #ffffff;\">dodn\u2019t trust the site with their credit card information<\/span><\/mark><\/span>. <\/span><\/span><span style=\"color: #808080;\">[<span style=\"color: #999999;\">Source: <a style=\"color: #999999;\" href=\"https:\/\/www.shopify.com\/blog\/shopping-cart-abandonment\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Shopify<\/a><\/span><\/span><span style=\"color: #808080;\">] <\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Use a trustworthy eCommerce platform<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The journey to recouping lost eCommerce revenue doesn\u2019t start at the checkout page. The entire user experience influences how likely a customer is to buy. Like with people, customers judge websites very quickly. Therefore, success is rooted in choosing the <\/span><a href=\"https:\/\/magecloud.agency\/ultimate-guide-to-magento-and-shopify\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">best eCommerce platform for your store<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Consider any apps that can reduce cart abandonment across your entire eCommerce site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Install an SSL certificate<\/span><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Use Appropriate trust badges\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\">These includes:<\/p>\n<ul style=\"color: #333333; margin-left: 10pt;\">\n<li style=\"color: #333333; margin-bottom: 6pt;\"><strong> &#8211; Transaction forms. <\/strong><span style=\"font-weight: 400;\">By asking your customers to fill out a transaction form, you ask them to trust you with their personal and credit information. Thus, you should use your transaction forms as an opportunity to build and establish trust. Include trust signals such as security logos in a prominent position. Also, make sure the logos are recognisable and commonplace.<\/span><\/li>\n<li style=\"color: #333333; margin-bottom: 6pt;\"><strong> &#8211; Footer signals. <\/strong><span style=\"font-weight: 400;\">Real businesses have identifiers like an address, a phone number, and a company ID. List these in your footer to signal to customers that you\u2019re legit.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Highlighting customer testimonials and product reviews<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Compared to a product with zero reviews, shoppers are <\/span><span style=\"font-weight: 400;\">270% more likely to purchase a product with 5+ reviews<\/span><span style=\"font-weight: 400;\">. We believe other shoppers more readily than we believe sellers. <\/span><span style=\"font-weight: 400;\">Collect great reviews<\/span><span style=\"font-weight: 400;\">, testimonials, social media clips, and further social proof for your Product and Product Detail pages. Then, you can build trust that carries through checkout and beyond.<\/span><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>&#8211;<a id=\"technical-issues\"><\/a><\/strong><span style=\"color: #333333;\"><strong> Frustrating technical issues<\/strong><\/span><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">A slow, buggy, or unstable eCommerce site will cause shoppers to get frustrated and leave.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\">For example:<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: circle;\">Slow load times<\/li>\n<li style=\"color: #333333; list-style: circle;\">The website crashed<\/li>\n<li style=\"color: #333333; list-style: circle;\">Payment processing glitches<\/li>\n<li style=\"color: #333333; list-style: circle;\">Poor mobile responsiveness<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Shoppers are less likely to enter their payment information after experiencing an unexpected crash or slow page load times. They fear that they\u2019ll be double-charged for the purchase or that their payment might fail. Unfortunately, this fear is persistent, and they will also be less likely to revisit your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Use a trustworthy eCommerce platform<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Monitor your analytics and perform regular reviews of the checkout process. Ensure that there are no technical issues or glitches. Also, ensure that the code on your checkout page is optimised.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">At best, user experience issues make the shopper reluctant to try checking out again. At worst, they diminish the shopper\u2019s faith in your ability to process their order or manage their credit card information. \u201cWhat if they double-charge my card?\u201d If customers are afraid, they will seek a more stable site.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Make sure to regularly test your site in various browsers (Chrome, Safari, etc.). Test on different device sizes and both fast and slow internet connections. Usability issues are often best monitored and prevented by development teams. Therefore, you should also ensure that you have someone monitoring site updates, page load times, and bug reports.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Optimise your page load times<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">eCommerce shopping cart conversion rates drop 7% for every one-second delay in a page\u2019s load time.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">It is easier to optimise some on-page technical elements than others. For example, your images should be as optimised as possible. Then you maintain the crucial balance between quality and speed. You can also limit the use of ad network trackers, poorly implemented tags, social plugins, and other bloat. Both will increase your page load times.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">If you\u2019re aware of an inevitable delay when processing payments, consider introducing a visual representation of the delay. For example, a loading bar or progress indicator that assures customers that something is happening.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 6pt;\"><strong><span style=\"font-size: 14pt;\">Optimise all possible bugs\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<blockquote style=\"background: #EFF1FA; color: white; margin: 40px 300px 80px 0px; padding: 40px 200px 80px 40px;\">\n<p style=\"color: #333333; margin-bottom: 16px;\"><span style=\"font-weight: 400;\">Refer to our detailed guide: M<\/span>agento Technical SEO Issues You Shouldn\u2019t Be Ignoring<\/p>\n<div class=\"button_bluetowhite\">\n<p style=\"color: #ffffff;\"><a href=\"https:\/\/magecloud.agency\/magento-technical-seo-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">LEARN MORE<\/a><\/p>\n<\/div>\n<\/blockquote>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>&#8211;<a id=\"discounts-or-promo-codes\"><\/a><\/strong><span style=\"color: #333333;\"><strong> No discounts or promo codes to use<\/strong><\/span><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Shoppers often find themselves inundated with offers and promotions from multiple retailers. Deal-seekers may expect your store to offer similar discounts. If you don\u2019t, they may choose to buy from your competitor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Many shoppers pause when they see an empty \u201capply coupon\u201d field at checkout. The bare field whispers, \u201cthere\u2019s a discount out there; you just have to go and find it.\u201d It\u2019s a typical situation with bargain-hunter shoppers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Depending on how often you offer coupons or discounts, you have a few different options:<\/span><\/p>\n<ul style=\"margin-left: 20pt; color: #333333;\">\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><strong>Place the field low. <span style=\"font-weight: 400;\">If you frequently offer coupons or promos, place the code field at the end of the checkout process or below the required fields.<\/span><\/strong><\/li>\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><strong>Provide codes on-site.<\/strong>\u00a0<span style=\"font-weight: 400;\">Instead of sending shoppers to Google, keep them on a site with a link to \u201cfind an offer,\u201d \u201csee all active offers,\u201d or a relevant promotional bar on checkout pages.<\/span><\/li>\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><strong>Pre-apply codes.<\/strong>\u00a0<span style=\"font-weight: 400;\">If you\u2019re using a promotional code to drive traffic from email to a product page, pre-populate the promo field with this code. Don\u2019t send shoppers back to their email where they may get lost. You can also pre-apply the code based on qualifying cart items.<\/span><\/li>\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><strong>Collapse the field. <\/strong><span style=\"font-weight: 400;\">For brands who send codes less frequently, consider collapsing the field in addition to placing it low. A collapsed field will only expand when customers click it. Then it looks less like an enticing blank that they need to fill in.<\/span><\/li>\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><strong>Remove the field entirely.<\/strong>\u00a0<span style=\"font-weight: 400;\">The discount code field is a default setting for most eCommerce platforms. But if you never offer discounts or promo codes, there\u2019s no reason to leave this field in your checkout. Remove it.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>&#8211;<a id=\"window-or-comparison-shopping\"><\/a> Window or<\/strong> <strong>comparison shopping<\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Visitors, who are \u201cjust-looking\u201d or Lookers, aren\u2019t there to buy; they\u2019re there to window shop. The Baymard Institute estimates that as many as <\/span><strong>58.6% of US shoppers abandon carts<\/strong><span style=\"font-weight: 400;\"> because they\u2019re simply browsing. They are researching to buy later or doing comparison shopping. Thanks to the internet and the rise of mobile commerce, customers have access to many options when shopping online. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix<\/strong><\/h4>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><span style=\"font-weight: 400;\">Display any actual notices about limited availability or low stock.<\/span><\/li>\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><span style=\"font-weight: 400;\">List any promotions, such as bundles, to encourage purchase.<\/span><\/li>\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><span style=\"font-weight: 400;\">Capture their email and re-engage them with a cart recovery email.<\/span><\/li>\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><span style=\"font-weight: 400;\">Retarget the Looker through ads over the next few days.<\/span><\/li>\n<li style=\"list-style: circle; margin-bottom: 6pt;\"><span style=\"font-weight: 400;\">Add an option to \u201csave cart\u201d for later.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>&#8211;<a id=\"universe-is-chaotic\"><\/a> Shoppers are human, and the universe is chaotic<\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The last group of reasons why shoppers abandon carts is a catch-all. While it feels good to sort human behaviour as we did above, the gritty truth is that humans are unpredictable. There are plenty of other reasons someone ditches a cart \u2014 and many of those aren\u2019t solvable.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\">For example:<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"list-style: circle;\">A phone call came through<\/li>\n<li style=\"list-style: circle;\">The oven timer went off, or the washing machine finished<\/li>\n<li style=\"list-style: circle;\">The credit card is somewhere across the house<\/li>\n<li style=\"list-style: circle;\">The dog or cat just threw up on the carpet<\/li>\n<li style=\"list-style: circle;\">A phone call came through<\/li>\n<li style=\"list-style: circle;\">The kids got home from school<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">And as many other reasons as you can imagine. The point is that you can\u2019t account for every irrational quirk of human nature and the universe, nor should you try to.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Remember, you\u2019re not trying to <\/span><i><span style=\"font-weight: 400;\">eliminate <\/span><\/i><span style=\"font-weight: 400;\">cart abandonment; you\u2019re trying to <\/span><i><span style=\"font-weight: 400;\">improve your specific rate<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #333333; margin-bottom: 12pt; font-size: 24pt;\"><strong>+ How to fix: fixing is not possible!<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Can you reduce chaos in the universe?<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">No. Don\u2019t try.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">However, there are a few other practical ways to decrease cart abandonment. Some of them may also help recapture this type of lost conversion.<\/span><\/p>\n<hr class=\"dotted\" style=\"border-top: 3px dotted #EFF1FA; margin-top: 30pt; margin-bottom: 30pt;\" \/>\n<h2 style=\"margin-bottom: 16pt; margin-top: 60pt;\"><a id=\"shopping-cart-recovery-tactics\"><\/a><span style=\"color: #333333;\"><strong>Shopping Cart Recovery Tactics<\/strong><\/span><\/h2>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Your potential customers abandon their shopping carts for many different reasons. If you address those issues as early as possible, it will result in reduced shopping cart abandonment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Reducing your shopping cart abandonment rate will be an ongoing process.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><strong>Step 1. Analyse user behavior for conversion funnel leaks. <\/strong><span style=\"font-weight: 400;\">Tools like Google\u2019s Advanced Ecommerce Analytics can help you create comprehensive conversion funnels. There, you can map out exactly where shoppers are dropping off.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><strong>Step 2. Collect customer feedback about pain points. <\/strong>D<span style=\"font-weight: 400;\">on\u2019t be afraid to ask both converted shoppers and cart abandoners about how you can improve your checkout. Getting direct feedback from your customer base can reveal insights that may not show in your data analytics tool. You could also consider a focus group. Together, customers can work out problems that you\u2019d never see on your own.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><strong>Step 3. Conduct A\/B testing. <\/strong>Run A\/B tests to see <a href=\"https:\/\/www.bolt.com\/blog\/checkout-page-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">which checkout designs<\/a><span style=\"color: #333333;\">, layouts, <span style=\"font-weight: 400;\"> and forms of content perform the best. Ensure that when running A\/B tests, you alter only one variable at a time. Then you can identify exactly what impacts the performance of the new campaign.<\/span><\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><strong>Step 4.<\/strong> <strong>Start optimizing. <\/strong><span style=\"font-weight: 400;\">We went through the reasons for abandonment and detailed how-to fix each issue. Now, let\u2019s dive into some marketing tactics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Despite your best efforts to reduce cart abandonment, some customers will always leave their carts.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">That\u2019s where two other crucial strategies for dealing with cart abandonment come in. These strategies are aimed at capturing the customers after they\u2019ve already left your eCommerce site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">There are two main methods of cart recovery:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"color: #333333; margin-bottom: 12pt; margin-top: 30pt; font-size: 22pt;\"><strong>1. <a id=\"abandoned-cart-emails\" style=\"color: #333333;\"><\/a>Optimise and send a<\/strong><strong>bandoned cart emails<\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Cart recovery emails are another way to recoup lost revenue. Did the user log in or enter their email address during the checkout process before leaving your site? Then you can send them an abandonment email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Consumers open 45% of emails sent to follow up on an abandoned cart. They click on 21% of the opened follow-up emails are clicked on (One in five recipients).<\/span> <span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8;\"><span style=\"color: #ffffff;\">10.7% of individuals that receive emails return to make a purchase<\/span>.<\/mark><\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\">Tips for creating an effective abandoned cart email:<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"margin-bottom: 10pt; list-style: square;\"><strong>Automation. <\/strong><span style=\"font-weight: 400;\">You should make a short email sequence. Often, the first email is a gentle reminder to complete your purchase. The second might give the reader a deadline\u2014\u201cYour order is about to expire!\u201d The third usually includes a coupon or discount to bring you back.<\/span><\/li>\n<li style=\"margin-bottom: 10pt; list-style: square;\"><strong>A valuable offer. <\/strong><span style=\"font-weight: 400;\">What makes a good cart recovery email? A reminder of the product they\u2019ve left, along with extra incentives. An incentive could be free shipping or a coupon code. An offer that helps convince the user to return and continue with their purchase.<\/span><\/li>\n<li style=\"margin-bottom: 10pt; list-style: square;\"><strong>Timing. <\/strong><span style=\"font-weight: 400;\">When reminding people of the items they\u2019ve left in their shopping cart, timing is critical. Because, if you wait too long, they\u2019re gone. Send a follow-up email within the first hours.<\/span><\/li>\n<li style=\"margin-bottom: 10pt; list-style: square;\"><strong>Personalisation. <\/strong><span style=\"font-weight: 400;\">Collect abandonment product information data (like which items a customer has added to their cart, colour, size, etc.). Data helps you personalise the email reminder.<\/span><\/li>\n<li style=\"margin-bottom: 10pt; list-style: square;\"><strong>Clearness. An email should be simple. Not<\/strong>\u00a0<strong>creepy.<\/strong> <span style=\"font-weight: 400;\">Before using your email templates, tour your emails from the customer\u2019s perspective. You can also visit other webshops and induce them to send you an abandoned cart email. That way, you get a first-hand experience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 style=\"margin-bottom: 10pt; color: #333333; font-size: 16pt;\"><span style=\"font-size: 14pt;\"><strong>Tip: Use SMS alongside your emails<\/strong><\/span><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">If the shopper has given you their phone number and opted-in to receive texts from you, you can send an SMS reminder. Facebook Messenger is also an option. <\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Texts usually require less design and formatting than emails. However, the core is the same. Messages should still be simple, personalised, and sent in time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"color: #333333; margin-bottom: 12pt; margin-top: 30pt; font-size: 22pt;\"><strong>2. <a id=\"abandonment-retargeting\" style=\"color: #333333;\"><\/a>Retarget cart abandoners elsewhere<\/strong><\/li>\n<\/ul>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Ad retargeting is another powerful tactic in cart recovery. <\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The advantage of retargeting is that it works even if the user did not enter their email address. Thus, you can remain top of mind for the customer as they are browsing the web.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The beauty of online shopping is that most customers use several channels at once. That\u2019s why retargeting is essential for eCommerce retailers who need to reduce cart abandonment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"margin-top: 40pt; margin-bottom: 40pt;\">\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 100px; border-left: 10px solid #6796F8;\">\n<li style=\"list-style: none; margin-left: 24px; margin-top: 12px;\"><span style=\"color: #333333; font-size: 14pt;\"><strong>Statistics<\/strong><\/span><\/li>\n<li style=\"list-style: square; margin-bottom: 4px; margin-top: 10px; margin-left: 44px;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Research shows that three out of four shoppers notice retargeted ads. More than one in four will click on the retargeted ad. And as a result, retargeting can<\/span> <span style=\"color: ##333333;\"><mark style=\"display: inline; padding-bottom: 0.1em; background-color: #6796f8;\"><span style=\"color: #ffffff;\">reduce cart abandonment by 6.5%, and increase online sales by almost 20%<\/span>.<\/mark><\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Use tracking pixels or cookies on your site to show the abandoned products. To do that, you can work with your development team or contact us if you need any help.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Facebook remarketing is perfect for targeting shopping cart abandoners. Pixel collects all shopper\u2019s data, including abandoned products. Finally, <\/span><a href=\"https:\/\/www.facebook.com\/business\/ads\/dynamic-ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">dynamic product ads<\/span><\/a><span style=\"font-weight: 400;\"> show customers the exact items they\u2019ve left. You nudge them to head back to your website and complete the purchase.<\/span><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\">Remarketing with Google AdWords and Bing Ads is also a great idea.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">The tips we mentioned earlier can help reduce your cart abandonment by optimising the checkout process on your store. But retargeting can help you to win back the prospective customers that you <\/span><i><span style=\"font-weight: 400;\">will<\/span><\/i><span style=\"font-weight: 400;\"> lose along the way.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>\u00a0<\/strong><\/span><\/p>\n<h4><strong><span style=\"color: #333333; font-size: 14pt; margin-top: 12pt;\">Extra marketing tactics<\/span><\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 14pt;\"><strong>Popups.<\/strong> <span style=\"font-weight: 400;\">Using exit-intent popups is an excellent strategy to reduce shopping cart abandonment. It helps you grab your customers\u2019 attention. You offer a coupon code or promotional discount right when they decide to leave their shopping carts. Make an irresistible offer, and this strategy will convert window shoppers into regular customers. <a href=\"https:\/\/magecloud.agency\/how-to-boost-your-ecommerce-revenue-with-popups-guide\/\" target=\"_blank\" rel=\"noopener\">Here\u2019s our guide on how to leverage popups.<\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 14pt;\"><strong><strong> Push notifications. <span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Push notifications are cart recovery tools imperative for any digital marketer. They help engage users and are potent when targeted at <\/span><span style=\"font-weight: 400;\">users who have shown buying intent. They can<\/span><span style=\"font-weight: 400;\"> compel your customer to go back to the cart and finish the purchase. <\/span><\/span><\/strong><\/strong><strong><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The tips below will help you get the most out of <\/span><span style=\"font-weight: 400;\">push notifications. Experiment with them and discover what works best for you.<\/span><\/span><\/strong>\n<p style=\"margin-bottom: 10pt; color: #333333;\">&#8211; Send timely push notifications with the right offers.<br \/>\n&#8211; Segment users, then target and localise the push notification.<br \/>\n&#8211; Create a sense of urgency.<br \/>\n&#8211; Send a series of push notifications.<br \/>\n&#8211; Images make a push notification stand out but use them sparingly. Not every push notification needs an image.<\/p>\n<\/li>\n<\/ul>\n<ul style=\"color: #333333; margin-left: 20pt;\">\n<li style=\"color: #333333; list-style: square; margin-bottom: 14pt;\"><strong><strong>Social proof. <span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Trust is key to any relationship. On the internet, many of the usual ways to build trust are unavailable. Thus, social proof becomes maybe the easiest way to show customers you are trustworthy. It\u2019s proven that <\/span><\/span><a href=\"https:\/\/magecloud.agency\/3-easy-steps-to-increase-your-sales-by-leveraging-your-customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">star ratings and testimonials directly impact conversions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"> Social proof reduces <\/span><span style=\"font-weight: 400;\">purchase anxiety and fosters trust<\/span><span style=\"font-weight: 400;\">.\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/strong><\/strong><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\">Social proof is evidence that other people have purchased and found value in your product or service. You can u<strong><strong><span style=\"font-weight: 400;\">se information like <\/span><span style=\"font-weight: 400;\">the number of people who have viewed your offers, recent sales, photo reviews<\/span><span style=\"font-weight: 400;\"> with authentic pictures taken by actual customers, as well as <\/span><span style=\"font-weight: 400;\">your best reviews on authoritative sites like Google and Trustpilot. Also, entice customers to leave good reviews and recommend you to others.<\/span><\/strong><\/strong><\/p>\n<\/li>\n<\/ul>\n<h2 style=\"margin-bottom: 16pt; margin-top: 60pt;\"><a id=\"recap\"><\/a><span style=\"color: #333333;\"><strong>Recap<\/strong><\/span><\/h2>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">One thing is clear. Poor user experiences cause shoppers to abandon their purchases. That\u2019s why we\u2019ve collected our most effective suggestions below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span style=\"color: #333333; font-size: 16pt;\">Checklist to reduce Shopping Cart Abandonment<\/span><\/strong><\/h4>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Try these proven solutions if you want to reduce the number of people who abandon their shopping carts on your site. Check off the ones you follow in your store, and you know what to work on!<\/span><\/p>\n<ol style=\"color: #333333;\">\n<li><span style=\"color: #333333;\">Target cart abandoners with remarketing<\/span><\/li>\n<li><span style=\"color: #333333;\">Reduce your page load times<\/span><\/li>\n<li><span style=\"color: #333333;\">Identify leaks in your conversion funnels<\/span><\/li>\n<li><span style=\"color: #333333;\">Be clear about the refund and return policy<\/span><\/li>\n<li><span style=\"color: #333333;\">Costs transparency<\/span><\/li>\n<li><span style=\"color: #333333;\">Offer free shipping<\/span><\/li>\n<li><span style=\"color: #333333;\">Offer a money-back guarantee<\/span><\/li>\n<li><span style=\"color: #333333;\">Offer a guest check-out option<\/span><\/li>\n<li><span style=\"color: #333333;\">Make it super-easy to save your cart<\/span><\/li>\n<li><span style=\"color: #333333;\">Improve check-out page CTA&#8217;s<\/span><\/li>\n<li><span style=\"color: #333333;\">Allow multiple payment options<\/span><\/li>\n<li><span style=\"color: #333333;\">Improve navigation between cart and store pages<\/span><\/li>\n<li><span style=\"color: #333333;\">Use progress indicators on the checkout page<\/span><\/li>\n<li><span style=\"color: #333333;\">Use trust symbols throughout the checkout process<\/span><\/li>\n<li><span style=\"color: #333333;\">Create Urgency<\/span><\/li>\n<li><span style=\"color: #333333;\">Send Abandoned Cart messages<\/span><\/li>\n<li><span style=\"color: #333333;\">Use social proof<\/span><\/li>\n<li><span style=\"color: #333333;\">Breadcrumbs<\/span><\/li>\n<li><span style=\"color: #333333;\">Use exit-intent popups<\/span><\/li>\n<li><span style=\"color: #333333;\">Try conversational marketing<\/span><\/li>\n<li><span style=\"color: #333333;\">A\/B test your forms<\/span><\/li>\n<li><span style=\"color: #333333;\">Improve page load speed<\/span><\/li>\n<li><span style=\"color: #333333;\">Use thumbnails of products<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">Among the most critical: Ensure that<\/span><b> a competent dev team constantly monitors your uptime.<\/b><\/p>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\">These improvements all address the solvable reasons consumers jump ship. Implement them all, and you\u2019ll have a less distracting path to purchase and see huge conversion gains.<\/span><\/p>\n<h3 style=\"margin-bottom: 16pt; margin-top: 40pt;\"><span style=\"color: #333333;\"><strong><b>Need specific, targeted advice for your store?<\/b><\/strong><\/span><\/h3>\n<p style=\"margin-bottom: 10pt; color: #333333;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/magecloud.agency\/contacts\/\" target=\"_blank\" rel=\"noopener\">Get in touch,<\/a> and we\u2019ll provide you with a free audit of your website and show you where you can improve conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"The average shopping cart abandonment rate globally is 69.80%. Do you know how much you lose? Have you also Googled \u2018How to reduce shopping cart abandonment\u2019 time and time again? Now you\u2019re probably familiar with the standard tips and tricks. These mainly relate to improving your checkout flow. Have you seen improvement? Or are you&hellip;","protected":false},"author":4,"featured_media":7367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[62,13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Reduce eCommerce Cart Abandonment [Guide] - MageCloud<\/title>\n<meta name=\"description\" content=\"Shopping cart abandonment is one of the biggest problems for an online business to overcome. Let&#039;s gig into how to do it properly!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to reduce eCommerce Cart Abandonment - MageCloud\" \/>\n<meta property=\"og:description\" content=\"Win your lost sales and improve your revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/\" \/>\n<meta property=\"og:site_name\" content=\"MageCloud\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magecloud.net\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T16:31:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-04T11:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"paulryazanov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to reduce eCommerce Cart Abandonment - MageCloud\" \/>\n<meta name=\"twitter:description\" content=\"Win your lost sales and improve your revenue!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@magecloud_net\" \/>\n<meta name=\"twitter:site\" content=\"@magecloud_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"paulryazanov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"29 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/\"},\"author\":{\"name\":\"paulryazanov\",\"@id\":\"https:\/\/magecloud.agency\/#\/schema\/person\/3bdf6b44e8ab66322fb1326f0aa1cb75\"},\"headline\":\"How to Reduce eCommerce Cart Abandonment [Guide]\",\"datePublished\":\"2021-08-25T16:31:51+00:00\",\"dateModified\":\"2024-04-04T11:37:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/\"},\"wordCount\":6503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/magecloud.agency\/#organization\"},\"image\":{\"@id\":\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate.jpg\",\"keywords\":[\"abandonment\",\"eCommerce\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/\",\"url\":\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/\",\"name\":\"How to Reduce eCommerce Cart Abandonment [Guide] - MageCloud\",\"isPartOf\":{\"@id\":\"https:\/\/magecloud.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magecloud.agency\/how-to-reduce-ecommerce-cart-abandonment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magecloud.agency\/wp-content\/uploads\/2021\/08\/cart-abandonment-rate.jpg\",\"datePublished\":\"2021-08-25T16:31:51+00:00\",\"dateModified\":\"2024-04-04T11:37:37+00:00\",\"description\":\"Shopping cart abandonment is one of the biggest problems for an online business to overcome. 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