{"id":6275,"date":"2021-04-29T14:38:20","date_gmt":"2021-04-29T11:38:20","guid":{"rendered":"https:\/\/magecloud.agency\/?p=6275"},"modified":"2024-04-04T14:37:39","modified_gmt":"2024-04-04T11:37:39","slug":"adobe-summit-2021-new-tools-for-customer-experience","status":"publish","type":"post","link":"https:\/\/magecloud.agency\/adobe-summit-2021-new-tools-for-customer-experience\/","title":{"rendered":"Adobe Summit 2021: Personalization as a Top Priority in Digital-First World"},"content":{"rendered":"<p><span style=\"color: #333333;\">If you thought you lived in a digitized world in 2019, you didn\u2019t know what was coming. Due to unprecedented COVID-19 new reality, digital has essentially become the only way for people to connect, work, learn, and be entertained.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The pandemic sped up advancements in digital commerce technology. What would normally take two to three years to develop happened in just months. During this time, customer expectations also changed dramatically as more people shopped online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Not only are their expectations about the buying experience much higher, but the amount of e-commerce spending also exploded.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Global commerce continues to see <\/span><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fblog.adobe.com%2Fen%2Fpublish%2F2021%2F04%2F27%2Fadobe-digital-economy-index-flight-bookings-pick-up-ecommerce-surges-in-us-and-globally.html&amp;esheet=52412808&amp;newsitemid=20210427005346&amp;lan=en-US&amp;anchor=record-breaking+growth&amp;index=2&amp;md5=019c8270ca39b8af9b0ec3ab49edd477\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" shape=\"rect\">record-breaking growth<\/a><span style=\"color: #333333;\"> with $876 billion in the first three months of 2021 (up 38% YoY) and $4.2 trillion expected for the year. <\/span><span style=\"color: #333333;\">The boom has resulted in customers of all types who are much more discerning about their shopping experience.<\/span><\/p>\n<div style=\"color: #333333;\">\n<blockquote style=\"background: #3B71E3; color: white; border-left: 15px solid #6796F8; margin: 60px 0px 60px 0px; padding: 40px 40px 40px 40px;\"><p><strong><span style=\"font-size: 14pt;\">Shantanu Narayen, Adobe CEO:<\/span><br \/>\n<\/strong><br \/>\n<span style=\"font-size: 14pt;\">&#8221;<em><strong>We&#8217;ve gone from a world with digital, to a digital-first world<\/strong><\/em> \u2014 and there is no going back because today, every business has to be a digital business.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"color: #333333;\">Last year Adobe Summit, like the rest of the world in general, was looking a bit different. In 2020, the conference went virtual for the first time ever.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The Adobe Summit 2021 was a virtual event once again, hosting entirely digital, and free. Different speakers and experts from a diverse range of backgrounds and skillsets across Adobe Experience Cloud shared their experience, tips and tricks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Moreover, with a brand new <\/span><a class=\"cr if\" href=\"https:\/\/portal.adobe.com\/widget\/adobe\/as21\/catalogsum2021?search.track=1601680652403005T5Ed\" rel=\"noopener nofollow\">Developer Ecosystem track<\/a><span style=\"color: #333333;\"><a class=\"cr if\" style=\"color: #333333;\" href=\"https:\/\/portal.adobe.com\/widget\/adobe\/as21\/catalogsum2021?search.track=1601680652403005T5Ed\" rel=\"noopener nofollow\">,<\/a> in-house, agency, or third-party developers had the opportunity to learn the latest Adobe tech advances and developer tools. <\/span><span style=\"color: #333333;\">The Developer Ecosystem track covered a variety of products, among them Magento Commerce, Adobe Analytics, Adobe Experience Manager, Adobe Experience Platform and Project Firefly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 70px; margin-bottom: 22px; color: #333333;\"><span style=\"color: #333333;\"><strong>7 Key Innovations Announced at Adobe Summit 2021<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">This year, Adobe introduced innovations and new features across <\/span><a href=\"https:\/\/business.adobe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Experience Cloud<\/a> <span style=\"color: #333333;\">to help businesses accelerate their digital transformation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">At Summit, Adobe introduced innovations across Adobe Experience Cloud, unveiling new enterprise applications with Adobe Journey Optimizer and Adobe Customer Journey Analytics, its next-generation Real-time Customer Data Platform (CDP), its industry-leading Marketing System of Record through the integration of Workfront, and new Adobe Experience Platform capabilities to deliver real-time personalization at scale. Additionally, Adobe announced new content and <\/span><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fsolutions%2Fcommerce.html&amp;esheet=52412808&amp;newsitemid=20210427005346&amp;lan=en-US&amp;anchor=intelligent+commerce+capabilities&amp;index=3&amp;md5=eb35575243ff4db6e7ba05c61f6f9e7c\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" shape=\"rect\">intelligent commerce capabilities<\/a><span style=\"color: #333333;\">, including a strategic partnership with FedEx.<\/span><\/p>\n<p>&nbsp;<\/p>\n<details>\n<summary style=\"font-size: 16pt; font-weight: 600; background-color: #fff; color: #585edd; padding: 1rem; outline: none; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Adobe Customer Journey Analytics<\/strong><\/summary>\n<h3 style=\"margin-top: 40px; margin-bottom: 16px; color: #333333;\"><span style=\"color: #333333;\"><strong>Adobe \u0421ustomer Journey Analytics<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">Consumers today are more attentive to the data they share and <span style=\"color: #333333;\">privacy-aware<\/span>, at the same time they also want to connect to brands in an <span style=\"color: #333333;\">easy and <\/span>personalized way. Thus, successful enterprises are looking for a data-driven approach to know their customers and to optimize and improve engagement <span style=\"color: #333333;\">continuously<\/span>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">With that aim, Adobe announced <\/span><a href=\"https:\/\/business.adobe.com\/products\/experience-platform\/customer-journey-analytics.html\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Customer Journey Analytics<\/a><span style=\"color: #333333;\">, a new enterprise application in Adobe Experience Cloud. It<\/span><span style=\"color: #333333;\"> enables brands to integrate and standardize their online and offline customer data for analysis by anyone, not just data scientists. With easy visualization, brands can better understand the complete customer journeys to better perform marketing strategies.\u00a0<\/span><\/p>\n<div style=\"color: #333333;\">\n<blockquote style=\"background: #E2E7F0; color: white; border-left: 15px solid #5F7093; margin: 60px 0px 60px 0px; padding: 40px 40px 40px 40px;\"><p><span style=\"color: #5f7093;\"><strong>NOTE ?<br \/>\n<\/strong><\/span><br \/>\n<span style=\"color: #5f7093;\"><span style=\"font-size: 12pt;\"><strong>75% of Fortune 100 Companies <\/strong>now use Adobe\u2019s Enterprise Applications. <\/span>Among them drug company <strong>Pfizer<\/strong>, global courier <strong>FedEx, <\/strong>adhesives-to-laundry giant <strong>Henkel<\/strong>, <strong>General Motors<\/strong>, <strong>Mastercard<\/strong>, <strong>Sephora<\/strong> and many other companies leading in digital. (speakers at Adobe Summit 2021).<\/span><\/p><\/blockquote>\n<\/div>\n<p id=\"enhanced-intelligent-alerts\"><span style=\"color: #333333;\"><strong>The new AI capabilities and features in the new Adobe Customer Journey Analytic :<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\">With <strong>intelligent alerts<\/strong> in Adobe Customer Journey Analytics, brands can rely on Adobe Sensei &#8211; Adobe artificial intelligence technology. Intelligent alerts will automatically surface insights that would have otherwise gone unnoticed, and the more the alerts are used by brands, the smarter the <a href=\"https:\/\/business.adobe.com\/why-adobe\/experience-cloud-artificial-intelligence.html\" target=\"_blank\" rel=\"noopener noreferrer\">AI capability<\/a> gets.<\/span><\/li>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\">The Customer Journey Analytics <strong>dashboards mobile app <\/strong>is giving executives a cross-channel view of the customer and access to key metrics from multiple data sources in an executive-ready view for the first time. With a comprehensive cross-channel view of the customer, it becomes easier for executives to evolve business strategies in real-time.<\/span><\/li>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><strong>Newly released data views <\/strong>allow reducing the time and energy spent cleaning data sets.<\/span><\/li>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\">Simplified <strong>data collection features <\/strong>help brands to improve website performance and giving brands the flexibility to send data wherever they determine it needs to go.<\/span><\/li>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 30px; font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\">Through\u00a0<a href=\"https:\/\/business.adobe.com\/products\/experience-platform\/experience-platform-edge-network.html\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Experience Platform Edge Network<\/a>, a company can receive and send an event, or piece of data, in milliseconds. All of this is designed with privacy and governance controls.<br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/details>\n<details>\n<summary style=\"font-size: 16pt; font-weight: 600; background-color: #fff; color: #585edd; padding: 1rem; outline: none; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Adobe Journey Optimizer<\/strong><\/summary>\n<h3 style=\"margin-top: 40px; margin-bottom: 16px; color: #333333;\"><span style=\"color: #333333;\"><strong>Adobe Journey Optimizer<\/strong><\/span><\/h3>\n<p>Consumers are in control when it comes to how they engage with brands. Consumers expect brands to understand them and anticipate their needs and want to connect in a way that feels personalized and relevant throughout their unique journey.<\/p>\n<p>&nbsp;<\/p>\n<p>The new Adobe Journey Optimizer is the industry\u2019s only enterprise application that brings together customer signals and intelligent analytics from across the Adobe platform. It is designed to help marketers optimize and personalize the customer journey <span style=\"color: #333333;\">through <\/span>any outbound or inbound customer engagement (e.g. weekly promotional emails or personalized, real-time interactions like delighting customers with contextual information as they engage with the products and services they already bought).<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\">Adobe Journey Optimizer combines a variety of data types, including behavioral, transactional and operational data across multiple touchpoints into a single, centralized <a class=\"interlink\" title=\"customer profile\" href=\"https:\/\/www.adobe.com\/experience-cloud\/topics\/customer-profiles.html\">customer profile<\/a> that is constantly updated. Thus, brands have a full 360-degree real-time view of their consumers and can derive real-time insights to anticipate the next best action to take. Intuitive goal setting, reporting, and dashboards enable marketers to see and report on key metrics to optimize their business.<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\">Artificial intelligence (AI) and machine learning (ML) based intelligence is an integral part of the application. A central decision engine analyzes customer data to select the right offer for each unique customer at the appropriate point in their journey.\u00a0 It helps brands to produce the best outcomes for individual customers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/details>\n<details>\n<summary style=\"font-size: 16pt; font-weight: 600; background-color: #fff; color: #585edd; padding: 1rem; outline: none; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Adobe Commerce (formerly Magento)<\/strong><\/summary>\n<h3 style=\"margin-top: 40px; margin-bottom: 16px; color: #333333;\"><span style=\"color: #333333;\"><strong>Adobe Commerce Capabilities<\/strong><\/span><\/h3>\n<p>In order for brands to win at <a href=\"https:\/\/business.adobe.com\/resources\/customer-experience-management.html\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience management<\/a> (CXM), they have to anticipate and understand their customers\u2019 needs as well as address their pain points. To help brands to do thate, Adobe is delivering exciting new features within Adobe Commerce (formerly Magento) that provide a differentiated and engaging commerce environment.<\/p>\n<p>&nbsp;<\/p>\n<p>The platform has <strong><em>three very attractive new features<\/em><\/strong> that are worth exploring:<\/p>\n<ul>\n<li style=\"list-style: square; margin-left: 30px; margin-top: 8px;\">intelligent <em>Live search<\/em> for relevant results on a merchant\u2019s website<\/li>\n<li style=\"list-style: square; margin-left: 30px; margin-top: 4px;\">visual <em>product recommendations<\/em> for customers.<\/li>\n<li style=\"list-style: square; margin-left: 30px; margin-top: 4px; margin-bottom: 40px;\">e-signature from <em>Adobe Sign<\/em> in the checkout process, along with tie-ups to FedEx, Paypal and Wayflyer.<\/li>\n<\/ul>\n<details>\n<summary style=\"font-size: 14pt; font-weight: 600; margin-left: 30px; margin-bottom: 14px; background-color: #fff; color: #6796f8; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>AI-powered live search<\/strong><\/summary>\n<h4 style=\"margin-top: 30px; margin-bottom: 16px; color: #333333; font-size: 22pt; text-align: left;\"><span style=\"color: #333333;\"><strong>AI-powered live search for relevant results<\/strong><\/span><\/h4>\n<p>When it comes to online shopping, consumers expect to find what they\u2019re looking for quickly and easily. For merchants, directing shoppers to the most relevant search results without delay can become a competitive advantage.<\/p>\n<p>&nbsp;<\/p>\n<p>Available now is <strong>AI Live Search<\/strong>, which auto-suggests products in the search field for users who already use Adobe&#8217;s product recommendation engine. The Live Search feature provides customers with fast, personalized search results that enable them to find what they want quickly.<\/p>\n<p>&nbsp;<\/p>\n<p>The feature, powered by <a href=\"https:\/\/www.adobe.com\/sensei.html\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Sensei<\/a>, Adobe AI and machine learning technology, also has numerous back-end reporting capabilities that allow brands to better understand buyers\u2019 search activities and to enhance algorithmic search functionality to continually improve the overall CX.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"margin-bottom: 60px;\">\n<blockquote style=\"background: #E2E7F0; color: white; border-left: 15px solid #5F7093; margin: 60px 0px 60px 0px; padding: 40px 40px 40px 40px;\"><p><span style=\"color: #5f7093;\"><strong>NOTE ? <\/strong><span style=\"font-size: 14pt;\"><br \/>\n<span style=\"font-size: 12pt;\">Adobe Commerce merchants will soon be able to integrate Live Search to their storefront <em>by downloading the extension in the Magento Marketplace. <\/em><\/span><\/span><span style=\"font-size: 14pt;\"><span style=\"font-size: 12pt;\">The new capability will be generally available to Adobe Commerce merchants in <strong><em>the second half of 2021.<\/em><\/strong><\/span><\/span><\/span><\/p><\/blockquote>\n<\/div>\n<section id=\"content-body\">\n<section class=\"section main-article-chapter\" data-menu-title=\"AI search tools strengthened\"><\/section>\n<\/section>\n<\/details>\n<details>\n<summary style=\"font-size: 14pt; font-weight: 600; margin-left: 30px; margin-bottom: 14px; background-color: #fff; color: #6796f8; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Extending product recommendations capabilities<\/strong><\/summary>\n<h4 style=\"margin-top: 30px; margin-bottom: 16px; color: #333333; font-size: 22pt; text-align: left;\"><span style=\"color: #333333;\"><strong>Visual product recommendations for customers<\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" rel=\"nofollow\">According to the Epsilon survey,<\/a> \u00a0<strong><em>80% of customers<\/em><\/strong> would rather do business with a brand that offers personalized experiences.<\/p>\n<p>&nbsp;<\/p>\n<p>Since <a href=\"https:\/\/magento.com\/products\/product-recommendations\" target=\"_blank\" rel=\"noopener noreferrer\">Product Recommendations powered by Adobe Sensei<\/a> launch, the feature has been embraced by many Adobe Commerce merchants, enabling brands of all sizes to use consumer data and insights to drive real-time relevance and personalized experiences.<\/p>\n<p>&nbsp;<\/p>\n<p>Today, the Product Recommendations feature is being implemented in over 300 Adobe Commerce-powered sites globally to deliver contextually relevant recommendations that respond to consumer preferences.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">While B2C involves one-to-one recommendations, B2B often includes a many-to-many model. <\/span>At Summit, new enhancements were announced, allowing merchants to set up Product Recommendations for B2B selling scenarios.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Adobe Commerce&#8217;s product recommendations engine can be configured to serve recommendations to different buyer types from the same company. It will also allow for different pricing for different customers, which often occurs in B2B commerce.<\/span><\/p>\n<blockquote style=\"background: #E2E7F0; color: white; border-left: 15px solid #5F7093; margin: 60px 0px 60px 0px; padding: 40px 40px 40px 40px;\"><p><span style=\"color: #5f7093;\"><strong>NOTE ? <\/strong><span style=\"font-size: 14pt;\"><br \/>\n<span style=\"font-size: 12pt;\">The new B2B enhancements to Product Recommendations will be available to Adobe Commerce merchants in Q2 2021.<\/span><\/span><\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 60px;\">Moreover, Product Recommendations can now be embedded in a PWA Studio-based storefront. And a new preview feature for Adobe Commerce Admin allows the merchant to see a preview of their product recommendations as it\u2019s being configured, providing merchants with peace of mind knowing that their recommendations will yield appropriate results.<\/p>\n<p>&nbsp;<\/p>\n<\/details>\n<details>\n<summary style=\"font-size: 14pt; font-weight: 600; margin-left: 30px; margin-bottom: 14px; 20px; background-color: #fff; color: #6796f8; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Adobe Sign<\/strong><\/summary>\n<h4 style=\"margin-top: 30px; margin-bottom: 16px; color: #333333; font-size: 22pt; text-align: left;\"><span style=\"color: #333333;\"><strong>E-signature from Adobe Sign<\/strong><\/span><\/h4>\n<p>B2B and B2C commerce processes are often interrupted when any digital commerce process requires a written signature. This disrupts the buying process and could lead to lost sales for the supplier.<\/p>\n<p>&nbsp;<\/p>\n<p>And in the age of COVID-19, <a href=\"https:\/\/acrobat.adobe.com\/us\/en\/sign\/electronic-signatures.html\" target=\"_blank\" rel=\"noopener noreferrer\">e-signatures<\/a>\u00a0have thrived even more as businesses shifted to a digital-only or digital-forward model.<\/p>\n<blockquote style=\"background: #E2E7F0; color: white; border-left: 15px solid #5F7093; margin: 60px 0px 60px 0px; padding: 40px 40px 40px 40px;\"><p><span style=\"color: #5f7093;\"><strong>NOTE ? <\/strong><span style=\"font-size: 14pt;\"><br \/>\n<span style=\"font-size: 12pt;\">Adobe Sign\u00a0has seen over <strong>200 percent user growth year-over-year<\/strong> when comparing last February to this year.<\/span><\/span><\/span><\/p><\/blockquote>\n<p><strong>Adobe Sign<\/strong> helps to reduce friction in the buying process. With the upcoming Adobe Sign integration, collecting e-signatures becomes a natural part of the checkout process. This is an important feature for both B2B and B2C brands.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/adobe_commerce_2.gif\" alt=\"Adobe Sign embedded in e-commerce\" width=\"760\" height=\"425\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 60px;\">Adobe Sign features can be easily integrated by merchants into their storefront via the Adobe Commerce Admin by downloading the Adobe Sign extension in the Magento Marketplace by Adobe. This feature <strong>will be rolled out globally in the second half of this year.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/details>\n<details>\n<summary style=\"font-size: 14pt; font-weight: 600; margin-left: 30px; margin-bottom: 14px; background-color: #fff; color: #6796f8; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Merchant financing solution from Wayflyer<\/strong><\/summary>\n<h4 style=\"margin-top: 30px; margin-bottom: 30px; color: #333333; font-size: 22pt;\"><span style=\"color: #333333;\"><strong>Merchant financing solution from Wayflyer<\/strong><\/span><\/h4>\n<p>To help eliminate challenges that merchants face when seeking capital, Adobe is partnering with\u00a0<a href=\"https:\/\/wayflyer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wayflyer<\/a>\u00a0to provide access to their\u00a0financing solution\u00a0via an extension for Adobe Commerce and Magento Open Source merchants.<\/p>\n<p>&nbsp;<\/p>\n<p>This new financing option will provide merchants with access to competitive working capital loans to help them improve and scale their online businesses. Merchants can use the loans to purchase inventory, support marketing and digital advertising activities or invest in discounted shipping and returns programs.<\/p>\n<p>&nbsp;<\/p>\n<p>Moreover, loans may also be leveraged by qualifying legacy Magento 1 merchants to upgrade to the latest Magento version or modernize the brand experience by working with Adobe\u2019s many Solution Partners.<\/p>\n<blockquote style=\"background: #E5E5E5; color: white; margin: 40px 260px 40px 0px; padding: 40px 40px 80px 40px;\">\n<ul style=\"color: #333333; margin-left: 20px; margin-top: 15px;\">\n<li style=\"margin-left: 20px; list-style: square; margin-bottom: 20px;\"><span style=\"color: #333333;\"><span class=\"sales_content_text\">Need any help with Magento? MageCloud team can help to grow your eCommerce business.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<div class=\"button_bluetowhite\" style=\"margin-left: 20px;\"><a href=\"https:\/\/magecloud.agency\/contacts\/\">Let&#8217;s discuss!<\/a><\/div>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<\/details>\n<p>&nbsp;<\/p>\n<\/details>\n<details>\n<summary style=\"font-size: 16pt; font-weight: 600; background-color: #fff; color: #585edd; padding: 1rem; outline: none; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Real-time Customer Data Platform (CDP)<\/strong><\/summary>\n<h3 style=\"margin-top: 40px; margin-bottom: 16px; color: #333333;\"><span style=\"color: #333333;\"><strong>Next Generation Adobe Real-time CDP<\/strong><\/span><\/h3>\n<p>With consumers becoming increasingly attentive to what type of data they are willing to share and third-party cookies in browsers going away, quality first-party data is the best way for marketers to build trusted relationships with customers.<\/p>\n<p>&nbsp;<\/p>\n<p>This platform enables marketers to build trusted relationships with customers through first-party, data-driven customer acquisition and engagement. This platform is available for B2B and B2C interactions.<\/p>\n<p>&nbsp;<\/p>\n<p>Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey in one system, without the need for third-party cookies.<\/p>\n<p>&nbsp;<\/p>\n<p>It allows brands to combine first-party web, app and media data (from publishers) coming from interactions such as a prospect\u2019s web browsing activity, as well as emails or phone numbers from customers who opt to register on a brand\u2019s site.<\/p>\n<blockquote style=\"background: #E2E7F0; color: white; border-left: 15px solid #5F7093; margin: 60px 0px 60px 0px; padding: 40px 40px 40px 40px;\"><p><span style=\"color: #5f7093; font-size: 12pt;\"><strong>NOTE ? <\/strong><br \/>\nAdobe also announced a B2B edition of the Real-Time CDP, expected to be available in summer, 2021.<br \/>\nThe B2B edition of Adobe Real-time CDP<\/span> <span style=\"color: #5f7093; font-size: 12pt;\">allows customers to bring together both individual and account profiles for complete intelligence and activation to help B2B companies think and act like B2C brands.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<\/details>\n<details>\n<summary style=\"font-size: 16pt; font-weight: 600; background-color: #fff; color: #585edd; padding: 1rem; outline: none; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Adobe Experience Manager<\/strong><\/summary>\n<h3 style=\"margin-top: 40px; margin-bottom: 16px; color: #333333;\"><span style=\"color: #333333;\"><strong>Adobe Experience Manager<\/strong><\/span><\/h3>\n<p>Over the last few years, almost every brand has felt the pressure to accelerate the shift to a\u00a0digital everywhere world. Customers now expect rich imagery and video at every interaction across the customer journey and every brand must deliver.<\/p>\n<p>&nbsp;<\/p>\n<p>However, many organizations still struggle to find a consistent approach to deal with the thousands of images, videos, and rich media used in the experience-making process.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"color: #333333;\">Adobe announced new capabilities in its Experience Manager platform. The main aim of the enhancements is to allow creating digital assets for various personas through artificial intelligence and automation. <\/span><\/span>These capabilities include a <strong>Headless content management system<\/strong> (CMS capabilities) which can deliver content as data over APIs. It can also help with content automation. Another feature is <strong>Experience Manager Assets Essentials<\/strong>, which is now the default asset management capability across all Experience Cloud applications.<\/p>\n<p>&nbsp;<\/p>\n<p>Upcoming quick site creation features will enable rapid delivery of web experiences without the need for back-end development. Customizable and reusable site templates can be used to create production-ready sites, ready to be populated with content. Finally, a new workflow allows front-end developers to edit web design in their coding program before pushing the changes back into Adobe Experience Manager.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\"><strong>Centralized, collaborative workspace:<\/strong> Agile workspace with an easy setup to get the team up and running quickly with asset management. Content creators and collaborators can access digital assets in a shared cloud-based environment that is scalable, available, and accessible around the world.<\/li>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\"><strong>Search and content discovery, powered by AI:<\/strong> easily organize, tag, and find approved production assets to ensure utilization and brand consistency across teams.\u00a0With Adobe Sensei AI (Adobe\u2019s AI and machine learning technology) within Experience Manager Assets, it will be possible automatically to tag product images with color labels (<em><strong>Color Tags<\/strong><\/em>), and automatically extract keywords from text, converting them into <em><strong>smart tags,<\/strong><\/em> thus enabling users to quickly find assets.<strong>NOTE:<\/strong> Color Tags will be available in the second half of 2021 and Smart Tags for text are generally available to customers today.<\/li>\n<li style=\"list-style: square; margin-left: 30px; margin-bottom: 16px; font-weight: 400;\" aria-level=\"1\"><strong>Intuitive, fully integrated user interface:<\/strong>\u00a0A simplified, easy-to-use interface enables creative and marketing teams to stay within their everyday tools to access shared assets. Creative professionals can use Adobe Asset Link to search, browse, and edit digital assets directly from\u00a0Adobe Photoshop, Adobe Illustrator,\u00a0InDesign\u00a0and\u00a0XD \u2014 without ever leaving their creative context.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Work management solutions must help companies run more efficiently by centralizing work in a single application, so cross-functional teams can connect, collaborate, and execute the right work \u2013 from anywhere.<\/p>\n<\/details>\n<\/div>\n<details>\n<summary style=\"font-size: 16pt; font-weight: 600; background-color: #fff; color: #585edd; padding: 1rem; outline: none; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Marketing System of Record<\/strong><\/summary>\n<div style=\"color: #333333;\">\n<h3 style=\"margin-top: 40px; margin-bottom: 16px; color: #333333;\"><span style=\"color: #333333;\"><strong>Marketing System of Record<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Adobe made one thing clear:\u00a0<em>it&#8217;s time for a marketing system of record<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Adobe introduced a new <strong>Marketing System of Record<\/strong> <span style=\"color: #333333;\">\u2014 a unified solution for sharing ideas, managing content creation and automating complex marketing lifecycle, from strategy and planning to execution and measurement.<\/span><\/p>\n<p><span style=\"color: #333333;\">Adobe Workfront, the recently acquired work management vendor, is now integrated the Adobe Experience Manager \u00a0CXM platform as a marketing system of record.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Moreover, as additional data is added and richer customer profiles are built, brands can use another Adobe product, <a href=\"https:\/\/business.adobe.com\/products\/target\/adobe-target.html\">Adobe Target<\/a>, to personalize experiences with real-time, machine-learning at scale, among other capabilities.<\/span><\/p>\n<\/div>\n<\/details>\n<details>\n<summary style=\"font-size: 16pt; font-weight: 600; background-color: #fff; color: #585edd; padding: 1rem; outline: none; border-radius: 0.25rem; text-align: left; cursor: pointer; position: relative;\"><strong>Adobe Experience Platform Collection Enterprise<\/strong><\/summary>\n<div style=\"color: #333333;\">\n<h3 style=\"margin-top: 40px; margin-bottom: 16px; color: #333333;\"><span style=\"color: #333333;\"><strong>Adobe Experience Platform Collection Enterprise<\/strong><\/span><\/h3>\n<p>This leverages Adobe\u2019s globally distributed edge network to collect and deliver data to Adobe applications, or any other system. Data collection SDKs also provide the ability to ensure apps are providing the \u2018best\u2019 customer experience.<\/p>\n<\/div>\n<\/details>\n<h2><\/h2>\n<h2 style=\"margin-top: 70px; color: #333333;\"><span style=\"color: #333333;\"><strong>Recap<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">The unprecedented environment has forced the world to quickly transition to a digital-first economy as digital has become the main way for people to connect, work, learn, and be entertained. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Adobe Experience Cloud is focusing on customer journey management, data insights and audiences, content, personalization, commerce and marketing workflows.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Today, the Adobe Experience Platform and ecosystem powers thousands of brands globally, delivering real-time personalization at scale across more than 17 trillion segment evaluations every day.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Mentioned above enhancements are to solve problems that have plagued digital commerce experiences. From the customer\u2019s perspective, these features dramatically improve the customer experience. For brands that want to compete these innovations should be added to the list of priorities. <\/span><\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"If you thought you lived in a digitized world in 2019, you didn\u2019t know what was coming. Due to unprecedented COVID-19 new reality, digital has essentially become the only way for people to connect, work, learn, and be entertained. &nbsp; The pandemic sped up advancements in digital commerce technology. What would normally take two to&hellip;","protected":false},"author":4,"featured_media":6380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[58,59],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe Summit 2021: Personalization as a Top Priority in Digital-First World - MageCloud<\/title>\n<meta name=\"description\" content=\"New releases announced at Adobe Summit 2021 will solve problems that have plagued digital commerce experiences. 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