{"id":3497,"date":"2020-10-20T01:28:29","date_gmt":"2020-10-19T22:28:29","guid":{"rendered":"https:\/\/magecloud.agency\/?p=3497"},"modified":"2024-04-04T14:38:00","modified_gmt":"2024-04-04T11:38:00","slug":"magento-technical-seo-checklist","status":"publish","type":"post","link":"https:\/\/magecloud.agency\/magento-technical-seo-checklist\/","title":{"rendered":"Magento Technical SEO Issues You Shouldn&#8217;t Be Ignoring"},"content":{"rendered":"<p><span style=\"color: #333333;\">What&#8217;s the problem with my store? What if common technical SEO issues?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Many eCommerce websites don\u2019t take SEO seriously and focus mostly on PPC and social media ads to promote their sites. eCommerce SEO is not easy, and it may take a lot of time and effort to set up. But if set up properly, it will bring you quality traffic that converts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">To audit your site, you should look at <\/span><b><i>on-page SEO<\/i><\/b><span style=\"font-weight: 400;\">, <\/span><b><i>off-page SEO,<\/i><\/b><span style=\"font-weight: 400;\"> and <\/span><b><i>technical SEO<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"margin-top: 40px;\"><span style=\"color: #333333; font-size: 32pt;\">Technical SEO issues<\/span><\/h1>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"><br \/>\nBut don\u2019t start your efforts with the first two. <\/span><b><i>Technical SEO<\/i><\/b><span style=\"font-weight: 400;\"> is one of the most crucial parts of your strategy, and you have to focus on it first. Technical SEO is the first step in creating a better search experience. Other SEO projects should come after you&#8217;ve guaranteed your site has proper usability.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #333333;\"><span class=\"highlight\"><span style=\"font-weight: 400;\"><b>NOTE: <\/b>Technical SEO includes components like <em>page titles, title tags, HTTP header responses, XML sitemaps, 301 redirects, and metadata<\/em>. Technical SEO does NOT include analytics, keyword research, backlink profile development, or social media strategies.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\nAt MageCloud, while doing hundreds of Magento site audits over the years, we usually come across the same common technical SEO issues over and over again.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Here we share a few tips on what to start out. Hopefully, our<\/span> <b>technical SEO checklist <\/b><span style=\"font-weight: 400;\">will help you <\/span><span style=\"font-weight: 400;\">to find the SEO errors that hurt your Magento online store.\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Be honest, when\u2019s the last time you checked that everything was working right and you were getting the right results in terms of traffic and online authority?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">I believe it&#8217;s definitely high time to take another look.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt; color: #333333;\"><strong>Technical SEO Checklist:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#HTTPS_Security\">#1 HTTPS Security<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Site_Isnt_Indexed_Correctly\">#2 Site Isn&#8217;t Indexed Correctly<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#No_XML_Sitemaps\">#3 No XML Sitemaps<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Missing_or_Incorrect_Robots.txt\">#4 Missing or Incorrect Robots.txt<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Meta_Robots_NOINDEX\">#5 Meta Robots NOINDEX<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Multiple_Home_URL_Versions\">#6 Multiple Home URL Versions<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Incorrect_RelCanonical\">#7 Incorrect Rel=Canonical<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Duplicate_Content\">#8 Duplicate Content<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Structured_Data\">#9 Not Enough Use of Structured Data<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Broken_Links\">#10 Broken Links<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#301_302_redirects\">#11 301 &amp; 302 redirects<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Slow_Page_Speed\">#12 Slow Page Speed<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Mobile_Device_Optimization\">#13 Mobile Device Optimization<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Missing_Alt_tags\">#14 Missing Alt tags<\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a class=\"current\" href=\"#Meta_Descriptions_and_H1tag\">#15 Missing or Non-Optimized Meta Descriptions and H1 tag<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"HTTPS_Security\" style=\"text-decoration: none;\"><\/a><b>#1\u00a0 HTTPS Security<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Security has always been \u201c<em><strong>a top priority<\/strong><\/em>\u201d for Google. <\/span><\/span><a href=\"http:\/\/searchengineland.com\/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446\"><span style=\"font-weight: 400;\">In 2014 the search engine giant announced HTTPS as a ranking signal.<\/span><\/a> <span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Since October 2017, Google is showing \u201cNot secure\u201d caution signs <\/span><span style=\"font-weight: 400;\">in Chrome every time a web user lands on an HTTP site.\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; margin-bottom: 20px;\"><span style=\"font-weight: 400;\">The first step for this quick fix is to <\/span><\/span><a href=\"https:\/\/www.magecloud.net\/blog\/checklist-for-ecommerce-website-1-https-over-ssl\/\"><span style=\"font-weight: 400;\">check if your site is HTTPS<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>? <\/b><\/span><\/h3>\n<ul style=\"color: #333333;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0Type your domain name into Google Chrome. If you see the \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">secure<\/span><\/strong>\u201d message (pictured below), your site is secure.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 70px;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3552 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-20.32.01-1024x487.png\" alt=\"\" width=\"700\" height=\"333\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-20.32.01-1024x487.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-20.32.01-300x143.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-20.32.01-768x366.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-20.32.01-22x10.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-20.32.01-36x17.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-20.32.01-48x23.png 48w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-20.32.01.png 1210w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/li>\n<li style=\"list-style: none; margin-top: 20px;\">\u2714\ufe0f\u00a0 \u00a0If your site is not secure, when you type your domain name into Google Chrome, it will display a gray background \u2014 or even worse, a red background with a \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">not secure<\/span><\/strong>\u201d warning. <span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This warning in your address bar is going to kill your conversions.<\/span><\/span><\/span><\/li>\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 25px;\"><img decoding=\"async\" class=\"alignnone wp-image-3573\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/not-secure.png\" alt=\"\" width=\"700\" height=\"219\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/not-secure.png 1208w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/not-secure-300x94.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/not-secure-768x240.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/not-secure-1024x320.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/not-secure-22x7.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/not-secure-36x11.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/not-secure-48x15.png 48w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; margin-top: 20px; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0To convert your site to HTTPS, you need an SSL certificate from a Certificate Authority. <span style=\"color: #333333;\">For more detailed info, check<\/span> <a href=\"https:\/\/www.magecloud.net\/blog\/checklist-for-ecommerce-website-1-https-over-ssl\/\">this step-by-step guide.<\/a><\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Once you purchase and install your certificate, your site will be secure.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><b><a id=\"Site_Isnt_Indexed_Correctly\" style=\"text-decoration: none;\"><\/a>#2\u00a0 Site Isn\u2019t Indexed Correctly<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">When you search for your brand name in Google, does your website show up in the search results? If the answer is no, there might be an issue with your indexation. As far as Google is concerned, if your pages aren\u2019t indexed, they don\u2019t exist \u2014 and they certainly won\u2019t be found on the search engines.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt; margin-top: 20px;\"><b><br \/>\nHow to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0Type the following into Google\u2019s search bar: \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">site:yoursitename.com<\/span><\/strong>\u201d and instantly view the count of indexed pages for your site.<\/li>\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 25px;\"><img decoding=\"async\" class=\"alignnone wp-image-3543\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-1024x822.png\" alt=\"\" width=\"600\" height=\"482\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-1024x822.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-300x241.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-768x617.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-22x18.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-36x29.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-48x39.png 48w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0.png 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-size: 20pt; margin-top: 16px;\"><b><br \/>\nHow to Fix\u00a0 <span style=\"color: #333333; font-size: 20pt;\">?\ufe0f <\/span><\/b><\/span><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0If your site isn\u2019t indexed at all, you can begin by <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6259634?hl=en\"><span style=\"font-weight: 400;\">adding your URL to Google<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Your site is indexed, but there are many <b>MORE<\/b><span style=\"font-weight: 400;\"> results than expected, look deeper for either site-hacking spam or old versions of the site that are indexed instead of appropriate redirects in place to point to your updated site.<\/span><\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0In case your site is indexed, but you see quite a bit <b>LESS<\/b><span style=\"font-weight: 400;\"> than expected, perform an audit of the indexed content and compare it against which pages you want to rank. If you\u2019re not sure why the content isn\u2019t ranking, check <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769\"><span style=\"font-weight: 400;\">Google\u2019s Webmaster Guidelines<\/span><\/a><span style=\"font-weight: 400;\"> to ensure your site content is compliant.<\/span><\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0If the results are different than you expected in any way, verify that your important website pages are not blocked by your robots.txt file <span style=\"color: #333333;\">(<em><span style=\"font-weight: 400;\">see #4 on this list<\/span><\/em><\/span><span style=\"font-weight: 400; color: #333333;\">). You should also verify you haven\u2019t mistakenly implemented a <span style=\"font-family: 'courier new', courier, monospace;\">NOINDEX<\/span> meta tag (<em>see #5 on this list<\/em>).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><b><a id=\"No_XML_Sitemaps\" style=\"text-decoration: none;\"><\/a>#3\u00a0 No XML Sitemaps<\/b><\/span><\/h2>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/10-awesome-visual-proven-sitemap-generator-tools\/\"><span style=\"font-weight: 400;\">XML sitemaps<\/span><\/a><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"> help Google search bots understand more about your site pages, so they can effectively and intelligently crawl your site.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt; margin-top: 16px;\"><b><br \/>\nHow to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0Type your domain name into Google and add \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">\/sitemap.xml<\/span><\/strong>\u201d to the end, as pictured below.<\/li>\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 40px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3559 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.03.36.png\" alt=\"\" width=\"650\" height=\"49\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.03.36.png 930w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.03.36-300x23.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.03.36-768x58.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.03.36-22x2.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.03.36-36x3.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.03.36-48x4.png 48w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/li>\n<li style=\"list-style: none; margin-top: 12px;\"><span style=\"color: #333333;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"><br \/>\nIf your website has a sitemap, you will see something like this:<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 25px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3545 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-2.png\" alt=\"\" width=\"900\" height=\"410\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-2.png 1600w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-2-300x137.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-2-768x350.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-2-1024x467.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-2-22x10.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-2-36x16.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/pasted-image-0-2-48x22.png 48w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt; margin-top: 16px;\"><b><br \/>\nHow to Fix\u00a0 <span style=\"color: #333333; font-size: 20pt;\">?\ufe0f <\/span><\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0If your website doesn\u2019t have a sitemap (and you end up on a 404 page), you can create one yourself or <a href=\"https:\/\/magecloud.agency\/contacts\/\"><span style=\"font-weight: 400;\">hire a web developer<\/span><\/a><span style=\"font-weight: 400;\"> to create one for you. The easiest option is to use an XML sitemap generating tool.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><b><a id=\"Missing_or_Incorrect_Robots.txt\" style=\"text-decoration: none;\"><\/a>#4\u00a0 Missing or Incorrect Robots.txt<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">A <\/span><\/span><a href=\"https:\/\/www.magecloud.net\/blog\/to-crawl-or-not-to-crawl-a-short-guide-to-robots-txt\/\"><span style=\"font-weight: 400;\">missing robots.txt file<\/span><\/a><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"> is a big red flag \u2014 but did you also know that an improperly configured robots.txt file destroys your organic site traffic?<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Check <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0To <a href=\"https:\/\/moz.com\/learn\/seo\/robotstxt\"><span style=\"font-weight: 400;\">determine if your robots.txt file is incorrect<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">, type your website URL into your browser with a \u201c<span style=\"font-family: 'courier new', courier, monospace;\">\/robots.txt<\/span>\u201d suffix, as pictured below.<\/span><\/span><\/span><\/li>\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 60px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3557 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.00.01.png\" alt=\"\" width=\"650\" height=\"49\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.00.01.png 930w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.00.01-300x23.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.00.01-768x58.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.00.01-22x2.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.00.01-36x3.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-21.00.01-48x4.png 48w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/li>\n<li><\/li>\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0If you get a result that reads &#8220;<strong><span style=\"font-family: 'courier new', courier, monospace;\">User-agent: * Disallow: \/<\/span><\/strong>&#8221; then you have an issue, cause this example tells all robots to stay out of your website:<\/li>\n<li><\/li>\n<li style=\"list-style: none; margin-top: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3574 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/user-agent-disallow.png\" alt=\"\" width=\"700\" height=\"65\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/user-agent-disallow.png 1276w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/user-agent-disallow-300x28.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/user-agent-disallow-768x71.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/user-agent-disallow-1024x95.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/user-agent-disallow-22x2.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/user-agent-disallow-36x3.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/user-agent-disallow-48x4.png 48w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<i><span style=\"font-weight: 400;\"><span style=\"font-size: 10pt;\">Photo credit for robots.txt bad file [Sourc<i>e: <\/i><i><a href=\"https:\/\/www.robotstxt.org\/robotstxt.html\">robotstxt.org<\/a><\/i>]<\/span><\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0If you see \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">Disallow: \/<\/span><\/strong>\u201d, immediately talk to your developer. There could be a good reason it\u2019s set up that way, or it may be an oversight.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0If you have a complex robots.txt file, like many e-commerce sites, you should review it line-by-line with your developer to make sure it\u2019s correct.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #333333;\"><strong>Recommended reading<\/strong><\/span><em><span style=\"color: #808080;\"><strong><br \/>\n<\/strong><\/span><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 8px;\"><em><a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\"><span style=\"font-weight: 400;\">Robots.txt and SEO: Everything You Need to Know &#8211; Ahrefs<\/span><\/a><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 4px;\"><em><a href=\"https:\/\/moz.com\/learn\/seo\/robotstxt\"><span style=\"font-weight: 400;\">Robots.txt File [2020 Examples] &#8211; Moz<\/span><\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Meta_Robots_NOINDEX\" style=\"text-decoration: none;\"><\/a><b>#5\u00a0 <\/b><\/span><b>Meta Robots NOINDEX<\/b><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-family: 'courier new', courier, monospace;\">NOINDEX<\/span> can be even more damaging than a misconfigured <strong><span style=\"font-family: 'courier new', courier, monospace;\">robots.txt<\/span><\/strong> at times.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Most commonly, the <strong><span style=\"font-family: 'courier new', courier, monospace;\">NOINDEX<\/span><\/strong> is set up when a website is in its development phase, <span style=\"font-weight: 400;\">but once the website goes live, it\u2019s imperative to remove the <strong><span style=\"font-family: 'courier new', courier, monospace;\">NOINDEX<\/span><\/strong> tag. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Since so many web development projects are running behind schedule and pushed to live at the last hour, this is where the mistake can happen. <span style=\"font-weight: 400;\">Do not blindly trust that it was removed, as the results will destroy your site&#8217;s search engine visibility.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">When the <strong><span style=\"font-family: 'courier new', courier, monospace;\">NOINDEX<\/span><\/strong> tag is appropriately configured, it signifies certain pages are of lesser importance to search bots. However, when configured incorrectly, <strong><span style=\"font-family: 'courier new', courier, monospace;\">NOINDEX<\/span><\/strong> can immensely damage your search visibility by removing all pages with a specific configuration from Google\u2019s index.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b>How to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 Manually do a spot-check by viewing the source code of your page (r<span style=\"font-weight: 400;\">ight-click on your site\u2019s main pages and select &#8220;View Page Source.&#8221;<\/span>), and looking for <span style=\"font-weight: 400;\">or lines in the source code that read \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">NOINDEX<\/span><\/strong>\u201d or \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">NOFOLLOW<\/span><\/strong>\u201d such as:<\/span><\/li>\n<li><\/li>\n<li style=\"list-style: none; margin-top: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3587\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/no-index-no-follow.png\" alt=\"\" width=\"700\" height=\"80\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/no-index-no-follow.png 1276w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/no-index-no-follow-300x34.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/no-index-no-follow-768x88.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/no-index-no-follow-1024x117.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/no-index-no-follow-22x3.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/no-index-no-follow-36x4.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/no-index-no-follow-48x5.png 48w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<i><span style=\"font-weight: 400;\"><span style=\"font-size: 10pt;\">Photo credit for NOINDEX\u00a0 tag [Source: <a href=\"https:\/\/www.robotstxt.org\/meta.html\">robotstxt.org<\/a>]<\/span><\/span><\/i><\/li>\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 25px;\">90% of the time you\u2019ll want it to be either \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">INDEX, FOLLOW<\/span><\/strong>\u201d or nothing at all. If you see one of the above, you need to take action.<\/li>\n<li><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400; color: #333333;\">If you don\u2019t want to spot check, <\/span><a href=\"https:\/\/magecloud.agency\/contacts\/\"><span style=\"font-weight: 400;\">get your FREE website audit now<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0<span style=\"font-weight: 400;\">If you see any \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">NOINDEX<\/span><\/strong>\u201d or \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">NOFOLLOW<\/span><\/strong>\u201d in your source code, check with your web developer as they may have included it for specific reasons.<\/span><\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0<span style=\"font-weight: 400;\">If there\u2019s no known reason, have your developer change it to read <strong><span style=\"font-family: 'courier new', courier, monospace;\">&lt;meta name=&#8221;robots&#8221; content=&#8221; INDEX, FOLLOW&#8221;&gt;<\/span><\/strong> or remove the tag altogether.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Multiple_Home_URL_Versions\" style=\"text-decoration: none;\"><\/a><b>#6\u00a0 Multiple Home URL Versions<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Remember when you discovered that \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">yourwebsite.com<\/span><\/strong>\u201d and \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">www.yourwebsite.com<\/span><\/strong>\u201d go to the same place? While this is convenient, it also means Google may be indexing multiple URL versions, diluting your site&#8217;s visibility in search.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Every site should have the following two properties setup in Search Console:<\/span><\/p>\n<ol style=\"color: #333333;\">\n<li><strong><span style=\"color: #333333; font-family: 'courier new', courier, monospace;\">http:\/\/www.yourwebsite.com<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #333333; font-family: 'courier new', courier, monospace;\">http:\/\/yourwebsite.com<\/span><\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">If your website has an SSL certificate setup, such as an eCommerce website, you would also add two additional properties:<\/span><\/p>\n<ol style=\"color: #333333;\">\n<li><strong><span style=\"color: #333333; font-family: 'courier new', courier, monospace;\">http<span style=\"color: #3366ff;\">s<\/span>:\/\/www.yourwebsite.com<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #333333; font-family: 'courier new', courier, monospace;\">http<span style=\"color: #3366ff;\">s<\/span>:\/\/yourwebsite.com<\/span><\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">That brings our total to\u00a0<strong><em>four<\/em><\/strong> site versions, all being treated differently! The average user doesn&#8217;t really care if your home page shows up as all of these separately, but the search engines do.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">If Search Console is successfully set up for your website (preferred site version is set), you should begin to only see one of the site versions getting all the attention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Setting the preferred site version in Google Search Console is a good first step in addressing the numerous versions of your site, but it\u2019s more than just selecting how you want Google to index your website. Your preferred site version affects every reference of your website\u2019s URL \u2013 both on and off the site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 Check manually if different versions of your URL successfully flow to one standard URL.\u00a0 This can include HTTPS and HTTP versions, as well as versions like \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">www.yourwebsite.com\/home.html<\/span><\/strong>\u201d. Check each possible combination.<\/li>\n<\/ul>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0Another way is to use \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">site:<\/span><\/strong>\u201d operator in Google search (\u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">site:yoursitename.com<\/span><\/strong>\u201d) to find out which pages are indexed and if they stem from multiple URL versions.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\"><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 If you discover multiple indexed versions, you\u2019ll need to set up 301 redirects or have your developer set them up for you.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Set up a schedule to monitor your URL canonicalization on a weekly or monthly basis<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Incorrect_RelCanonical\" style=\"text-decoration: none;\"><\/a><b>#7.\u00a0 <\/b><\/span><b>Incorrect Rel=Canonical<\/b><\/h2>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/139066?hl=en\"><span style=\"font-weight: 400;\">Rel=canonical<\/span><\/a><span style=\"font-weight: 400; color: #333333;\"> is particularly important for all sites with duplicate or very similar content (especially e-commerce sites). <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Dynamically rendered pages (like a category page of blog posts or products) can look like duplicate content to Google search bots. The <span style=\"font-family: 'courier new', courier, monospace;\">rel=canonical<\/span> tag tells search engines which \u201coriginal\u201d page is of primary importance (hence: canonical) \u2014 similar to URL canonicalization.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b>How to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 Spot-check important pages to see if they&#8217;re using the <strong><span style=\"font-family: 'courier new', courier, monospace;\">rel=canonical<\/span><\/strong> tag.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 Use a site scanning software to list out all the URLs on your site and determine if there are duplicate page problems that can be solved with a <strong><span style=\"font-family: 'courier new', courier, monospace;\">rel=canonical<\/span><\/strong> tag.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\"><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #333333;\"><strong>Recommended reading<\/strong><\/span><em><span style=\"color: #808080;\"><strong><br \/>\n<\/strong><\/span><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 8px;\"><em><a href=\"https:\/\/moz.com\/blog\/rel-confused-answers-to-your-rel-canonical-questions\"><span style=\"font-weight: 400;\">Rel=Confused? Answers to Your Rel=Canonical Questions &#8211; MOZ<\/span><\/a><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 4px;\"><em><a href=\"https:\/\/www.semrush.com\/blog\/canonical-url-guide\/\"><span style=\"font-weight: 400;\">Canonical URLs: A Beginner&#8217;s Guide to Canonical Tags [2020] &#8211; Semrush<\/span><\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Duplicate_Content\" style=\"text-decoration: none;\"><\/a><b>#8.\u00a0 Duplicate Content<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">With more and more brands using dynamically created websites, content management systems, and practicing global SEO, the problem of duplicate content plagues many websites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The problem with duplicate content is that it may \u201cconfuse\u201d search engine crawlers and prevent the correct content from being served to your target audience. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Usually, duplicate content can occur for many reasons:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">\u00a0 \u00a0&#8211;\u00a0 E-commerce site store items appear on multiple versions of the same URL.<\/span><\/li>\n<li><span style=\"color: #333333;\">\u00a0 \u00a0&#8211;\u00a0 Printer-only web pages repeat content on the main page.<\/span><\/li>\n<li><span style=\"color: #333333;\">\u00a0 \u00a0&#8211;\u00a0 The same content appears in multiple languages on an international site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b>How to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 There are a lot of tools to find duplicate content. The best known duplicate content checkers are probably <a href=\"https:\/\/www.copyscape.com\/\">CopyScape<\/a> and <a href=\"https:\/\/www.siteliner.com\/\">Siteliner<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<p><span style=\"color: #333333; margin-top: 12px;\">&#8220;&gt;Each of the issues mentioned above can be resolved respectively with:<\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Proper <strong><span style=\"font-family: 'courier new', courier, monospace;\">Rel=Canonical<\/span><\/strong> (<span style=\"font-weight: 400; color: #333333;\"><em>see #7 on this list<\/em><\/span>)<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Use and proper configuration (instructions for setup also noted above)<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Correct implementation of <span style=\"font-weight: 400;\"><strong><span style=\"font-family: 'courier new', courier, monospace;\">hreflang<\/span><\/strong> tags<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/66359?hl=en\"><span style=\"font-weight: 400;\">Google\u2019s support page offers other ideas to help limit duplicate content<\/span><\/a><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"> including using <em>301 redirects<\/em>, <em>top-level domains<\/em>, and <em>limiting boilerplate content<\/em>.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #333333;\"><strong>Recommended reading<\/strong><\/span><em><span style=\"color: #808080;\"><strong><br \/>\n<\/strong><\/span><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 8px;\"><em><a href=\"https:\/\/yoast.com\/duplicate-content\/\"><span style=\"font-weight: 400;\">Duplicate content: Causes and solutions &#8211; Yoast<\/span><\/a><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 4px;\"><em><a href=\"https:\/\/www.semrush.com\/blog\/ultimate-hreflang-guide-dummies\/?kw=&amp;cmp=WW_SRCH_DSA_Blog_SEO_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=431510418405&amp;kwid=dsa-837679514068&amp;cmpid=9882927076&amp;agpid=99235511686&amp;gclid=Cj0KCQjwuL_8BRCXARIsAGiC51CdH7U4MCGPaD-tYZEVStqveKBWF7_JG1pSJ1XaRQNbaPfZSJ_kBZUaAqgWEALw_wcB\"><span style=\"font-weight: 400;\">The Ultimate Hreflang Guide for Dummies &#8211; Semrush<\/span><\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Structured_Data\" style=\"text-decoration: none;\"><\/a><b>#9\u00a0 Not Enough Use of Structured Data<\/b><\/span><\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\"><span style=\"font-weight: 400;\">Google defines structured data as<\/span><\/a><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">: <\/span><\/span><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">\u201ca standardized format for providing information about a page and classifying the page content\u2026\u201d<\/span><\/i><\/span><\/p>\n<ul>\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 70px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3579\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/structured-data.png\" alt=\"\" width=\"700\" height=\"360\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/structured-data.png 1918w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/structured-data-300x154.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/structured-data-768x395.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/structured-data-1024x526.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/structured-data-22x11.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/structured-data-36x19.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/structured-data-48x25.png 48w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Structured data is a simple way to help Google search crawlers understand the content and data on a page. For example, if your page contains a recipe, an ingredient list would be an ideal type of content to feature in a structured data format. Address information like this example from Google is another type of data perfect for a structured data format.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #333333;\"><strong>Recommended reading<\/strong><\/span><em><span style=\"color: #808080;\"><strong><br \/>\n<\/strong><\/span><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 8px;\"><em><a href=\"https:\/\/www.semrush.com\/webinars\/structured-data-for-ecommerce\/\"><span style=\"font-weight: 400;\">Structured Data for eCommerce &#8211; Semrush<\/span><\/a><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 4px;\"><em><a href=\"https:\/\/neilpatel.com\/blog\/ecommerce-rich-snippets\/\"><span style=\"font-weight: 400;\">5 E-Commerce Rich Snippets That\u2019ll Help You Rank Higher &amp; Sell More Products &#8211; Neil Patel<\/span><\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0Use the\u00a0 <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Tool<\/a>, <span style=\"color: #333333;\"><span style=\"color: #333333;\">created by Google to help you validate and test the syntactic correctness and alignment to Google recommendations of your schema markup.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 24px; margin-bottom: 70px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3580\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/rich-snippets-test.png\" alt=\"\" width=\"700\" height=\"293\" srcset=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/rich-snippets-test.png 2554w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/rich-snippets-test-300x126.png 300w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/rich-snippets-test-768x322.png 768w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/rich-snippets-test-1024x429.png 1024w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/rich-snippets-test-22x9.png 22w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/rich-snippets-test-36x15.png 36w, https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/10\/rich-snippets-test-48x20.png 48w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 <span style=\"color: #333333; font-size: 20pt;\">?\ufe0f <\/span><\/b><\/span><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0As you roll-out new content, identify opportunities to include structured data on the page, and coordinate the process between content creators and your SEO team. Better use of structured data may help improve CTR and possibly improve rank position in the SERP. Once you implement structured data, review your Google Search Console report regularly to make sure that Google is not reporting any issue with your structured data markup.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Broken_Links\" style=\"text-decoration: none;\"><\/a><b>#10\u00a0 Broken Links<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">Good internal and external links show both users and search crawlers that you have high-quality content. Over time, content changes, and once-great links break. Broken links create a poor user experience and reflect lower-quality content, a factor that can affect page ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">A website migration or relaunch project can spew out countless broken backlinks from other websites. Some of the top pages on your site may have become 404 pages after a migration.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 Two types of tools are great to find all external links that are broken \u2014 Google Search Console, and a backlink checker such as <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a>,\u00a0<a href=\"https:\/\/majestic.com\/about\/backlinkchecker\" target=\"_blank\" rel=\"noopener noreferrer\">Majestic<\/a>, or\u00a0<a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Ahrefs<\/a>. From there, you can reach out to the sites with broken links and provide them with the correct link or new page.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\"><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 After identifying your top pages with backlinks that are dead, 301 redirect these to the best pages<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 While internal links should be confirmed every time a page is removed, changed or a redirect is implemented, the value of external links requires regular monitoring. The best and most scalable way to address broken links is to run regular site audits.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\"><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"301_302_redirects\" style=\"text-decoration: none;\"><\/a><b>#11\u00a0 301 &amp; 302 Redirects<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\">Redirects are an amazing tool in an SEO\u2019s arsenal for managing and controlling dead pages, for consolidating multiple pages, and for making website migrations work without a hitch.<\/span><\/p>\n<p><span style=\"color: #333333;\">301 redirects are permanent and 302 redirects are temporary. The best practice is to always use 301 redirects when permanently redirecting a page.<\/span><\/p>\n<p><span style=\"color: #333333;\">301 redirects can be confusing for those new to SEO trying to properly use them. They\u2019re a lifesaver when used properly, but a pain when you have no idea what to with them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #333333;\"><strong>Recommended reading<\/strong><\/span><em><span style=\"color: #808080;\"><strong><br \/>\n<\/strong><\/span><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 8px;\"><em><a href=\"https:\/\/www.searchenginejournal.com\/301-vs-302-redirects-seo\/299843\/#close\"><span style=\"font-weight: 400;\">301 vs. 302 Redirects &amp; SEO: The What, Why &amp; How<\/span><\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0Do a full review of all the URLs on your site and look at a high level. You can use <a href=\"https:\/\/www.redirect-checker.org\/\">Redirect Checker<\/a> or <a href=\"http:\/\/redirectcheck.com\/\">RedirectCheck<\/a> tools.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0If using 302 redirects incorrectly for permanent redirects, change these to 301 redirects (But at first, discuss using 302 redirects with your development team).<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Include redirect checking in your monthly or weekly site scan process<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-top: 12px;\"><span style=\"color: #808080;\"><span class=\"highlight\"><span style=\"font-weight: 400;\"><span style=\"color: #333333;\"><b>NOTE:<br \/>\n<\/b><\/span><\/span><\/span><\/span><strong>1.<\/strong> Never redirect all the pages from an old site to the home page unless there\u2019s a <em>really<\/em>\u00a0good reason<br \/>\n<strong>2.<\/strong>\u00a0Don\u2019t go redirect-crazy on all 404 errors \u2014 use them for pages receiving links or traffic only to minimize your redirects list<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Slow_Page_Speed\" style=\"text-decoration: none;\"><\/a><b>#12\u00a0 Slow Page Speed<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">If your site doesn\u2019t load quickly, your users will go elsewhere. Site speed \u2013 and other usability factors \u2013 matters to the user experience and to Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-top: 12px;\"><span style=\"color: #808080;\"><span class=\"highlight\"><span style=\"font-weight: 400;\"><span style=\"color: #333333;\"><b>NOTE: <\/b>There&#8217;s a new ranking factor in town:<\/span> <\/span><\/span><\/span><span class=\"highlight\"><a href=\"https:\/\/web.dev\/vitals\/\"><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/a><\/span><span style=\"color: #333333;\"><span class=\"highlight\"><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">quality signals key to delivering great UX on the web. <\/span><span style=\"font-weight: 400;\">And your site <\/span><b><i>should pass its assessment<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Check\u00a0 <\/b><\/span><span style=\"color: #333333; font-size: 20pt;\"><b>?<\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0Use <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> to detect specific speed problems with your site. (Be sure to check desktop as well as mobile performance.)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0The solution to site speed issues can vary from simple to complex. Common site speed solutions can include image optimization\/compression, browser caching improvement, server response time improvement, and JavaScript minifying.<\/li>\n<li style=\"list-style: none; margin-top: 12px;\">\u2714\ufe0f\u00a0 \u00a0Speak with your web developer or <a href=\"https:\/\/magecloud.agency\/contacts\/\">contact us<\/a>\u00a0to ensure the best possible solution for your site&#8217;s particular page speed issues.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 120px; margin-right: 350px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #333333;\"><strong>Recommended reading<\/strong><\/span><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 8px;\"><em><a href=\"https:\/\/www.magecloud.net\/blog\/preview\/why-speed-matters-to-your-ecommerce-website-tips-to-improve-it\/\"><span style=\"font-weight: 400;\">Why Speed Matters to Your eCommerce Website (Tips to Improve it)<\/span><\/a><\/em><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 4px;\"><em><a href=\"https:\/\/www.magecloud.net\/blog\/preview\/7-ways-to-speed-up-magento-2-performance\/\">Ways to Speed Up Magento 2 Performance<\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Mobile_Device_Optimization\" style=\"text-decoration: none;\"><\/a><b>#13\u00a0 Mobile Device Optimization<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">In December 2018, <\/span><\/span><a href=\"https:\/\/webmasters.googleblog.com\/2018\/12\/mobile-first-indexing-structured-data.html\"><span style=\"font-weight: 400;\">Google announced mobile-first indexing<\/span><\/a><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"> represented more than half of the websites appearing in search results. <\/span><\/span><a href=\"https:\/\/webmasters.googleblog.com\/2018\/03\/rolling-out-mobile-first-indexing.html\"><span style=\"font-weight: 400;\">Google would have sent you an email<\/span><\/a> <span style=\"color: #333333;\"><span style=\"font-weight: 400;\">when (or if) your site was transitioned. If you\u2019re not sure if your site has undergone the transition, you can also use <\/span><\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\"><span style=\"font-weight: 400;\">Google URL Inspection Tool<\/span><\/a><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Whether Google has transitioned you to mobile-first indexing yet or not, you need to guarantee your site is mobile friendly to ensure exceptional mobile user experience. Anyone using responsive website design is probably in good shape. If you run a \u201c<span style=\"font-family: 'courier new', courier, monospace;\">.m<\/span>\u201d mobile site, you need to make sure you have the <\/span><span style=\"font-weight: 400;\">right implementation on your m-dot site<\/span><span style=\"font-weight: 400;\"> so you don\u2019t lose your search visibility in a mobile-first world.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333; margin-top: 12px;\">As your mobile site will be the one indexed, you\u2019ll need to do the following for all \u201c<strong><span style=\"font-family: 'courier new', courier, monospace;\">.m<\/span><\/strong>\u201d web pages:<\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Guarantee the appropriate and correct <strong><span style=\"font-family: 'courier new', courier, monospace;\">hreflang<\/span><\/strong> code and links.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Update all meta-data on your mobile site. Meta descriptions should be equivalent on both mobile and desktop sites.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Add structured data to your mobile pages and make sure the URLs are updated to mobile URLs.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Missing_Alt_tags\" style=\"text-decoration: none;\"><\/a><b>#14\u00a0 <\/b><\/span><b>Missing Alt tags<\/b><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">Broken images and those missing alt tags is a missed SEO opportunity. The image alt tag attribute helps search engines index a page by telling the bot what the image is all about. It\u2019s a simple way to boost the SEO value of your page via the image content that enhances your user experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 <span style=\"font-weight: 400;\">Most SEO site audits will identify images that are broken and missing alt tags. Running regular site audits to monitor your image content as part of your SEO standard operating procedures makes it easier to manage and stay current with image alt tags across your website.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><a id=\"Meta_Descriptions_and_H1tag\" style=\"text-decoration: none;\"><\/a><b>#15 <\/b><\/span><b>Missing or Non-Optimized Meta Descriptions and H1 tag<\/b><\/h2>\n<p><span style=\"color: #333333;\">Meta descriptions are those short, up to 160-character content blurbs that describe what the web page is about. These little snippets help the search engines index your page, and a well-written meta description can stimulate audience interest in the page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">It\u2019s a simple SEO feature, but a lot of pages are missing this important content. You might not see this content on your page, but it&#8217;s an important feature that helps the user know if they want to click on your result or not. Like your page content, meta descriptions should be optimized to match what the user will read on the page, so try to include relevant keywords in the copy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">And although H1 tags are not as important as they once were, it\u2019s still an on-site SEO best practice to prominently display.<\/span><\/p>\n<p><span style=\"color: #333333;\">This is actually most important for large sites with many, many pages such as massive eCommerce sites. It\u2019s most important for these sites because they can realistically rank their product or category pages with just a simple keyword-targeted main headline and a string of text.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333; font-size: 20pt;\"><b><br \/>\nHow to Fix\u00a0 ?\ufe0f <\/b><\/span><\/p>\n<ul style=\"color: #333333;\">\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0<span style=\"font-weight: 400;\">For pages missing meta descriptions: run an SEO site audit to find all pages that are missing meta-descriptions. Determine the value of the page and prioritize accordingly.<\/span><\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0<span style=\"font-weight: 400;\">For pages with meta descriptions: evaluate pages based on performance and value to the organization. An audit can identify any pages with meta-description errors. It&#8217;s important to make sure that meta descriptions are unique to a page.<\/span><\/li>\n<li style=\"list-style: none; margin-top: 8px;\">\u2714\ufe0f\u00a0 \u00a0Look for whether H1 and H2 tags are being found on pages across your site, if not &#8211; fix it.<\/li>\n<li style=\"list-style: none; margin-top: 8px;\"><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 40px;\"><span style=\"color: #333333;\"><b>Conclusion<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">An SEO audit reveals a complete overview of site health and optimization efforts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">A website SEO audit is like a health check for your site. It allows you to check how your web pages appear in search results, so you can find and fix any weaknesses.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"What&#8217;s the problem with my store? What if common technical SEO issues? &nbsp; Many eCommerce websites don\u2019t take SEO seriously and focus mostly on PPC and social media ads to promote their sites. eCommerce SEO is not easy, and it may take a lot of time and effort to set up. But if set up&hellip;","protected":false},"author":4,"featured_media":3512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magento Technical SEO Issues You Shouldn&#039;t Be Ignoring - MageCloud<\/title>\n<meta name=\"description\" content=\"When\u2019s the last time you checked your store for technical SEO issues? 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