{"id":11081,"date":"2023-06-29T16:57:21","date_gmt":"2023-06-29T13:57:21","guid":{"rendered":"https:\/\/magecloud.agency\/?p=11081"},"modified":"2024-04-04T14:37:31","modified_gmt":"2024-04-04T11:37:31","slug":"the-importance-of-product-filters-in-ecommerce","status":"publish","type":"post","link":"https:\/\/magecloud.agency\/the-importance-of-product-filters-in-ecommerce\/","title":{"rendered":"The Importance of Product Filters in eCommerce"},"content":{"rendered":"\n
Did you realize that a mere 16% of prominent eCommerce platforms provide their customers with a satisfactory filtering experience?<\/p>\n\n\n\n
The majority of eCommerce sites lack essential filtering options, making it challenging for visitors to locate their desired products. Failing to offer comprehensive filtering options not only increases the likelihood of customers leaving your site but also negatively impacts their overall user experience.<\/p>\n\n\n\n
In light of this, let’s delve deeper into the significance of filters in eCommerce and examine some exemplary filter implementations from leading eCommerce sites to identify their successful strategies.<\/p>\n\n\n\n
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Table of Contents:<\/strong><\/span> eCommerce product filters refer to the tools that allow customers to easily find the specific products they are looking for on your online store. These filters enable customers to sort products based on specific features or specifications they desire.<\/p>\n\n\n\n For instance, if a customer wants to browse t-shirts priced between $20 and $50, they can utilize category filters in combination with a price range filter to display only the products that meet their criteria.<\/p>\n\n\n\n Product filters effectively separate items from your product catalog that match the user’s specified criteria, while hiding products that do not. As a result, customers can swiftly locate the products they desire and add them to their shopping cart, creating a seamless and satisfying shopping experience on your online store.<\/p>\n\n\n\n It is worth noting that if your online store primarily offers simple products, filters may not be necessary. For instance, if you sell a few membership products on your eCommerce site, customers can easily find what they need without the use of filters.<\/p>\n\n\n\n Product filters are particularly beneficial for online stores with complex products that require customers to narrow down their search based on factors such as size, color, material, or brand. For example, if you sell apparel products available in various sizes and colors, it is essential to provide customers with an effortless way to sort products based on size or preferred color.<\/p>\n\n\n\n If your eCommerce site features complex products or a large product catalog, incorporating filters on the shop page and category pages is vital for ensuring a seamless shopping experience. Here are a few reasons why product filters are indispensable for any online store with complex products: <\/p>\n\n\n\n Determining the ideal product filters for your store requires some degree of deliberation. It is crucial to select filters that align with your specific needs and requirements.<\/p>\n\n\n\n Nonetheless, there are certain product filters commonly employed on the majority of e-commerce websites. These filters prove to be highly effective for most online stores:<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n It’s important to note that the above examples are merely suggestions, and you may not necessarily require all of them for your particular store or need more specified for your business, e.g. Windsor Fine Jewelers has metal, gemstone characteristics, type of pearl, jewelry design filters, etc. :
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<\/h3>\n\n\n\n<\/a>What exactly are eCommerce product filters? <\/strong><\/span><\/h3>\n\n\n\n
<\/h3>\n\n\n\nWhy are product filters crucial? <\/strong><\/span><\/h3>\n\n\n\n
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<\/strong><\/span>To retain both new and existing site visitors, it is crucial to offer an intuitive browsing experience that allows them to easily explore your online store and find their desired products. Product filters simplify the overall navigation of your online store, requiring customers to simply select their preferred filter criteria, which in turn filters out all the products that match their selection. This streamlined approach enables customers to make quick purchases on your online store.
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<\/strong><\/span>By incorporating product filters, customers gain a convenient way to discover new products on your online store. This not only increases sales but also improves the visibility of less popular products. To further enhance product visibility, you can implement a “Featured” filter to showcase products to a wider audience of potential buyers.
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<\/strong><\/span>Providing a seamless user experience is vital for the success of any eCommerce site. If shoppers struggle to find what they are searching for, they are more likely to abandon your site. However, by implementing filters, you offer all types of users, including those who are not tech-savvy, an easy way to locate the products they need. This, in turn, enhances customer retention and satisfaction.
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<\/strong><\/span>The utilization of filters on your online store encourages more purchases and ultimately generates higher revenue for your business. If customers cannot find the products they desire while browsing your online store, they will likely move on to a competitor’s eCommerce site. This highlights the significance of implementing product filters in any online store that features complex products.
<\/li><\/ul>\n\n\n\n<\/a>Key Categories of Filters in eCommerce<\/strong><\/span><\/h3>\n\n\n\n
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