Based in Canada, Vitamart is an online store selling health products such as vitamins and sports supplements. The company’s mission is to help clients achieve their wellness and health goals by supplying them with the highest quality products at fair prices.
The client’s shop was working on the X-Cart framework. It didn’t work correctly, and it was impossible to scale the business with this solution. Vitamart had increased the number of warehouses around the country, and they were going to launch the loyalty program. The challenge came from migrating all their current products, categories, customers, historical transactions, static pages, and content.
We planned this very carefully as we were aware: if it would’t be done 100% correctly, then any SEO efforts had been made to this point would be depleted, and we would be starting from scratch.
To migrate the current shop to Magento 2, expand the store’s functionality to optimise the warehouse operations, and boost conversion rates of the new store.
After many years of unsuccessful work with local companies, the client posted a job on Upwork. MageCloud turned out to be the only company offering to arrange a call and discuss everything before creating any estimates.
After a disappointing number of years of working unsuccessfully with local e-commerce agencies, the Vitamart team posted a job on Upwork. Magecloud was shortlisted; after that, we turned out to be the only company that offered to arrange a call and discuss the project in detail before creating any estimates.
The first step in any platform migration is to get the data correctly ported over. We used our technical partners Cart2Cart who specialise in shopping cart data migration. Next, we installed the Boostmyshop ERP module (which allows Magento to manage the different warehouses centrally) and extended its functionality to meet Vitamart requirements. The migration to Magento 2 allowed us to create a mobile version of the store.
As a result, the client's website started to acquire mobile users. Currently, half of the store’s traffic (55%) comes from mobile.
Here’s how the checkout works.
Vitamart has several warehouses, so we've built a custom checkout to optimise the work order process and the customers' experience.
Each of Vitamart warehouses in the network has its team. We created the functionality that divides the orders between warehouses and prepares separate delivery if it's needed.
In addition, we have made an integration with the Canada Post service to store tracking numbers in the Magento system and display each available CP delivery method in the store checkout.
As some products are perishable and have expiry dates, we were required to show them to the user and allow a warehouse team to monitor them conveniently.
The new ERP allowed Vitamart to work with a broader range of suppliers. With the ability to review stock history reports, warehouse teams can define the number of necessary items, order them at any given time, and easily track these orders.
We added the functionality for admins to create custom reports based on their needs. The reports show inventory movements at each of the warehouses by categories or by custom periods.
Magecloud was tasked to help Vitamart with its SEO and marketing efforts.
As part of our campaign, we implemented Klaviyo to harness the power of email marketing. As well as a host of other features, Klaviyo allows for deeper segmentation and targeting. We developed additional features for Klaviyo to extend the marketing campaign effectiveness further.
By working with our “month-by-month” methodology focusing on SEO and conversion optimisation, we have increased important metrics for Vitamart, such as Average Order Value, Reduced Cart Abandonment, Average Session Duration. Besides, we doubled up the total conversion rate of the store.
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