{"id":2828,"date":"2020-06-10T08:18:37","date_gmt":"2020-06-10T08:18:37","guid":{"rendered":"https:\/\/magecloud.agency\/dk\/?p=2828"},"modified":"2021-11-12T18:04:38","modified_gmt":"2021-11-12T18:04:38","slug":"sadan-skubber-du-dine-anmeldelser-ud-pa-google-video","status":"publish","type":"post","link":"https:\/\/magecloud.agency\/dk\/sadan-skubber-du-dine-anmeldelser-ud-pa-google-video\/","title":{"rendered":"S\u00e5dan skubber du dine anmeldelser ud p\u00e5 Google [VIDEO]"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #333333;\">Har du en webshop? Og vil du gerne \u00f8ge salget? S\u00e5 er det vigtigt at forst\u00e5 betydningen for, hvad online anmeldelser kan betyde for din shop. Ikke mindst er det ogs\u00e5 vigtigt at forst\u00e5 hvad kvaliteten af anmeldelser betyder for din forretning.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\"><b>Vigtigheden af anmeldelser for ejere af webshops<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">Er du er fra det 21. \u00e5rhundrede, k\u00f8ber du med stor sandsynlighed ikke det f\u00f8rste produkt, der dukker op i en s\u00f8gning p\u00e5 Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 50px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 15px;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Svimlende <\/span><span style=\"color: #666699;\"><a style=\"color: #666699;\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\"><span style=\"font-weight: 400;\">97% af folk<\/span><\/a><\/span><span style=\"font-weight: 400;\"> l\u00e6ser online anmeldelser n\u00e5r de handler. Og t\u00e6t p\u00e5 halvdelen af de adspurgte stoler kun p\u00e5 anmeldelser med fire stjerner eller flere.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Derfor har indsamlingen af anmeldelser af en webshop aldrig v\u00e6ret vigtigere. Det er tydeligt, at kunderne udvikler sig og \u00f8nsker at vide mere om de produkter, som de k\u00f8ber.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><strong><br \/>\n<b>Fordele ved anmeldelser:\u00a0<\/b><\/strong><\/span><\/p>\n<ul style=\"color: #333333; margin-left: 20px;\">\n<li style=\"list-style: none; margin-left: 20px; margin-top: 10px;\"><span style=\"color: #333333;\">\u2013 <b><span style=\"font-weight: 400;\">Forbedret konkurrenceevne<\/span><\/b><\/span><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 10px;\"><span style=\"color: #333333;\">\u2013 <\/span><span style=\"font-weight: 400;\">Skaber trov\u00e6rdighed<\/span><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 10px;\"><span style=\"color: #333333;\">\u2013 <b><span style=\"font-weight: 400;\">\u00d8ger m\u00e6ngden og kvaliteten af trafik gennem SEO<\/span><\/b><\/span><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 10px;\"><span style=\"color: #333333;\">\u2013 <b><\/b><\/span><span style=\"font-weight: 400;\">Online anmeldelser generer salg<\/span><\/li>\n<li style=\"list-style: none; margin-left: 20px; margin-top: 10px;\"><span style=\"color: #333333;\">\u2013 <b><span style=\"font-weight: 400;\">Loyalitet over for et m\u00e6rke<br \/>\n<\/span><\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Hvis du ved hvordan man b\u00e5de genererer anmeldelser af h\u00f8j kvalitet og kvantitet, kan dette have en enorm indflydelse p\u00e5 din webshop succes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\"><br \/>\n<b>Hvorfor er det vigtigt at have en stjernebed\u00f8mmelse?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">\u201dStar Snippet\u201d er en speciel funktion der vises under en Google s\u00f8gning. Den inkluderer yderligere information, der opbevares som struktureret data og ligner stjerner lige under sidetitlen. Stjernerne fort\u00e6ller folk, at denne hjemmeside er trov\u00e6rdig og at andre kunder, har tillid til shoppen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2635 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/06\/reviews.png\" alt=\"\" width=\"685\" height=\"163\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<figure class=\"browser-frame\"><\/figure>\n<p><span style=\"color: #333333;\"><span style=\"color: #666699;\"><a style=\"color: #666699;\" href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/review-snippet#structured-data-type-definitions\"><span style=\"font-weight: 400;\">\u201dRich snippets\u201d af anmeldelser<\/span><\/a><\/span><span style=\"font-weight: 400;\"> fungerer som blikfang, og hj\u00e6lper websider med at skille sig ud fra m\u00e6ngden i s\u00f8geresultater. De viser folk ekstra information om produktet og hele hjemmesiden.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">De gode anmeldelser der vises i Google s\u00f8geresultaterne kan \u00f8ge trafikken og kundeengagement p\u00e5 din hjemmeside.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Afh\u00e6ngig af den gennemsnitlige udgangsposition, kan det \u00f8ge CTR med op til 30%.<\/span> <span style=\"font-weight: 400;\">Indflydelsen som stjernerne har er stor. Du vil blive imponeret over hvor nemt stjernerne faktisk er at opn\u00e5, n\u00e5r de forskellige \u201dsnippets\u201d er implementeret p\u00e5 Google.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"color: #333333; margin-left: 50px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 15px;\"><span style=\"font-weight: 400; color: #333333;\">L\u00e6s om hvordan Google bruger anmeldelser fra Trustpilot til at vise anmeldelser af forretninger p\u00e5 nettet, og hvordan anmeldelser fra Trustpilot kan p\u00e5virke din SEO og forbedre din forretnings pr\u00e6station p\u00e5 Google.<br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\"><br \/>\n<b>Hvordan f\u00e5r man en Google rating i s\u00f8geresultaterne?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">Der findes flere muligheder for hvordan man kan lave en \u201dsnippet\u201d til anmeldelser p\u00e5 en hjemmeside. I de fleste tilf\u00e6lde er det n\u00f8dvendigt at programmere lidt, men ved hj\u00e6lp af nogle forskellige v\u00e6rkt\u00f8jer, kan du ogs\u00e5 vise anmeldelser uden at skulle programmere.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>M\u00e5de 1. <\/b><span style=\"font-weight: 400;\">Lav en brugerdefineret widget<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><b>M\u00e5de 2. <span style=\"font-weight: 400;\">Tilf\u00f8j \u201dschema markup\u201d til HTML-koden<\/span><\/b><\/span><\/li>\n<li><span style=\"color: #333333;\"><b>M\u00e5de 3. <span style=\"font-weight: 400;\">Tilf\u00f8j et fragment af JSON-kode<\/span><\/b><\/span><\/li>\n<li><span style=\"color: #333333;\"><b>M\u00e5de 4. <span style=\"font-weight: 400;\">Anvend \u201dGoogle Tag Manager\u201d uden at omskrive koden<\/span><\/b><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>M\u00e5de 5.<\/strong> Brug Googles \u201dStructured Data Markup Helper\u201d<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><\/h3>\n<h3><span style=\"color: #333333;\"><br \/>\n<b>S\u00e5dan unders\u00f8ger du om dine \u201dsnippets\u201d virker korrekt<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">F\u00f8r du opdaterer hjemmesiden med den tilf\u00f8jede schema.org markup, b\u00f8r du kontrollere alt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><b>1. \u201dUdvidede resultater\u201d test<\/b><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Testen af udvidede resultater er et hurtigt og simpelt v\u00e6rkt\u00f8j, der g\u00f8r det muligt at tjekke schema markup. Her kan du se om din hjemmeside kan producere udvidede resultater. Testen viser hvilke typer af udvidede resultater, der kan findes p\u00e5 hjemmesiden \u2013 sammen med advarsler og anbefalinger til din strukturerede information. Du kan f\u00e5 adgang til v\u00e6rkt\u00f8jet <\/span><span style=\"color: #666699;\"><a style=\"color: #666699;\" href=\"https:\/\/search.google.com\/test\/rich-results\"><span style=\"font-weight: 400;\">her<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img decoding=\"async\" class=\"wp-image-2640 alignnone\" src=\"https:\/\/magecloud.agency\/wp-content\/uploads\/2020\/06\/google-rich-results-1024x577.jpg\" alt=\"\" width=\"586\" height=\"330\" \/><\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><b>2. Google Search Console<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette v\u00e6rkt\u00f8j hj\u00e6lper dig n\u00e5r du skal identificere problemer i din schema markup. Du \u00e5bner rapporten i navigationslinjen p\u00e5 din Search Console side. Husk p\u00e5, at du kun vil se en rapport hvis du har aktiv snippet-kode p\u00e5 hjemmesiden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">I februar <\/span><span style=\"color: #666699;\"><a style=\"color: #666699;\" href=\"https:\/\/webmasters.googleblog.com\/2020\/02\/review-snippets.html\"><span style=\"font-weight: 400;\">annoncerede<\/span><\/a><\/span><span style=\"font-weight: 400;\"> Google, at der vil blive tilf\u00f8jet nye rapporter til <\/span><span style=\"color: #666699;\"><a style=\"color: #666699;\" href=\"https:\/\/search.google.com\/search-console\/about\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><\/span><span style=\"font-weight: 400;\"> \u2013\u00a0 disse skal hj\u00e6lpe dig med dine snippets til anmeldelser. <\/span><\/span><\/p>\n<h2><\/h2>\n<h3><span style=\"color: #333333;\"><br \/>\nVIDEO:<\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">En stjernebed\u00f8mmelse er et af de bedste eksempler p\u00e5 \u201drich snippets\u201d, der hj\u00e6lper enhver hjemmeside med at skille sig ud blandt de mange s\u00f8geresultater. I denne video kigger vi n\u00e6rmere p\u00e5 brugen af snippets til anmeldelser, og hvordan man skubber sine anmeldelser ud p\u00e5 Google.\u00a0 <\/span><b><i>\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f<\/i><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"container-video\"><iframe src=\"https:\/\/www.youtube.com\/embed\/8iQVkYQu9KA\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Tak fordi du s\u00e5 med! Vi h\u00e5ber du fandt webinaret nyttigt og, at du l\u00e6rte noget du kan bruge til at forbedre din forretning.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>***<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"><br \/>\nKlik p\u00e5 knappen herunder for at f\u00e5 <\/span><b>en gratis videoanalyse af din Magento webshop<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"button_bluetowhite\"><a id=\"site_review_dk\" type=\"button\">F\u00e5 en GRATIS analyse af dit website<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b><span style=\"color: #333333;\">Her er nogle gode links, der ogs\u00e5 er v\u00e6rd at kigge p\u00e5:<\/span><\/p>\n<p><\/b><\/p>\n<ul style=\"color: #333333; margin-left: 20px;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"color: #333333; margin-left: 20px;\">\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #333333;\"><span class=\"highlight\"><a style=\"color: #333333;\" href=\"https:\/\/neilpatel.com\/blog\/online-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #666699;\">S\u00e5dan s\u00f8rger du for, at dine anmeldelser er i top-1%<\/span><\/a><span style=\"color: #666699;\">\u00a0<\/span><\/span><\/span><\/li>\n<li style=\"list-style: square; margin-left: 20px; margin-top: 12px;\"><span style=\"color: #666699;\"><a style=\"color: #666699;\" href=\"https:\/\/neilpatel.com\/blog\/ecommerce-rich-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fem \u201drich snippets\u201d til e-handel, der vil hj\u00e6lpe dig med at f\u00e5 bedre placeringer og s\u00e6lge flere produkter.<\/a>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Husk nu at passe p\u00e5 dig selv! <\/span><span style=\"font-weight: 400;\">?<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Har du en webshop? Og vil du gerne \u00f8ge salget? S\u00e5 er det vigtigt at forst\u00e5 betydningen for, hvad online anmeldelser kan betyde for din shop. Ikke mindst er det ogs\u00e5 vigtigt at forst\u00e5 hvad kvaliteten af anmeldelser betyder for din forretning. &nbsp; Vigtigheden af anmeldelser for ejere af webshops Er du er fra det&hellip;","protected":false},"author":1,"featured_media":2829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[6,32,33,34],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00d8g din webshops konverteringsrate \u21d2 Vis kundetilfredshed<\/title>\n<meta name=\"description\" content=\"N\u00e5r du gerne vil \u00f8ge webshoppens konverteringsrate, er en af mulighederne at vise kundetilfredsheden med stjerner i Google s\u00f8geresultater \u21d2 Se &quot;Start nu Guide&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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